Hi, I’m Helen Guardalben a results-driven Digital Marketing Manager with a passion for turning data into growth. I blend SEO, content, email marketing, and social media with analytics to deliver measurable results. I thrive in cross-functional teams and enjoy turning diverse insights into actionable strategies that align with business goals. I’ve led multi-channel campaigns across B2B landscapes, rebuilt brand messaging, and optimized websites to boost organic traffic and engagement. With hands-on experience in campaign planning, analytics, and collaboration with UX, sales, and product teams, I’m adept at translating complex data into clear, impact-driven actions that drive revenue and customer satisfaction.…

Helen Guardalben

Hi, I’m Helen Guardalben a results-driven Digital Marketing Manager with a passion for turning data into growth. I blend SEO, content, email marketing, and social media with analytics to deliver measurable results. I thrive in cross-functional teams and enjoy turning diverse insights into actionable strategies that align with business goals. I’ve led multi-channel campaigns across B2B landscapes, rebuilt brand messaging, and optimized websites to boost organic traffic and engagement. With hands-on experience in campaign planning, analytics, and collaboration with UX, sales, and product teams, I’m adept at translating complex data into clear, impact-driven actions that drive revenue and customer satisfaction.…

Available to hire

Hi, I’m Helen Guardalben a results-driven Digital Marketing Manager with a passion for turning data into growth. I blend SEO, content, email marketing, and social media with analytics to deliver measurable results. I thrive in cross-functional teams and enjoy turning diverse insights into actionable strategies that align with business goals.

I’ve led multi-channel campaigns across B2B landscapes, rebuilt brand messaging, and optimized websites to boost organic traffic and engagement. With hands-on experience in campaign planning, analytics, and collaboration with UX, sales, and product teams, I’m adept at translating complex data into clear, impact-driven actions that drive revenue and customer satisfaction.

See more

Language

English
Fluent

Work Experience

Digital Marketing Manager at Highstreet.io
June 1, 2025 - October 20, 2025
Lead end-to-end digital marketing strategy across SEO, content, email, and social media; manage budgets and analytics; improved campaign ROI by 20% through landing page optimization and targeted email outreach; led event marketing and coordination for internal/external events such as DX3 and Shoptalk; created impactful presentations, videos, and product documentation to drive sales, partnerships, and customer support.
Marketing Consultant at Self-Employed
May 1, 2022 - October 20, 2025
Implemented SEO and content marketing strategies increasing online engagement by 35% over 4 months in 2021; established comprehensive brand guidelines; optimized content and SEO, improving page rankings and organic traffic; enhanced email and social media growth.
Marketing Assistant at Kipcast SRL
February 1, 2021 - October 20, 2025
Supported marketing campaigns, SEO and content initiatives; contributed to brand consistency across digital channels; assisted with local SEO and Google My Business optimization.
Local Marketing Assistant at Kipcast SRL
March 1, 2019 - October 20, 2025
Assisted local marketing campaigns, feed optimization, keyword audits, and client onboarding; collaborated with teams to improve performance.
Quality & Content Curator Specialist at Kipcast SRL
March 1, 2017 - October 20, 2025
Managed local marketing campaigns, optimized product feeds, conducted performance analyses, and supported onboarding for clients in fashion and grocery spaces.

Education

Developmental Psychological Sciences at University of Padua
January 11, 2030 - October 20, 2025
SEO and Digital Analytics at George Brown College
January 11, 2030 - October 20, 2025
Digital Strategy & Social Media in the Age of AI at University of Toronto – School of Continuing Studies
January 11, 2030 - October 20, 2025
Marketing Advanced Certificate at University of Toronto – School of Continuing Studies
January 11, 2030 - October 20, 2025
Strategic Copywriting Certificate at University of Toronto – School of Continuing Studies
January 11, 2030 - October 20, 2025

Qualifications

Google Analytics and Google Ads Certified Digital Marketing Management Certificate
January 11, 2030 - October 20, 2025
Digital Marketing Management Certificate
January 11, 2030 - October 20, 2025
Digital Strategy & Social Media in the Age of AI Certificate
January 11, 2030 - October 20, 2025
Marketing Advanced Certificate
January 11, 2030 - October 20, 2025
Strategic Copywriting Certificate
January 11, 2030 - October 20, 2025

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Retail