Available to hire
I am a Fashion-content specialist with 8+ years experience at globally recognised, premium fashion brands, creating editorial/campaign and commercial stories across .com, retail, digital, social and OOH. Experienced in shaping campaign narratives – I merge creative vision with commercial impact through modern and impactful styling and creative direction that drives sales. Let’s connect!
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
Dutch
Fluent
English
Fluent
French
Intermediate
Lingala
Intermediate
Work Experience
Global Fashion Editor at COS
January 1, 2021 - September 19, 2025Highlights:
• Supported in developing a style TOV with Head of Styling
• Sold out and highly increased traffic to select products (eg reached over 10k likes on Instagram, +70% increase vs average)
• Implemented new ways of working and collaboration • Mentoring an intern, later promoted to Assistant
• Re-introduced dedicated category shoots
Responsibilities:
• Research and conceptualise seasonal fashion trends with Head of Styling & Head of Design
• Create quarterly omni-channel product edits for shoots, using data gathered from Buying/Merch/Commercial Teams
• Ensure stock availability for all products
• Lead shoots from concept to delivery, styling and/or styling direction for brand and commercial content
• Work closely with and brief external photographers and stylists
• Co-create with Art Director, transforming the collection into luxury and premium imagery
• Collaborate with Production on shoot coordination and postproduction
• Collaborate with Content teams to define overarching message and visually plan assets
• Collaborate with social on Social-First concepts and adapt styling
• Part of the Styling team for runway shows and support Head of Styling during main seasonal campaigns
Jr Fashion Editor at COS
July 7, 2019 - January 1, 2021Fashion Assistant at COS
January 9, 2017 - January 1, 2021Education
Bachelor of Communications in International Communication & Media at Utrecht University of Applied Sciences
January 1, 2011 - January 1, 2015Exchange program, minor in Creative Media at Hanyang University (South Korea)
January 1, 2013 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Retail, Wholesale & Distribution, Other, Travel & Hospitality, Consumer Goods
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