I am an experienced Senior Designer committed to designing accessible and inclusive products, with expertise in visual storytelling, content creation, and user experiences. My career goal is to help organizations navigate their web presence and optimize their products, bridging relationships with teammates, partners, and customers while offering mentorship and collaboration. I am the owner of Ginativa Designs, where I design web experiences and lead marketing and client relations efforts to drive growth. As a UI/UX professional, I leverage in-depth research, design systems, and modern front-end technologies to create delightful interfaces. I enjoy mentoring teammates and collaborating with clients to deliver accessible, scalable solutions across industries.

Gina Burks

I am an experienced Senior Designer committed to designing accessible and inclusive products, with expertise in visual storytelling, content creation, and user experiences. My career goal is to help organizations navigate their web presence and optimize their products, bridging relationships with teammates, partners, and customers while offering mentorship and collaboration. I am the owner of Ginativa Designs, where I design web experiences and lead marketing and client relations efforts to drive growth. As a UI/UX professional, I leverage in-depth research, design systems, and modern front-end technologies to create delightful interfaces. I enjoy mentoring teammates and collaborating with clients to deliver accessible, scalable solutions across industries.

Available to hire

I am an experienced Senior Designer committed to designing accessible and inclusive products, with expertise in visual storytelling, content creation, and user experiences. My career goal is to help organizations navigate their web presence and optimize their products, bridging relationships with teammates, partners, and customers while offering mentorship and collaboration. I am the owner of Ginativa Designs, where I design web experiences and lead marketing and client relations efforts to drive growth.

As a UI/UX professional, I leverage in-depth research, design systems, and modern front-end technologies to create delightful interfaces. I enjoy mentoring teammates and collaborating with clients to deliver accessible, scalable solutions across industries.

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Language

English
Fluent

Work Experience

Senior UI/UX Designer at OCLC
January 1, 2024 - October 20, 2025
Contributed to designing components for OCLC's Design System using Figma, React, and Material framework; redeveloped interfaces to enhance usability, performance, and accessibility; optimized navigation structures, page layouts, database tables, and forms; collaborated with Product Analysts, managers, and developers; led UI architecture overhaul for WorldShare, a global enterprise application used by libraries and universities; translated wireframes and UX strategies into high-fidelity, interactive prototypes.
Web Design Lead & Marketing Specialist at The Franklin County Data Center
June 1, 2022 - October 20, 2025
Led the design process; produced business analyses, design requirements, and client interviews to gain product knowledge. Researched emerging technologies to implement new features on existing sites, conceptualized UX strategies and UI prototyping; designed/developed 40 county websites in Kentico (CMS, .NET, ColdFusion). Evaluated website functionality across browsers to ensure compatibility. Used accessibility tools to build inclusive products and enforce visual/design standards. Implemented SEO techniques and planned Kentico Customer Training. Designed digital and print marketing materials, including photography and video production, for media/PR events.
Senior UI/UX Designer at OCLC
January 1, 2024 - October 20, 2025
Contributed to designing components for OCLC's Design System using Figma, React, and Material framework. Redeveloped interfaces to enhance usability, performance, and accessibility, and optimized navigation structure, page layouts, database tables, forms, and information architecture. Collaborated with internal and external teams, including Product Analysts, managers, and developers. Led the UI architecture overhaul for WorldShare, a global enterprise application used by libraries and universities. Defined and implemented innovative solutions for product direction, visual design, and user experiences. Transformed wireframes and UX strategies into high-fidelity, interactive prototypes using Figma.
Web Design Lead & Marketing Specialist at The Franklin County Data Center
June 1, 2022 - October 20, 2025
Led the design process; produced business analysis, design requirements and interviewed clients to gain product knowledge. Researched emerging technologies to implement new features on existing sites, UX strategies and prototyping; created 40 county websites in Kentico (CMS .Net, ColdFusion). Evaluated website functionality across multiple browsers to ensure compatibility. Used accessibility tools to help build inclusive products, enforcing website standards for visual and design integrity. Implemented SEO techniques to enhance website visibility. Planned and provided Kentico Customer Training. Consistently engaged with county officials to ensure web information was accurate and timely. Designed digital and print marketing materials, including photography and video production, using Adobe Suite.
Owner / Designer at Ginativa Designs
January 1, 2005 - November 17, 2025
Web design/development focusing on accessible, inclusive interfaces; UI/UX-focused product design; CMS expertise; marketing strategy; and client collaboration. Lead design, development, and mentorship efforts to deliver engaging interfaces and foster partnerships since 2005.
Web Design Lead / Marketing Specialist at Franklin County Data Center
January 1, 2022 - January 1, 2022
Led UX strategy and prototyping, delivering pixel-perfect designs for website modernization. Designed and coded 40 websites in Kentico CMS; researched emerging technologies to add features and improve cross-browser compatibility. Updated assets, provided CMS training, and liaised with county officials to ensure accurate information. Managed web projects, enforced accessibility standards, and implemented SEO to enhance visibility.
Senior Experience Designer at OCLC
January 1, 2024 - January 1, 2024
UI work using an in-house Design System; created branding-aligned graphic assets; improved navigation, page layouts, and visual elements with React and Material Design. Collaborated with researchers, product management, and development teams to define and implement innovative UI/UX solutions; conducted usability tests and gathered user feedback. Managed a web portal project for students in the Netherlands, coordinating with analysts, developers, and architects; led design iterations and wireframing.

Education

Associate of Applied Science at Columbus State Community College
January 11, 2030 - January 1, 2003
Bachelor of Arts & Science at The Art Institute of Pittsburgh
January 11, 2030 - January 1, 2013

Qualifications

Mobile User Experience Design
January 11, 2030 - October 20, 2025
Complex UI Design
January 11, 2030 - October 20, 2025
Certificate of Completion - Figma Academy
January 11, 2030 - October 20, 2025
Adobe Creative Suite: Certified Professional
January 11, 2030 - October 20, 2025
Mobile User Experience Design
January 11, 2030 - October 20, 2025
Interaction Design for Usability
January 11, 2030 - October 20, 2025
Complex UI Design
January 11, 2030 - October 20, 2025
Certificate of Completion
January 11, 2030 - October 20, 2025
Certified Professional
January 11, 2030 - October 20, 2025
Adobe Certified Professional - Visual Design
January 11, 2030 - November 17, 2025
Figma Academy: Certificate of Completion
January 11, 2030 - November 17, 2025
Mobile User Experience Design (Interaction Design Foundation)
January 11, 2030 - November 17, 2025
Interaction Design for Usability (Foundation)
January 11, 2030 - November 17, 2025
Complex UI Design: Practical Techniques (Foundation)
January 11, 2030 - November 17, 2025
Learning Experience Design: How to Create Powerful Learning Journeys (Masterclass)
January 11, 2030 - November 17, 2025
Accessible and Inclusive Design Patterns (Masterclass)
January 11, 2030 - November 17, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other