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I am a Marketing & Communications Manager with over ten years of experience leading international brand and digital strategies across the luxury, beverage, and FMCG sectors. I excel at developing integrated campaigns, managing social media and e-commerce platforms, and creating bilingual content that enhances brand presence and consumer engagement. Currently, I oversee the marketing and global communication strategy for Gold of Mauritius and ROM Club rum brands, driving visibility and growth across Europe. I combine creative storytelling with analytical insight to deliver consistent, high-impact results.…I am a Marketing & Communications Manager with over ten years of experience leading international brand and digital strategies across the luxury, beverage, and FMCG sectors. I excel at developing integrated campaigns, managing social media and e-commerce platforms, and creating bilingual content that enhances brand presence and consumer engagement. Currently, I oversee the marketing and global communication strategy for Gold of Mauritius and ROM Club rum brands, driving visibility and growth across Europe. I combine creative storytelling with analytical insight to deliver consistent, high-impact results.

Aurélie Jouanis

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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I am a Marketing & Communications Manager with over ten years of experience leading international brand and digital strategies across the luxury, beverage, and FMCG sectors. I excel at developing integrated campaigns, managing social media and e-commerce platforms, and creating bilingual content that enhances brand presence and consumer engagement. Currently, I oversee the marketing and global communication strategy for Gold of Mauritius and ROM Club rum brands, driving visibility and growth across Europe. I combine creative storytelling with analytical insight to deliver consistent, high-impact results.…I am a Marketing & Communications Manager with over ten years of experience leading international brand and digital strategies across the luxury, beverage, and FMCG sectors. I excel at developing integrated campaigns, managing social media and e-commerce platforms, and creating bilingual content that enhances brand presence and consumer engagement. Currently, I oversee the marketing and global communication strategy for Gold of Mauritius and ROM Club rum brands, driving visibility and growth across Europe. I combine creative storytelling with analytical insight to deliver consistent, high-impact results.

Available to hire

I am a Marketing & Communications Manager with over ten years of experience leading international brand and digital strategies across the luxury, beverage, and FMCG sectors. I excel at developing integrated campaigns, managing social media and e-commerce platforms, and creating bilingual content that enhances brand presence and consumer engagement.

Currently, I oversee the marketing and global communication strategy for Gold of Mauritius and ROM Club rum brands, driving visibility and growth across Europe. I combine creative storytelling with analytical insight to deliver consistent, high-impact results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Marketing & Communications Manager at Litchquor Ltd

February 1, 2023 - Present

Lead international marketing and communications for premium Mauritian rum brands, including Gold of Mauritius, ROM Club, and The Mauritius Club, focusing on brand growth across Europe. Develop and implement digital marketing strategies and annual activation plans aligned with export and sales objectives. Manage global social media presence, ensuring premium visual coherence and consistent storytelling. Oversee creative direction for brand photography, packaging design, and social media content. Supervise event visibility and trade fair participation (ProWein, German Rum Festival, Belgium Rum Festival). Lead brand guideline creation, media partnerships, and influencer collaborations. Manage an annual marketing budget of MUR 1.3M (≈ CAD 38K) and coordinate a remote team of freelance creatives. Strengthen distributor relationships through B2B marketing support and consumer activations in key European markets.

Digital Project Manager at OXO Ltd (formerly Evolution Pre-Presse)

December 1, 2022 - October 20, 2025

Managed and optimised digital marketing campaigns, covering SEO, SEA, and social media marketing. Conducted benchmarking and KPI analysis to ensure alignment with clients’ business goals. Provided strategic and technical advice to clients and internal teams on digital marketing solutions. Coordinated creative teams for content production, ensuring adherence to brand guidelines and deadlines. Developed editorial and social media strategies for major clients on Facebook, Instagram, and LinkedIn.

Senior Marketing Executive at State Informatics Ltd (SIL)

April 1, 2021 - October 20, 2025

Planned and executed communication campaigns across social, print, and exhibition channels. Monitored campaign metrics and prepared performance reports with actionable insights. Produced marketing materials including brochures, press releases, and web content. Supported the rollout of marketing strategies in Mauritius, the Indian Ocean, and African markets. Conducted market research to assess industry trends and competitive positioning.

Digital Marketing Team Leader → Coordinator at Grays Inc Ltd

January 1, 2023 - October 20, 2025

Directed digital marketing operations for global brands such as L’Occitane en Provence, M.A.C Cosmetics, Bourjois Paris, Quaker Oats, Doritos, and 20/Vin. Managed social media strategy and content calendars (8–12 posts per brand monthly). Designed and optimised paid social campaigns with improved ROI. Increased total audience from 2K to 15K and engagement by 30% across beauty brands. Coordinated content production, photo/video shoots, and influencer partnerships. Created bilingual copy for social media, newsletters, and websites; managed MailChimp campaigns. Contributed to 20/Vin’s e-commerce revamp, improving structure and user experience. Trained assistants and managed monthly performance reports for management teams.

Marketing Officer at JurisTax Ltd

December 31, 2015 - October 20, 2025

Supported brand marketing initiatives and website content.

Marketing Intern at SP Jain School of Global Management

December 31, 2014 - October 20, 2025

Assisted in marketing research and student recruitment campaigns.