I am Katerina Valsamaki, a Greek graphic designer and creative director based in Athens. I founded Not So Chic Studio to blend graphic art with pop aesthetics across print, digital, and fashion applications. My work focuses on crafting strong visual identities and storytelling-driven design concepts for fashion, lifestyle brands, and cultural institutions. I lead brand identity, visual communication, and art direction, collaborating with museums, jewelry brands, and boutiques. I aim for a distinctive design language that merges bold visuals with refined simplicity, delivering cohesive campaigns and brand experiences.

Katerina Valsamaki

I am Katerina Valsamaki, a Greek graphic designer and creative director based in Athens. I founded Not So Chic Studio to blend graphic art with pop aesthetics across print, digital, and fashion applications. My work focuses on crafting strong visual identities and storytelling-driven design concepts for fashion, lifestyle brands, and cultural institutions. I lead brand identity, visual communication, and art direction, collaborating with museums, jewelry brands, and boutiques. I aim for a distinctive design language that merges bold visuals with refined simplicity, delivering cohesive campaigns and brand experiences.

Available to hire

I am Katerina Valsamaki, a Greek graphic designer and creative director based in Athens. I founded Not So Chic Studio to blend graphic art with pop aesthetics across print, digital, and fashion applications. My work focuses on crafting strong visual identities and storytelling-driven design concepts for fashion, lifestyle brands, and cultural institutions.

I lead brand identity, visual communication, and art direction, collaborating with museums, jewelry brands, and boutiques. I aim for a distinctive design language that merges bold visuals with refined simplicity, delivering cohesive campaigns and brand experiences.

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Language

English
Advanced
Greek, Modern
Fluent

Work Experience

Founder & Creative Director at Not So Chic Studio
September 1, 2021 - Present
Established an independent studio providing brand identity, graphic design, and creative consulting services. Designed visual campaigns and packaging for fashion and lifestyle brands with a pop-art aesthetic. Developed collaborations with Benaki Museum Shop (Athens) and Agora Principote Boutique (Mykonos). Led design direction and brand visuals for Not So Chic Jewelry & Accessories. Built and led a creative team.
Art Director at 44 Photo Studio
October 1, 2020 - October 19, 2025
Directed visual campaigns for photo shoots, advertising concepts, and editorial imagery; integrated design principles with photography to enhance brand narratives and visual appeal.
External Collaborator at National Gallery of Greece
January 1, 1996 - October 19, 2025
Collaborated on art catalogs, exhibitions, and cultural communications materials.
Founder & Creative Director at Not So Chic Studio
September 1, 2021 - Present
Established independent studio providing brand identity, graphic design, and creative consulting services. Designed visual campaigns and packaging for fashion and lifestyle brands with a pop-art aesthetic. Developed collaborations with Benaki Museum Shop (Athens) and Agora Principal Boutique (Mykonos). Led design direction and brand visuals for Not So Chic Jewelry & Accessories. Emphasis Creative Team Founder & Art Director.
Art Director at 44 Photo Studio
October 1, 2020 - October 19, 2025
Provided visual direction for photo shoots, advertising concepts, and editorial imagery. Integrated design principles with photography to enhance brand narratives and visual appeal.
External Collaborator at National Gallery of Greece
December 31, 1996 - October 19, 2025
Collaborated on art catalogs, exhibitions, and cultural communication materials.

Education

BA in Graphic Design at AKTO Art & Design College – Middlesex University (UK Branch), Athens
January 1, 1991 - January 1, 1994
BA in Graphic Design at AKTO Art & Design College (Middlesex University UK Branch, Athens)
January 1, 1991 - December 31, 1994

Qualifications

ERMIS Bronze Award for Excellence in Creative Design
January 11, 2030 - October 19, 2025
ERMIS Bronze Award for Excellence in Creative Design
January 11, 2030 - October 19, 2025

Industry Experience

Other
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