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I'm a growth and performance marketing leader with 8+ years scaling high-growth startups and digital brands across SaaS, fintech, and Web3. I drive user acquisition, optimize funnels, and build marketing systems that blend creativity with rigorous analytics. I operate with a founder's mindset—hands-on, fast-moving, and outcome-focused—while applying scalable, data-driven frameworks. I have experience managing multi-million-dollar paid media budgets, developing PLG and performance marketing strategies, and leveraging AI tools to accelerate experimentation and content velocity. I thrive in cross-functional environments, partnering with product, analytics, and risk/compliance teams to deliver measurable ROI and sustainable growth.…I'm a growth and performance marketing leader with 8+ years scaling high-growth startups and digital brands across SaaS, fintech, and Web3. I drive user acquisition, optimize funnels, and build marketing systems that blend creativity with rigorous analytics. I operate with a founder's mindset—hands-on, fast-moving, and outcome-focused—while applying scalable, data-driven frameworks. I have experience managing multi-million-dollar paid media budgets, developing PLG and performance marketing strategies, and leveraging AI tools to accelerate experimentation and content velocity. I thrive in cross-functional environments, partnering with product, analytics, and risk/compliance teams to deliver measurable ROI and sustainable growth.

Imran Mehmood

Performance Marketer, Digital Marketer, Growth Marketer, +7

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I'm a growth and performance marketing leader with 8+ years scaling high-growth startups and digital brands across SaaS, fintech, and Web3. I drive user acquisition, optimize funnels, and build marketing systems that blend creativity with rigorous analytics. I operate with a founder's mindset—hands-on, fast-moving, and outcome-focused—while applying scalable, data-driven frameworks. I have experience managing multi-million-dollar paid media budgets, developing PLG and performance marketing strategies, and leveraging AI tools to accelerate experimentation and content velocity. I thrive in cross-functional environments, partnering with product, analytics, and risk/compliance teams to deliver measurable ROI and sustainable growth.…I'm a growth and performance marketing leader with 8+ years scaling high-growth startups and digital brands across SaaS, fintech, and Web3. I drive user acquisition, optimize funnels, and build marketing systems that blend creativity with rigorous analytics. I operate with a founder's mindset—hands-on, fast-moving, and outcome-focused—while applying scalable, data-driven frameworks. I have experience managing multi-million-dollar paid media budgets, developing PLG and performance marketing strategies, and leveraging AI tools to accelerate experimentation and content velocity. I thrive in cross-functional environments, partnering with product, analytics, and risk/compliance teams to deliver measurable ROI and sustainable growth.

Available to hire

I’m a growth and performance marketing leader with 8+ years scaling high-growth startups and digital brands across SaaS, fintech, and Web3. I drive user acquisition, optimize funnels, and build marketing systems that blend creativity with rigorous analytics. I operate with a founder’s mindset—hands-on, fast-moving, and outcome-focused—while applying scalable, data-driven frameworks.

I have experience managing multi-million-dollar paid media budgets, developing PLG and performance marketing strategies, and leveraging AI tools to accelerate experimentation and content velocity. I thrive in cross-functional environments, partnering with product, analytics, and risk/compliance teams to deliver measurable ROI and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager and Growth Lead at Revision3 – Crypto Casino

August 1, 2025 - October 17, 2025

Owned end-to-end performance marketing across paid search, display, and social, managing large budgets and ensuring campaigns hit CAC, ROI, and retention KPIs. Designed and executed experimentation frameworks (A/B, multivariate, geo-testing) to validate new channels and optimize spend efficiency. Built layered campaigns across multiple products and verticals (casino, sports, NFT integrations) to drive new user acquisition and repeat engagement. Developed dashboards in GA4, Looker Studio, and Amplitude to monitor funnel performance, pipeline contribution, and creative fatigue, enabling proactive optimizations. Partnered with creative teams to design ads aligned to funnel stages (awareness, consideration, conversion), improving CTRs and lead-to-deposit rates.

Marketing Operations at Digi Agency

July 1, 2023 - October 17, 2025

Planned and executed multi-channel performance campaigns for clients across search, display, and social, consistently increasing conversion rates and lowering acquisition costs. Managed campaign setup, pacing, and optimization in DV360, Google Ads, and Meta. Developed structured reporting frameworks to track CAC, ROI, and retention, providing clients with actionable insights to reallocate budgets. Delivered attribution reports and cohort analyses, enabling clients to measure incremental uplift across touchpoints.

Marketing Manager at Gorilla Rush – Crypto Casino

October 1, 2023 - October 17, 2025

Executed acquisition campaigns across paid media and emerging channels (Telegram, Discord, influencer/KOL) to expand reach in APAC, EU, and SEA. Tested and evaluated new channel performance with structured “test and learn” frameworks, scaling only those that met efficiency benchmarks. Produced funnel analysis reports that identified bottlenecks and surfaced strategies to improve campaign health and retention metrics.

