Karla Gregg G

Remote Head of Communications / Social at Stanford Division of Pain Medicine

Directed overall communications and social strategy for the division, establishing a new digital presence and vision. Developed a cross-platform content ecosystem (YouTube, Facebook, LinkedIn, TikTok) that scaled audience reach by 120% and created a new community channel of 5K+ subscribers. Managed $15K+ in paid media campaigns, generating 500+ qualified leads and advancing research impact. Built and managed creative workflows, editorial calendars, and performance reporting frameworks that streamlined content delivery and scaled operations. Provided executive-level reporting and strategic recommendations to leadership on brand voice, messaging, and positioning.

Founder & Social Media Strategist/Consultant at Karla Gregg, LLC

Built and scaled a social media consultancy, managing 5–6 brands simultaneously across health, wellness, and lifestyle. Designed full-funnel social media strategies, driving measurable growth in engagement, reach, and ROI for clients such as Amala, Visit Modesto, and The Harker School. Led cross-functional creative teams to deliver social-first storytelling campaigns that elevate brand visibility. Created systems and SOPs to streamline operations, ensuring scalability and consistent delivery. Drove long-term client retention through strategic insights and measurable results.

Senior Community Manager at FORWARD

Developed strategies to strengthen brand voice and digital community presence across channels. Partnered with marketing, product, and design to align brand storytelling with business objectives. Collected and analyzed community insights to optimize content and inform product launches. Troubleshot and resolved issues with content and operations workflows (e.g., moderating comments, addressing errors, and streamlining processes).