I’m Vitalina — an experienced SMM specialist and marketing strategist with a strong background in brand growth, team management, and creative digital solutions. One of my recent achievements: growing an Instagram account from 50K to 500K followers and increasing reach from 20K to 5M — _Website not available. Sign in: https://www.twine.net/signup_ More examples of my work: _Website not available. Sign in: https://www.twine.net/signup_ I develop and implement SMM strategies, manage teams, automate processes using AI, create content (text, photo, video), set up targeted advertising, and work with graphics. English — B2 | Spanish — B2 LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_/in/vitalina-egereva-b012a4212 HH: _Website not available. Sign in: https://www.twine.net/signup_ Instagram: _Website not available. Sign in: https://www.twine.net/signup_

Vitalina Egereva

I’m Vitalina — an experienced SMM specialist and marketing strategist with a strong background in brand growth, team management, and creative digital solutions. One of my recent achievements: growing an Instagram account from 50K to 500K followers and increasing reach from 20K to 5M — _Website not available. Sign in: https://www.twine.net/signup_ More examples of my work: _Website not available. Sign in: https://www.twine.net/signup_ I develop and implement SMM strategies, manage teams, automate processes using AI, create content (text, photo, video), set up targeted advertising, and work with graphics. English — B2 | Spanish — B2 LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_/in/vitalina-egereva-b012a4212 HH: _Website not available. Sign in: https://www.twine.net/signup_ Instagram: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m Vitalina — an experienced SMM specialist and marketing strategist with a strong background in brand growth, team management, and creative digital solutions.

One of my recent achievements: growing an Instagram account from 50K to 500K followers and increasing reach from 20K to 5M — Website not available. Sign in: https://www.twine.net/signup
More examples of my work: Website not available. Sign in: https://www.twine.net/signup

I develop and implement SMM strategies, manage teams, automate processes using AI, create content (text, photo, video), set up targeted advertising, and work with graphics.

English — B2 | Spanish — B2
LinkedIn: Website not available. Sign in: https://www.twine.net/signup/in/vitalina-egereva-b012a4212
HH: Website not available. Sign in: https://www.twine.net/signup
Instagram: Website not available. Sign in: https://www.twine.net/signup

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Language

Russian
Fluent
Spanish; Castilian
Advanced
English
Intermediate

Work Experience

Social Media Marketing Specialist at Maytoni
October 1, 2023 - Present
Led the creation and implementation of long-term social media strategies, identified target audiences, set goals, and planned content and engagement tactics. Managed content development and curation, developed a cohesive visual identity, promoted the account across Instagram, Facebook, LinkedIn, and Pinterest (organic and paid), moderated accounts, built influencer partnerships, and coordinated cross-functional content production, including chatbot strategies to maximize engagement and ROI.
Head of SMM at Faberlic
April 1, 2024 - October 17, 2025
Developed and executed media plans and SMM strategies aligned with business objectives, managed budgets, produced photo/video content, maintained brand voice, expanded presence across multiple platforms, supervised account moderation, built influencer collaborations, and led international campaigns across 40 countries.
Influencer manager at MONEKS TRADING
May 1, 2018 - October 17, 2025
Identified and collaborated with influencers across YouTube, Instagram, Facebook and other platforms; managed agency relationships; conducted content analysis and strategy development; supervised end-to-end influencer campaign launches; prepared promotional materials.
Head of SMM at LavkaLavka
January 1, 2018 - October 17, 2025
Led media planning and SMM strategy, organized photo and video shoots, production, and account moderation (TOV).
Community manager at Medsi
May 1, 2016 - October 17, 2025
Managed media planning and SMM strategy, oversaw photo and video shooting, production, and account moderation (TOV).
Social Media Marketing Specialist at Maytoni
October 1, 2023 - Present
Led the development and execution of long-term social media strategies aligned with business objectives. Responsibilities included audience targeting, goal setting, and planning content and engagement tactics to strengthen brand presence across platforms. Oversaw content creation and curation, shaping a cohesive visual strategy and producing high-quality posts, videos, and imagery. Managed account promotion on Instagram, Facebook, LinkedIn, and Pinterest using both organic and paid methods, while optimizing based on performance data. Directed moderation and tone of voice, built influencer partnerships, and fostered collaborations with other companies to widen reach and engagement across international markets.
Head of SMM at Faberlic
April 30, 2024 - October 17, 2025
Directed international SMM efforts with a focus on media planning, strategy, and content production. Led photo and video shoots, ensured cohesive visual identity, and coordinated cross-platform campaigns across multiple markets. Implemented account moderation and brand voice guidelines, nurtured influencer relationships, and coordinated corporate collaborations to expand brand reach. Oversaw campaigns across 40 countries, driving growth in engagement and brand awareness through data-driven optimization.
Influencer Manager at MONEKS TRADING
May 31, 2018 - October 17, 2025
Identified and negotiated with relevant influencers across platforms, managed relationships with external agencies, and performed content analysis to guide advertising integrations. Supervised end-to-end influencer campaign launches, ensured timely delivery, and produced promotional materials with creative teams to align with campaign goals.
Head of SMM at LavkaLavka
January 31, 2018 - October 17, 2025
Led media planning and SMM strategy development, produced photo and video content, and oversaw account moderation and tone of voice to ensure brand consistency. Managed production and coordinated teams to deliver high-quality content while maintaining brand standards.
Community Manager at Medsi
May 31, 2016 - October 17, 2025
Handled media planning and SMM strategy, coordinated photo and video shoots, produced content, and moderated accounts to maintain an engaging and on-brand community presence.

Education

Bachelor's degree in journalism, advertising and PR at Voronezh State University
September 1, 2000 - May 1, 2006
Bachelor's Degree in Journalism, Advertising and PR at Voronezh State University
September 1, 2000 - May 31, 2006

Qualifications

Diploma Prague Media School
January 11, 2030 - October 17, 2025
Хорошая история, тренинг Линор Горалик
January 11, 2030 - October 17, 2025
Diploma Prague Media School
January 11, 2030 - October 17, 2025
Хорошая история, тренинг Линор Горалик
January 11, 2030 - October 17, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other, Consumer Goods, Retail