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I’m WAQAS SHAMIM, a results-driven marketing professional with an MBA in Marketing and over six years of experience in campaign strategy, media planning and buying, and cross-functional operations across North America. I’ve led multi-channel campaigns with a client portfolio footprint worth roughly $60 million and delivered KPI performance improvements, including up to 30x ROAS for Bath & Body Works on Meta and TikTok. I’m passionate about turning data into action and optimizing processes to drive efficiency and impact. I’ve collaborated with global brands like Bath & Body Works, Staples, Dicks Sporting Goods, and JibJab, and I’m proficient with BI and advertising tools (Tableau, Cognos, GA4, Google Ads, Meta, TikTok) as well as cross-functional teamwork, offshore training, and client-facing storytelling. I enjoy sharing insights, mentoring teammates, and continuously refining our campaign-build and reporting processes to empower better business decisions.…I’m WAQAS SHAMIM, a results-driven marketing professional with an MBA in Marketing and over six years of experience in campaign strategy, media planning and buying, and cross-functional operations across North America. I’ve led multi-channel campaigns with a client portfolio footprint worth roughly $60 million and delivered KPI performance improvements, including up to 30x ROAS for Bath & Body Works on Meta and TikTok. I’m passionate about turning data into action and optimizing processes to drive efficiency and impact. I’ve collaborated with global brands like Bath & Body Works, Staples, Dicks Sporting Goods, and JibJab, and I’m proficient with BI and advertising tools (Tableau, Cognos, GA4, Google Ads, Meta, TikTok) as well as cross-functional teamwork, offshore training, and client-facing storytelling. I enjoy sharing insights, mentoring teammates, and continuously refining our campaign-build and reporting processes to empower better business decisions.

WAQAS SHAMIM

Marketing Strategist, Content Creator, Digital Marketer, +2

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I’m WAQAS SHAMIM, a results-driven marketing professional with an MBA in Marketing and over six years of experience in campaign strategy, media planning and buying, and cross-functional operations across North America. I’ve led multi-channel campaigns with a client portfolio footprint worth roughly $60 million and delivered KPI performance improvements, including up to 30x ROAS for Bath & Body Works on Meta and TikTok. I’m passionate about turning data into action and optimizing processes to drive efficiency and impact. I’ve collaborated with global brands like Bath & Body Works, Staples, Dicks Sporting Goods, and JibJab, and I’m proficient with BI and advertising tools (Tableau, Cognos, GA4, Google Ads, Meta, TikTok) as well as cross-functional teamwork, offshore training, and client-facing storytelling. I enjoy sharing insights, mentoring teammates, and continuously refining our campaign-build and reporting processes to empower better business decisions.…I’m WAQAS SHAMIM, a results-driven marketing professional with an MBA in Marketing and over six years of experience in campaign strategy, media planning and buying, and cross-functional operations across North America. I’ve led multi-channel campaigns with a client portfolio footprint worth roughly $60 million and delivered KPI performance improvements, including up to 30x ROAS for Bath & Body Works on Meta and TikTok. I’m passionate about turning data into action and optimizing processes to drive efficiency and impact. I’ve collaborated with global brands like Bath & Body Works, Staples, Dicks Sporting Goods, and JibJab, and I’m proficient with BI and advertising tools (Tableau, Cognos, GA4, Google Ads, Meta, TikTok) as well as cross-functional teamwork, offshore training, and client-facing storytelling. I enjoy sharing insights, mentoring teammates, and continuously refining our campaign-build and reporting processes to empower better business decisions.

Available to hire

I’m WAQAS SHAMIM, a results-driven marketing professional with an MBA in Marketing and over six years of experience in campaign strategy, media planning and buying, and cross-functional operations across North America. I’ve led multi-channel campaigns with a client portfolio footprint worth roughly $60 million and delivered KPI performance improvements, including up to 30x ROAS for Bath & Body Works on Meta and TikTok. I’m passionate about turning data into action and optimizing processes to drive efficiency and impact.

I’ve collaborated with global brands like Bath & Body Works, Staples, Dicks Sporting Goods, and JibJab, and I’m proficient with BI and advertising tools (Tableau, Cognos, GA4, Google Ads, Meta, TikTok) as well as cross-functional teamwork, offshore training, and client-facing storytelling. I enjoy sharing insights, mentoring teammates, and continuously refining our campaign-build and reporting processes to empower better business decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Campaign Specialist at Adparlor

April 30, 2024 - October 20, 2025

Managed Facebook, TikTok and Instagram campaigns from ideation to execution with a total ad spend of $40M for major brands; implemented reveal bot automation for platform budget updates and on/off rules, improving efficiency by 50%; maintained an internal error log reducing campaign/promo build errors by 40%; prepared quarterly decks for client reviews; trained offshore contractors; troubleshooted daily reporting issues and collaborated with product teams to implement new dashboards; worked with partners to set up nested studies and measurement multipliers to establish source of truth.

