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I'm a creative and analytical marketing professional with international experience across consumer brands, gaming, NFTs and e-commerce. I specialize in influencer and affiliate marketing, digital strategy, and data-driven decision making, with hands-on experience in virtual worlds, social media growth, and internal consulting projects. I'm a quick learner with a structured mindset and strong visual sense, blending creative storytelling with strategic execution. I enjoy collaborating with global cross-functional teams to drive international digital projects and turn insights into measurable impact.…I'm a creative and analytical marketing professional with international experience across consumer brands, gaming, NFTs and e-commerce. I specialize in influencer and affiliate marketing, digital strategy, and data-driven decision making, with hands-on experience in virtual worlds, social media growth, and internal consulting projects. I'm a quick learner with a structured mindset and strong visual sense, blending creative storytelling with strategic execution. I enjoy collaborating with global cross-functional teams to drive international digital projects and turn insights into measurable impact.

Yanchen Dong

Marketing Strategist, Brand Strategist, Influencer Marketing Manager, +2

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I'm a creative and analytical marketing professional with international experience across consumer brands, gaming, NFTs and e-commerce. I specialize in influencer and affiliate marketing, digital strategy, and data-driven decision making, with hands-on experience in virtual worlds, social media growth, and internal consulting projects. I'm a quick learner with a structured mindset and strong visual sense, blending creative storytelling with strategic execution. I enjoy collaborating with global cross-functional teams to drive international digital projects and turn insights into measurable impact.…I'm a creative and analytical marketing professional with international experience across consumer brands, gaming, NFTs and e-commerce. I specialize in influencer and affiliate marketing, digital strategy, and data-driven decision making, with hands-on experience in virtual worlds, social media growth, and internal consulting projects. I'm a quick learner with a structured mindset and strong visual sense, blending creative storytelling with strategic execution. I enjoy collaborating with global cross-functional teams to drive international digital projects and turn insights into measurable impact.

Available to hire

I’m a creative and analytical marketing professional with international experience across consumer brands, gaming, NFTs and e-commerce. I specialize in influencer and affiliate marketing, digital strategy, and data-driven decision making, with hands-on experience in virtual worlds, social media growth, and internal consulting projects.
I’m a quick learner with a structured mindset and strong visual sense, blending creative storytelling with strategic execution. I enjoy collaborating with global cross-functional teams to drive international digital projects and turn insights into measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Chinese

Fluent

Work Experience

Digital Business Platform Intern - Consumer, Customer & Market at Henkel

February 1, 2025 - October 19, 2025

Facilitated 5+ upskilling workshops on virtual world technologies; conducted market analysis across VR/gaming platforms identifying 3 growth opportunities; supported start-up scouting evaluating 10+ technology partners; designed and delivered presentations to senior managers; collaborated with global cross-functional teams to drive international digital projects.

Marketing Virtual Experience Program at Lululemon

June 30, 2024 - October 19, 2025

Participated in an omnichannel marketing virtual experience program focused on digital and omnichannel retail brand strategy.

Marketing Intern at Virtua

May 1, 2023 - October 19, 2025

Supported influencer collaborations for NFT collection from creator scouting to campaign execution; analyzed performance data (engagement, CTR, conversions) to evaluate creator effectiveness; coordinated cross-team campaign planning; managed content scheduling to boost engagement; conducted market and competitor research in NFT & gaming trends.