I am a branding and marketing professional with 10+ years of end-to-end brand design and marketing experience, crafting brand storytelling that deepens consumer engagement across packaging, digital platforms, and retail touchpoints. I’ve collaborated with international teams and Fortune 500 brands to translate consumer insights into competitive market solutions, helping brands like Coach, Moncler, and Lululemon stand out in crowded markets. Fluent in Cantonese, Mandarin, and English, I thrive in cross-cultural environments and remote collaboration, ensuring brand consistency and cultural relevance across markets while delivering visually compelling and cohesive brand experiences.…

Wenyin Jian

I am a branding and marketing professional with 10+ years of end-to-end brand design and marketing experience, crafting brand storytelling that deepens consumer engagement across packaging, digital platforms, and retail touchpoints. I’ve collaborated with international teams and Fortune 500 brands to translate consumer insights into competitive market solutions, helping brands like Coach, Moncler, and Lululemon stand out in crowded markets. Fluent in Cantonese, Mandarin, and English, I thrive in cross-cultural environments and remote collaboration, ensuring brand consistency and cultural relevance across markets while delivering visually compelling and cohesive brand experiences.…

Available to hire

I am a branding and marketing professional with 10+ years of end-to-end brand design and marketing experience, crafting brand storytelling that deepens consumer engagement across packaging, digital platforms, and retail touchpoints. I’ve collaborated with international teams and Fortune 500 brands to translate consumer insights into competitive market solutions, helping brands like Coach, Moncler, and Lululemon stand out in crowded markets.

Fluent in Cantonese, Mandarin, and English, I thrive in cross-cultural environments and remote collaboration, ensuring brand consistency and cultural relevance across markets while delivering visually compelling and cohesive brand experiences.

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Language

English
Advanced

Work Experience

Marketing Coordinator - Packaging at Auchan International Trade Company
August 1, 2017 - Present
Managed end-to-end packaging design for 100+ projects annually, from brief to launch, ensuring on-time market entry. Built content and VI system strategies, led market research, and redefined brand storytelling to improve brand equity (premium perception +25%, shelf appeal +40%, average transaction value +15%). Coordinated cross-functional collaboration between French marketing teams and Chinese R&D/suppliers, established weekly meetings, and developed visualization templates for design outcomes and budget analysis. Directed graphic design for European corporate website and internal campaigns, maintaining brand freshness. Integrated product features, materials, and brand style to guide market research and highlight selling points.
Graphic Designer at HOZ BRAND
May 1, 2017 - October 20, 2025
Delivered end-to-end creative output for diverse design projects, including physical collaterals, VI system development, store promotions, and WeChat marketing graphics. Managed product launch visuals (KV, posters, short videos) and produced 200+ product images and materials under tight deadlines. Led VI system upgrades and store image/POSM creative management, built new VI guidelines and revamped website, boosting offline store approval efficiency by 20%. Executed quarterly product promotions to drive sales.
Designer at GUANGZHOU BOOMA IMPORT - EXPORT COMPANY
February 1, 2016 - October 20, 2025
Led global brand design execution for packaging and window displays for Lululemon, Coach, Moncler, and others. Maintained client relationships and sales conversions through proactive design updates and support. Directed creative direction and optimization of retail spaces; evaluated and recommended improvements to ensure brand-consistent, high-quality outcomes.

Education

B.S. in Arts & Design at Zhuhai College Of JiLin University
September 1, 2011 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services