I am a Fashion-content specialist with 8+ years experience at globally recognised, premium fashion brands, creating editorial/campaign and commercial stories across .com, retail, digital, social and OOH. Experienced in shaping campaign narratives – I merge creative vision with commercial impact through modern and impactful styling and creative direction that drives sales. Let's connect!

Meda Ntumba

I am a Fashion-content specialist with 8+ years experience at globally recognised, premium fashion brands, creating editorial/campaign and commercial stories across .com, retail, digital, social and OOH. Experienced in shaping campaign narratives – I merge creative vision with commercial impact through modern and impactful styling and creative direction that drives sales. Let's connect!

Available to hire

I am a Fashion-content specialist with 8+ years experience at globally recognised, premium fashion brands, creating editorial/campaign and commercial stories across .com, retail, digital, social and OOH. Experienced in shaping campaign narratives – I merge creative vision with commercial impact through modern and impactful styling and creative direction that drives sales. Let’s connect!

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Language

Dutch
Fluent
English
Fluent
French
Intermediate
Lingala
Intermediate

Work Experience

Global Fashion Editor at COS
January 1, 2021 - September 19, 2025
Highlights: • Supported in developing a style TOV with Head of Styling • Sold out and highly increased traffic to select products (eg reached over 10k likes on Instagram, +70% increase vs average) • Implemented new ways of working and collaboration • Mentoring an intern, later promoted to Assistant • Re-introduced dedicated category shoots Responsibilities: • Research and conceptualise seasonal fashion trends with Head of Styling & Head of Design • Create quarterly omni-channel product edits for shoots, using data gathered from Buying/Merch/Commercial Teams • Ensure stock availability for all products • Lead shoots from concept to delivery, styling and/or styling direction for brand and commercial content • Work closely with and brief external photographers and stylists • Co-create with Art Director, transforming the collection into luxury and premium imagery • Collaborate with Production on shoot coordination and postproduction • Collaborate with Content teams to define overarching message and visually plan assets • Collaborate with social on Social-First concepts and adapt styling • Part of the Styling team for runway shows and support Head of Styling during main seasonal campaigns
Jr Fashion Editor at COS
July 7, 2019 - January 1, 2021
Fashion Assistant at COS
January 9, 2017 - January 1, 2021

Education

Bachelor of Communications in International Communication & Media at Utrecht University of Applied Sciences
January 1, 2011 - January 1, 2015
Exchange program, minor in Creative Media at Hanyang University (South Korea)
January 1, 2013 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Wholesale & Distribution, Other, Travel & Hospitality, Consumer Goods