Campaign Specialist at Adparlor

April 1, 2024 - October 20, 2025

Led Facebook, TikTok and Instagram campaigns (US/Canada) with a total spend of $40M for Bath & Body Works, Staples.com, Dick's Sporting Goods and JibJab, from ideation to execution, consistently meeting and surpassing KPIs (up to 30x ROAS). Implemented reveal bot automation for platform budget updates and on/off rules, improving budget and ad activation/deactivation efficiency by 50%. Maintained an internal error log reducing campaign build errors by 40%. Prepared quarterly decks for client reviews, trained offshore contractors and new hires, and collaborated with product teams to implement new dashboards and reports. Coordinated with partners to set up nested studies (conversion and brand lift) and applied multipliers to measure the source of truth.

Account Coordinator at Adparlor

August 31, 2022 - October 20, 2025

Collaborated with the account director, VP, campaign and account manager to maintain budgets, pacing, and media planning; updated audiences; contributed to overall strategy and ad format recommendations; conducted internal creative audits to optimize spend; coordinated cross-functionally with Meta and TikTok client solutions managers and other stakeholders; stayed current with industry trends and pitched innovative product updates.

Account Coordinator at Adparlor

August 1, 2022 - October 20, 2025

Supported account leadership in budget control, spend pacing and media planning; recommended audience updates and contributed to strategic direction. Worked cross-functionally with Digital, Finance and Billing, staying current with industry trends and pitching innovative product updates to clients.

Media / Client Operations Associate at Dentsu Aegis Network Canada

May 31, 2021 - October 20, 2025

Implemented innovative Budget Control Reporting to ensure smooth billing for ad spend worth $10M; held monthly meetings with account leads/Managers/Clients to ensure budget control protocols; identified efficiencies for digital/TV/Print campaigns; maintained relationships across Media Operations, Account Directors, Investment Leads, and Marketing/Brand Managers to ensure client satisfaction, effective campaign execution, and efficient invoicing.

Media / Client Operations Associate at Dentsu Aegis Network Canada

May 1, 2021 - October 20, 2025

Implemented innovative Budget Control Reporting to streamline billing for ad spend worth $10 million. Led monthly meetings with account leads, managers and clients to ensure budget control protocols, identify efficiencies, and proactively plan for upcoming campaigns. Maintained relationships across Media Operations and key partners, contributing to client satisfaction, effective campaign execution and accurate invoicing.

Marketing Coordinator at Canadian Broadcasting Corporation

October 31, 2020 - October 20, 2025

Managed revenue retention and multiple client queries/projects; ensured timely execution of briefs for plan cancellations, bookings, TV campaigns, reports, blocking charts, and post logs; generated invoices; multitasked across English and French networks, including conventional and specialty channels; utilized OnAir, TIPS, and Cognos for post-analysis reports and blocking charts, identified bonus spots and optimization opportunities.

Marketing Coordinator at Canadian Broadcasting Corporation

October 1, 2020 - October 20, 2025

Responsible for revenue retention and handling multiple client queries/projects. Executed briefs for plan cancellations, bookings, TV campaigns, and post-campaign reports. Managed multiple TV campaigns across English and French networks, using OnAir, TIPS and Cognos to prepare post-analysis reports, blocking charts, and invoices; coordinated inventory, corporate deals, and cross-functional teams (traffic, PMG, Sales) to maximize efficiency and revenue.

Assistant Media Buyer at GroupM

July 31, 2018 - October 20, 2025

Devised and executed media buying strategies and plans across TV, Radio, Print, and Cinema based on data and ratings; prepared proposals with digital options to maximize reach and cost efficiency; achieved ~30% media savings for clients while serving as the agency’s primary media buyer; negotiated lucrative TV deals; executed campaigns and produced post-campaign analyses.

Assistant Media Buyer at GroupM

July 1, 2018 - October 20, 2025

Devised and executed media buying strategies across TV, Radio, Print and Cinema, and prepared media plans through analysis of Kantar ratings and data. Led client pitches, coordinated with Digital, Finance and Billing, and presented media proposals to maximize reach and cost efficiency. Delivered approximately 30% media savings and was the sole media buyer for the agency, negotiating lucrative deals and monitoring post-campaign performance.

Trainee – Media Planning/Buying at Starcom Mediavest Group

May 31, 2017 - October 20, 2025

Devised and executed media buying strategies and plans on TV, Radio, Print, and Cinema using Kantar ratings and CMI data; coordinated with Digital, Finance, Operations, and Billing; presented media proposals and digital options to maximize reach and efficiency; supported Dawlance Appliances in expanding digital spend.

Media Planning / Buying Trainee at Starcom Mediavest Group

May 1, 2017 - October 20, 2025

Devised and executed media buying strategies across TV, Radio, Print and Cinema using Kantar ratings and CMI data. Coordinated with Digital, Finance, Operations and Billing; presented digital options to maximize reach and cost efficiency, enabling Dawlance Appliances to invest in Digital channels.