Brochure encouraging participation in the Giant Eagle Internship Program focusing on the culture of Giant Eagle as a positive place to work and learn. #internship #jobculture #HR #employeedevelopment
- Copywriter
Leslie Anne Mcilroy
- Pittsburgh, United States
- 4 projects
Leslie Anne Mcilroy has 30+ years writing advertising and marketing copy for a wide variety of clients across multiple mediums, including print, digital (including all social channels).
About
Leslie Anne Mcilroy has 30+ years writing advertising and marketing copy for a wide variety of clients across multiple mediums, including print, digital (including all social channels). She possesses SEO and AI savvy paired with excellent and compelling writing skills that lead to verified conversions. Her creativity and story-telling skills add a human touch to everything she crafts, from long-form blog posts and instructional materials to in-depth interviews and ultra-clickable headlines. She is also an award-winning poet and author of a sold-out memoir of the iconic Pittsburgh bar, the Squirrel Hill Cafe.
- Joined October 2025
Skills· 10
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Retail
- Education
- Software & Internet
- Professional Services
- Non-Profit Organization
Projects · 4
Seasonal newsletter for health-conscious Giant Eagle customers looking to improve their eating habits and discover new, exciting, healthy options. #healthandwellness #healthcarewriting #goodforyou
- Copywriter
A sampling of texts and digital ads written for Giant Eagle & Market District. #SMS #conversions #copywriter #reach
- Copywriter
Monthly foodie newsletter celebrating the holiday season and the many artisan offerings at Market District locations. #copywriter #wordfun #foodwriting #retail #branding
- Copywriter
Work experience· 12 roles
Senior Copywriter · Libsyn, Inc.Jan 2025 – Oct 2025 · 10 mos
Maintained Libsyn voice and brand across hosting and advertising platforms; produced SEO-savvy copy for digital advertising, social across all channels, AI-assisted blog posts, UX writing, product updates, lifecycle email campaigns, and website content; supported brand awareness, channel growth, educational events, and conference assets.
Advertising Copywriter · Giant Eagle, Inc.Jan 2021 – Oct 2025 · 4 yrs 10 mos
Conceived, launched and grew the Market District brand; produced print and digital content for B2C and B2B, web updates, direct mail, brochures, store signage/POS, billboards, grand openings; wrote package copy; edited monthly Market District Newsletter; managed multi-channel campaigns and CRM pieces; collaborated with cross-functional teams to meet promotional goals and helped promote GetGo, fuelperks!, and myPerks.
Cofounder & Development Director · HEArt — Human Equity Through ArtDec 2017 – Oct 2025 · 7 yrs 11 mos
Led development, grant writing and publication/website management; managed social media, editorial team, and fundraising efforts.
Instructor · Poets-in-Person, Pittsburgh International Poetry Forum / Pittsburgh Public SchoolsJan 2005 – Oct 2025 · 20 yrs 10 mos
Assistant Editor · Creative Nonfiction FoundationJan 2001 – Oct 2025 · 24 yrs 10 mos
Columnist · The New People, Thomas Merton CenterJan 2001 – Oct 2025 · 24 yrs 10 mos
Senior Copywriter · The Kaiser GroupJan 2001 – Oct 2025 · 24 yrs 10 mos
Co-founder/Editor · HEArt — Human Equity Through ArtDec 1997 – Dec 2002 · 5 yrs 1 mo
Education
BA in Professional Writing, Creative Writing & Philosophy with Honors · Carnegie Mellon University1982 – 1986
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