I’m a skilled web designer and developer with proven expertise in creating modern, responsive websites and digital assets. My journey began in the early 1980s, when I taught myself Applesoft BASIC and Pascal, and continued in 1998 as I moved into web design with FrontPage and Adobe Dreamweaver. Starting with WYSIWYG tools and later hand-coding HTML, CSS, JavaScript, and Python, I developed a career-long ability to adapt to new technologies and deliver effective solutions.
Today, I specialise in WordPress, GoHighLevel, and modern frameworks such as React, Next.js, and Tailwind CSS. Through Rod Fernandez Design and AI Collab, I have worked with SMEs across trades, professional services, and manufacturing, delivering AI-integrated websites, chatbots, and automation systems that combine visual appeal with measurable results. My background in IT support, customer service, and the creative industries has strengthened my communication, problem-solving, and leadership skills, allowing me to bring both technical expertise and creative thinking to every project.
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