Global Social Media Manager & China Market Specialist at Pandada Games

【Global Social Media Planning & Community Operations】 - Global Social Media Manager: Led the global social media strategy and content operations for Ninja Must Die across Facebook, Instagram, Twitter, and TikTok, covering North America, Europe, Japan, Korea, and other regions. Drove continuous growth in followers and engagement, with global fanbase reaching nearly 200,000 (excluding China). - North America & Europe Social Media Operations: Managed content operations and community engagement for Twitter, Facebook, YouTube, and Discord in English-speaking markets, overseeing communities with 30,000+ followers. - Produced PGC Columns: Planned and produced diverse content (comic strips, animations, gameplay tutorials, etc.) to enrich the game universe and foster community engagement. Created 200+ posts with peak views of 100K, strengthening player interaction and retention. 【Market Promotion & Channel Collaboration】 - Marketing Campaign Planning: Led the marketing campaign for the May 2024 Golden Week update in global markets, designing diverse online activities centered on the update’s key selling points. Coordinated cross-functional teams (product, channel, design) to deliver content that sparked community discussions and increased user engagement by 500% during the update. - Global Channel Partnership: Combined the highlights of the new Ninja Must Die update to create channel emails and presentations. Led communications and resource negotiations, securing recommendation placements in the App Store and Google Play for Japan, APAC, and Mainland China regions. - Coser Photoshoot Project Lead: Independently managed full-cycle Coser photoshoots, coordinating teams and vendors, overseeing execution and budgets, producing content with 70K+ WeChat reads and 4K+ Tiktok likes, boosting community engagement in China market. - Key Asset Planning for the Update: Led production of main KV and PV for the update, make creative ideation, video scripts, and storyboards to ensure high-quality outputs aligned with the update. Core assets achieved strong performance on WeChat, with multiple posts exceeding 100K reads, boosting update exposure in China market. 【Brand Content & User Operations】 - Mobile Official Website Revamp: Led a full UX redesign project covering user research, IA planning, interaction design, cross-functional coordination, and testing to enhance the overall browsing experience and content usability in China market. - Other Duties: Recorded English livestreams for Europe and Americas (peak viewership 5,000+), Conducted industry research, Executed offline events.