Creative and purpose-driven designer with 20+ years of experience in technical apparel, outdoor innovation, and sustainable strategy. I bring a holistic approach to design that merges physical products with user experience and business impact. Passionate about exploring the intersection of creativity, logic, and real-world functionality, I thrive at the point where concept meets execution.
KEY SKILLS:
Strategic design direction across outdoor categories
Technical apparel development from concept to commercialization
Circular and sustainable product innovation
User-centered design grounded in athlete collaboration and field research
Trend forecasting & design research (cultural, market, behavioral)
Holistic design approach integrating product, service, and user experience
Coaching-based leadership style that fosters autonomy, creativity, and team growth
Business-oriented mindset (budgeting, planning, and creative entrepreneurship)
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