Aurélie Jouanis

Lead international marketing and communications for premium Mauritian rum brands, including Gold of Mauritius, ROM Club, and The Mauritius Club, focusing on brand growth across Europe. Develop and implement digital marketing strategies and annual activation plans aligned with export and sales objectives. Manage global social media presence, ensuring premium visual coherence and consistent storytelling. Oversee creative direction for brand photography, packaging design, and social media content. Supervise event visibility and trade fair participation (ProWein, German Rum Festival, Belgium Rum Festival). Lead brand guideline creation, media partnerships, and influencer collaborations. Manage an annual marketing budget of MUR 1.3M (≈ CAD 38K) and coordinate a remote team of freelance creatives. Strengthen distributor relationships through B2B marketing support and consumer activations in key European markets.

Directed digital marketing operations for global brands such as L’Occitane en Provence, M.A.C Cosmetics, Bourjois Paris, Quaker Oats, Doritos, and 20/Vin. Managed social media strategy and content calendars (8–12 posts per brand monthly). Designed and optimised paid social campaigns with improved ROI. Increased total audience from 2K to 15K and engagement by 30% across beauty brands. Coordinated content production, photo/video shoots, and influencer partnerships. Created bilingual copy for social media, newsletters, and websites; managed MailChimp campaigns. Contributed to 20/Vin’s e-commerce revamp, improving structure and user experience. Trained assistants and managed monthly performance reports for management teams.

Managed and optimised digital marketing campaigns, covering SEO, SEA, and social media marketing. Conducted benchmarking and KPI analysis to ensure alignment with clients’ business goals. Provided strategic and technical advice to clients and internal teams on digital marketing solutions. Coordinated creative teams for content production, ensuring adherence to brand guidelines and deadlines. Developed editorial and social media strategies for major clients on Facebook, Instagram, and LinkedIn.