Available to hire
Hi, I’m Andrea Sanderlin, a design leader with a collaborative approach to building cohesive brand stories through design, color development, and production. I excel at guiding concepts from inception through manufacturing, mentoring teams, and aligning creative with business goals. I thrive in fast-paced environments and value strong vendor partnerships to deliver high-quality, market-ready apparel and accessories.
In my work, I lead with curiosity, clear communication, and a data-informed eye for trend forecasting and fit. I’ve steered multiple brand launches, capsule collections, and global color and trend direction, always aiming to elevate brands while delivering commercial results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Design Consultant at Domestic and Overseas Vendors/Factories (Various clients: BetterMe, Dash Clothing, Inflow, Barnard College, Online Fashion; Ongoing: GBNY, fit gbny, Savona Charrise)
January 1, 2024 - PresentDesign from concept through production, technical sketching, line building, line sheets, merchandising, color and trend forecasting, styling, trend videos, market research, competitive analysis, tech packages, presentation; proficient in Adobe Creative Suite; RTW, Activewear, Mens and Accessories.
Design Director at R Brand
December 31, 2023 - October 20, 2025Web-based startup launching 22 private label brands over all genders and categories. Oversee development process and merchandising from concept through production. Develop and maintain consistent brand aesthetic for each line. Design, styling, construction, production, marketing, copy, trend, fabric, pattern, color development, packaging, costing; vendor communications; photo shoots; model selection; mentorship of design team; cross-functional collaboration.
Designer (Contract) at Shein (SHEIN X NYC)
December 31, 2022 - October 20, 2025Capsule collection design from concept through production, merchandising, tech packs, fits, fabric, trim, approvals; Ladies Fast Fashion capsule collection; photo shoot styling; social media.
Design Consultant at Livinguard
December 31, 2022 - October 20, 2025Design from concept through production, trend and color forecasting, market research, merchandising, tech packs, fits, fabric, trim, pattern, labels and packaging development; Ladies, Mens, Plus apparel and accessories; design, styling, construction, production, marketing, copy, trend, fabric, pattern, color development, packaging; costing; Adobe Creative Suite; collaboration with partners.
Director of Design and Merchandising at Cloth & Trim
December 31, 2019 - October 20, 2025Head-to-toe design and merchandising for all categories; responsible for design, merchandising, styling, fit, production, pattern/fabric/trend direction, copy writing and brand aesthetic; trend and color forecasting; styling for editorial/product shoots; overseas travel to analyze trends and manage production; vendor/mill approvals; CAD coordination; line presentations and mood boards.
DVP/Director of Design/Global Color and Trend at Bon-Ton Stores, Inc.
December 31, 2017 - October 20, 2025Defined creative strategy for Ruff Hewn, a denim-based lifestyle brand; led development and built a design/tech team; launched Ruff Hewn and Ruff Hewn Grey across categories; traveled internationally to analyze trends and source materials; consistently recognized as a top performer with multiple awards.
Senior Designer at Saks, Inc.
December 31, 2006 - October 20, 2025Responsible for Parisian Works, Studio Works and launched Ruff Hewn Better Casual Denim Lifestyle Collection and plus sizes; increased revenues; managed CAD designers; conducted trend forecasting across Europe and the U.S.; sourced materials; designed prints and production packages; managed fittings and production of marketing materials; recognized as a top performer with Designer of the Year awards.
Design Consultant at Various Vendors/Clients
January 1, 2024 - PresentDesign from concept through production, technical sketching, fashion illustration, line building, line sheets, merchandising, color and trend forecasting, styling, trend videos, market research, competitive analysis, tech packages, and presentation. Clients include BetterMe, Dash Clothing, Inflow, Barnard College, Online Fashion; ongoing projects for GBNY, fit gbny, Savona Charrise.
Design Director at R Brand
December 31, 2023 - October 20, 2025Oversee development and merchandising from concept through production; maintain consistent brand aesthetic across lines; design, styling, construction, production, packaging; market research, mood boards; vendor relations; lead design team; collaboration with key partners.
Designer (Capsule Collection) at Shein X NYC
December 31, 2022 - October 20, 2025Design from concept through production, merchandising, tech packs, fits, fabric, trim, approvals; Ladies Fast Fashion capsule collection; Adobe Creative Suite; photo shoot styling; social media.
Design Consultant at Livinguard
December 31, 2022 - October 20, 2025Design from concept through production, trend and color forecasting, market research, merchandising, tech packs, fits, fabric, trim, pattern, labels and packaging development; costings; Ladies, Mens, Plus apparel and accessories.
Director of Design and Merchandising at Cloth & Trim
December 31, 2019 - October 20, 2025Head of design and merchandising for a startup; responsible for all categories including denim, knits, active, lounge, sweaters, outerwear, wovens; trend forecasting, vendor management, production, and brand aesthetic; staged editorial shoots and social media.
DVP/Director of Design/Global Color and Trend at Bon-Ton Stores, Inc.
December 31, 2017 - October 20, 2025Defined creative strategy for Ruff Hewn; global color and trend direction; led design and technical teams; launched Ruff Hewn and Ruff Hewn Grey; responsible for all categories including denim, knits, wovens, jackets, and more; extensive travel for trend analysis and production.
Senior Designer at Saks, Inc.
December 31, 2006 - October 20, 2025Responsible for Parisian Works, Studio Works and launched Ruff Hewn Better Casual Denim Lifestyle Collection; increased revenues; managed CAD team; trend forecasting; sourced materials globally; designed prints, patterns, production packages, and presentation materials; recognized as a top performer.
Education
Bachelor of Design at University of Cincinnati, College of Design, Architecture, Art and Planning
January 11, 2030 - October 20, 2025Bachelor's Degree in Fashion Design at University of Cincinnati, College of Design, Architecture, Art and Planning
January 11, 2030 - October 20, 2025Qualifications
Bon-Ton Design Director of the Year
January 11, 2030 - December 31, 2014Bon-Ton Design Director of the Year
January 11, 2030 - December 31, 2013Bon-Ton President's Award for Outstanding Performance
January 11, 2030 - December 31, 2013Bon-Ton President's Award for Outstanding Performance
January 11, 2030 - December 31, 2012Bon-Ton Best Gross Margin Over Last Year
January 11, 2030 - December 31, 2008Bon-Ton Design Director of the Year
January 1, 2013 - October 20, 2025Bon-Ton Design Director of the Year
January 1, 2014 - October 20, 2025Bon-Ton President's Award for Outstanding Performance
January 1, 2012 - October 20, 2025Bon-Ton President's Award for Outstanding Performance
January 1, 2013 - October 20, 2025Industry Experience
Retail, Consumer Goods, Manufacturing, Professional Services, Media & Entertainment
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