I am a passionate graphic designer and marketer with extensive experience in various design platforms and marketing strategies. My journey has taken me through numerous creative projects and collaborations, allowing me to develop a unique skill set that combines design with thoughtful marketing. I believe in the power of visual storytelling and strive to create impactful designs that resonate with audiences. My professional background includes roles in both freelance and in-house settings where I’ve honed my abilities in graphic design, branding, and digital marketing. I thrive in collaborative environments and love to engage with clients to bring their visions to life. As someone who is self-motivated and organized, I enjoy the challenge of managing multiple projects from concept to execution.…

Joanna Smail

I am a passionate graphic designer and marketer with extensive experience in various design platforms and marketing strategies. My journey has taken me through numerous creative projects and collaborations, allowing me to develop a unique skill set that combines design with thoughtful marketing. I believe in the power of visual storytelling and strive to create impactful designs that resonate with audiences. My professional background includes roles in both freelance and in-house settings where I’ve honed my abilities in graphic design, branding, and digital marketing. I thrive in collaborative environments and love to engage with clients to bring their visions to life. As someone who is self-motivated and organized, I enjoy the challenge of managing multiple projects from concept to execution.…

Available to hire

I am a passionate graphic designer and marketer with extensive experience in various design platforms and marketing strategies. My journey has taken me through numerous creative projects and collaborations, allowing me to develop a unique skill set that combines design with thoughtful marketing. I believe in the power of visual storytelling and strive to create impactful designs that resonate with audiences.

My professional background includes roles in both freelance and in-house settings where I’ve honed my abilities in graphic design, branding, and digital marketing. I thrive in collaborative environments and love to engage with clients to bring their visions to life. As someone who is self-motivated and organized, I enjoy the challenge of managing multiple projects from concept to execution.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing & Design Consultant at Spindrift Creative
March 1, 2023 - November 10, 2025
Provide marketing and design consultancy, delivering branding, campaigns and design solutions to clients; responsible for concept to delivery and collaborating with clients to meet brand objectives.
Marketing & Design Consultant at Byron Bay Luxury Homes
December 31, 2023 - December 31, 2023
Branding and marketing support for luxury property sales, including design of marketing materials, campaigns and digital presence.
Marketing & Branding Manager at Byron Bay Property Sales
March 31, 2023 - March 31, 2023
Led marketing and branding initiatives, guiding brand strategy, campaigns and content across channels.
Social Media Manager at Affordable Wholefoods - Lismore
January 31, 2022 - January 31, 2022
Social media planning and content creation, maintained food blog and newsletter.
Graphic Designer at Lion & Lamb - Lismore
October 31, 2021 - October 31, 2021
Graphic design across print, web and social content.
Design Director at Hinterland Studios
January 31, 2020 - January 31, 2020
Web and graphic design executions across platforms; client communication, project management, invoicing and accounts; social media content creation, video editing and animated gifs.
Designer at Destination Gold Coast (Contracting)
February 1, 2020 - February 1, 2020
Brand management, annual reports, print media, outdoor advertising/signage.
Designer at Stark Matthews - Luxury & Local Beauty/Lifestyle PR - Sydney (Contracting)
February 1, 2020 - February 1, 2020
Animated gifs, EDMs, press releases, print design, social media for external clients.
Packaging Designer at IS Gift (Contracting)
February 1, 2020 - February 1, 2020
Toy and product packaging artwork.
Designer at emotivate, Healthcare Agency Sydney (Full time)
December 31, 2013 - December 31, 2013
Art direction and creative planning; designing and producing finished art; eDMs and video elements for digital comms; iPad app artwork and development.
Designer at emotivate, Healthcare Agency Sydney (Contracting/Freelance)
December 31, 2019 - December 31, 2019
Continued design work for emotivate with contracting/freelance engagements.
Graphic Designer at Saddler’s Creek Winery, Polkolbin
December 31, 2014 - December 31, 2014
Graphic design for winery branding and communications.
Graphic Designer at Deutsche Bank, Sydney
March 31, 2012 - March 31, 2012
Graphic design deliverables for corporate communications and client materials.
Designer at Reach Communications, Sydney
February 28, 2011 - February 28, 2011
Graphic design and visual communications for clients.
Associate Graphic Designer at Macquarie Funds Group, Sydney
December 31, 2009 - December 31, 2009
Graphic design support for funds communications and branding.
Pre-press Designer at Village Press, Sydney
March 31, 2007 - March 31, 2007
Pre-press design work and production.
Graphic Designer & Marketing Coordinator at Give Back Health
July 1, 2024 - December 1, 2025
Currently serving as a Graphic Designer and Marketing Coordinator, where I streamline visual communication and design strategies to enhance brand presence and engagement.
Marketing & Design Consultant at Byron Bay Luxury Homes
June 1, 2021 - June 1, 2023
Worked as a consultant focused on enhancing marketing strategies and design elements for luxury real estate.
Marketing & Branding Manager at Byron Bay Property Sales
June 1, 2021 - March 1, 2023
Managed branding and marketing initiatives to promote real estate listings and foster client relationships.
Social Media Manager at Affordable Wholefoods
January 1, 2020 - January 1, 2021
Oversaw social media strategies and content creation to boost online visibility and engagement for a local business.
Graphic Designer at Lion & Lamb
June 1, 2020 - October 1, 2021
Created graphic designs for print, web, and social content, contributing to a variety of campaigns and projects.
Design Director at Hinterland Studios
June 1, 2013 - January 1, 2020
Led web and graphic design projects, managing client communications and project delivery across multiple platforms.

Education

Bachelor of Graphic Design at University of Canberra
January 1, 2003 - December 31, 2006
Art Direction Principles at AdSchool
January 1, 2008 - December 31, 2008
Storytelling for Change at Small Giants Academy
November 1, 2022 - November 10, 2025
at St Philip’s College, Alice Springs
January 1, 1997 - December 31, 2002
Bachelor of Graphic Design at University of Canberra
January 1, 2003 - January 1, 2006
Art Direction Principles at AdSchool
January 1, 2008 - January 1, 2008
Storytelling for Change at Small Giants Academy
November 1, 2022 - November 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Healthcare, Real Estate & Construction

Skills

Experience Level