Alice Kylie Lam

Experience Level

Expert
Expert
Intermediate

Work Experience

Senior Graphic Designer at AS GRAPHIC STUDIO
September 1, 2025 - October 18, 2025
Produced digital and print assets such as social media graphics, posters, and event programs with attention to visual hierarchy and accessibility standards for 35,000+ UC San Diego students. Collaborated cross-functionally with marketing professionals, event coordinators, and external clients on graphic needs. Directed branding and design for large-scale visual campaigns including Bear Garden Festival (20,000+ attendees). Led UI/UX design for a responsive website, crafting branding and intuitive booking flows for students.
Community Engagement & Graphics Assistant at UC San Diego Library
August 1, 2025 - October 18, 2025
Designed creative promotional materials and managed visual branding for student-centered spaces, including the Calm Cave and Leisure Lounge, increasing student participation by 30% among 4,900+ users. Co-organized large-scale wellness programs (therapy dogs, LEGO builds, journaling, coloring activities) that engaged 1,000+ students per quarter. Conducted user research through 500+ student surveys to improve accessibility design and spatial improvements across multiple library spaces; increasing satisfaction scores and usability ratings by 20%.
Product Designer at Triton Software Engineering
June 1, 2025 - October 18, 2025
Developed pro bono digital solutions for 2 local non-profits in cross-functional teams of designers, product managers, and developers. Crafted a 0 to 1 mobile application to provide mental health education and reduce stigma for Black and Latinx communities. Led product design for nonprofit website and admin web editor, conducting competitive analysis and usability testing to improve interaction design and accessibility.
Production Designer - Tide National Campaign at American Advertising Federation ADWAVE
June 1, 2024 - October 18, 2025
Partnered with Tide on a 2025 marketing campaign to increase cold wash loads to 75% by 2030. Collaborated with strategy, media, and creative teams to produce cohesive digital, print, and experiential assets for Tide’s national campaign. NSAC2024 Team 942 Final Plans book reference and campaign recognition including 3rd place in Regionals at the National Student Advertising Competition (NSAC).

Education

Bachelor of Science in Human-Computer Interaction at University of California, San Diego
September 1, 2021 - June 1, 2025
Study Abroad Program in Social Psychology at National University of Singapore
August 1, 2024 - December 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Non-Profit Organization, Professional Services