Pitched and led UNIQLO SG's social revitalisation, driving art direction and local content creation across platforms including Instagram (285K+ followers) that strengthened brand awareness to 97.7%.

Junior Art Director at Section Interactive

April 1, 2023 - Present

Blended creative strategy and design to make social and digital content that actually connects. Delivered scroll-worthy campaigns packed with insight, and entertainment. Pitch wins: NTUC First Campus, UNIQLO Clients: UNIQLO, TikTok Shop SG, NTUC First Campus, Changemakers, Common Man Coffee Roasters, lululemon, META, Standard Chartered Marathon, Nikon Lenswear, Sony, PARKROYAL, Tiong Bahru Bakery, Takashimaya, ANEXT Bank, NCS Group, Livspace SG, Bandai Namco SEA

Designer at Virtue Worldwide

March 1, 2023 - October 22, 2025

Led art direction and content marketing for 29 Rooms Asia's debut, earning coverage from Elle, CNA Lifestyle, and Shout, with 20K+ teaser video views. Pitched and produced 20 reels for Marina Bay Sands SG spotlighting hotel, F&B, fashion, and festival activations, driving a 160% surge in likes and ~35K views per reel. Produced 20+ monthly content pieces for Clé de Peau Beauté's main global account (200K+ followers), localizing global assets into cohesive, social-first formats that upheld brand elegance. Pioneered the visual identity and logo for VIRTUE Underground, the agency's internship program.

Freelance Marketing Consultant, Social Media Specialist, and Editor at Public Relations And Marketing Consultancy (Freelance)

July 1, 2022 - October 22, 2025

Public Relations and Marketing consultancy with key clients Mitsubishi Power, Ajinomoto, Singapore Global Network, Shell, Amgen, Singapore Traffic Police. Led social content for Singapore Global Network (20K+ followers) and developed strategic creative briefs and campaign reports for multiple accounts, aligning outputs with brand objectives and performance insights. Managed social media production and community engagement across client accounts, driving consistent scheduling, monitoring, and data-driven performance analysis.

Digital Intern (Client Management) at Edelman

June 1, 2021 - October 22, 2025

Led social content for Singapore Global Network (20K+ followers) and supported community growth and engagement from January 2021 to June 2021. Developed strategic creative briefs and campaign reports for accounts such as Ajinomoto and Singapore Global Network, aligning outputs with brand objectives and performance insights. Managed social media production and community engagement across client accounts, driving scheduling, monitoring, and data-driven performance analysis.