Social Media and Marketing Manager at Swyftx – Crypto Exchange

October 1, 2022 - October 17, 2025

Led digital campaigns across Google Ads, Meta, affiliates, and influencer programs to scale verified user acquisition. Implemented attribution models across multi-touch, long-funnel cycles, improving budget efficiency and ROI reporting. Collaborated with CRM and product teams to build lifecycle campaigns (email, push, in-app), significantly improving activation and retention. Analyzed performance data across multiple regions and verticals, surfacing recommendations to leadership for budget allocation and creative strategy.

Product & Growth Manager at Revision3 – Crypto Casino

August 1, 2025 - October 17, 2025

Owned roadmap and delivery for product experience initiatives across casino, sportsbook, and NFT integrations; designed and optimized UX for global users; conducted beta feedback analysis to drive iterations; defined key journey metrics and ran A/B tests to improve onboarding and retention; built multi-region growth frameworks balancing velocity with localization and compliance; implemented incentive-driven acquisition systems; partnered with analytics to create real-time UX dashboards; supported token ecosystem design and staking mechanics.

Marketing Operations at Digi Agency – Marketing Agency

April 1, 2024 - October 17, 2025

Planned and executed local paid search and paid social campaigns for 125 gyms nationwide, improving metro-area conversion rates; collaborated with franchise managers to align SEO and PPC, enhancing lead quality and reducing CAC; ran multi-channel campaigns (SMS, email, paid social, affiliates) to support member reactivation and acquisition.

Marketing Manager at Gorilla Rush – Crypto Casino

October 1, 2023 - October 17, 2025

Led marketing across 3 regions with localized campaigns; launched 45+ CRM campaigns across 35+ segments; managed global PPC, CMS workflows, and social strategy; leveraged GA4, GTM, Looker Studio, and Mixpanel for insights to drive growth.

Social Media and Marketing Manager at Swyftx – Crypto Exchange

October 1, 2022 - October 17, 2025

Supported major product launches and feature rollouts with GTM-aligned campaigns; developed messaging across Google, Meta, affiliates, and influencer programs; collaborated cross-functionally with SEO, CRM, and product teams to deliver consistent multi-channel launches; created lifecycle marketing flows (email, push, in-app) to activate users and increase retention.

Marketing Manager and Growth Lead at Revision3 – Crypto Casino

August 1, 2025 - October 20, 2025

Built SBX’s entire marketing engine from zero to launch across acquisition verticals: performance, influencer, content, and community. Drove 10,000+ signups and 5,000+ FTDs through Twitter, DSPs, and affiliate programs with CAC:LTV < 4:1. Managed multi-million-dollar paid budgets across Google, display networks, and influencer deals. Established data infrastructure for user tracking via GA4, GTM, and UTM frameworks; integrated CRM analytics and attribution for ROI measurement. Designed and executed organic growth loops through gamified features, influencer UGC, and referral mechanics. Partnered with product and analytics teams to optimize onboarding flows, retention loops, and PLG-style engagement journeys. Scaled content velocity using AI-assisted workflows, cutting production time by 60% without compromising quality. Mentored marketing and community teams, building a collaborative, data-literate culture around experimentation and rapid iteration.

Marketing Operations Hybrid at Digi Agency – Marketing Agency

April 1, 2024 - October 20, 2025

Planned and executed local paid search + paid social campaigns for 125 gyms nationally, increasing conversion rates by 38% in targeted metro areas. Collaborated with franchise managers to align SEO and local PPC efforts, improving lead quality and reducing acquisition costs. Ran multi-channel campaigns integrating SMS, email, paid social, and affiliates to support member reactivation and acquisition.

Marketing Manager at Gorilla Rush – Crypto Casino

October 1, 2023 - October 20, 2025

Ran marketing across 3 regions, tailoring campaigns to local markets. Launched 45+ CRM campaigns across 35+ segments. Managed global PPC (~$5K daily), CMS workflows, and social strategy. Used GA4, GTM, Looker Studio, and Mixpanel for insights.

Customer Support Lead at Swyftx – Crypto Exchange

October 1, 2022 - October 20, 2025

Founding CS team member (#3 hire) — built the Customer Support department from a 3-person startup unit to a 100+ person division serving hundreds of thousands of Australian crypto users. Led onboarding, KYC verification, and transaction monitoring — ensuring AUSTRAC compliance. Developed and refined CDD workflows; implemented risk-based customer review processes and handled High-Risk Customer (HRC) escalations. Managed outsourced verification partners — KPI dashboards, monthly performance reviews, and SLA monitoring that improved turnaround times by 30%. Cross-functional collaboration with Product, Legal, and Risk teams to maintain audit-ready processes and seamless escalation pathways. Supported AUSTRAC audits and reporting, providing compliance documentation and operational data for regulatory submissions. Contributed to automation of KYC/CDD tracking, leveraging data pipelines and n8n workflow automations to improve accuracy and governance visibility.