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Hi, I’m Anthony Cardenas. I’m a Grammy-nominated executive with 20+ years driving growth in music tech and entertainment. I specialize in building scalable platforms, securing high-value partnerships, and leading cross-functional teams from concept to launch. I’ve led product development, artist relations, and live event tech across the U.S., Australia, and Europe, while maintaining a hands-on passion as a session musician. In my spare time, I enjoy collaborating with artists to bring ideas to life and exploring new technologies that shape the future of music and entertainment.…Hi, I’m Anthony Cardenas. I’m a Grammy-nominated executive with 20+ years driving growth in music tech and entertainment. I specialize in building scalable platforms, securing high-value partnerships, and leading cross-functional teams from concept to launch. I’ve led product development, artist relations, and live event tech across the U.S., Australia, and Europe, while maintaining a hands-on passion as a session musician. In my spare time, I enjoy collaborating with artists to bring ideas to life and exploring new technologies that shape the future of music and entertainment.

Anthony Cardenas

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Hi, I’m Anthony Cardenas. I’m a Grammy-nominated executive with 20+ years driving growth in music tech and entertainment. I specialize in building scalable platforms, securing high-value partnerships, and leading cross-functional teams from concept to launch. I’ve led product development, artist relations, and live event tech across the U.S., Australia, and Europe, while maintaining a hands-on passion as a session musician. In my spare time, I enjoy collaborating with artists to bring ideas to life and exploring new technologies that shape the future of music and entertainment.…Hi, I’m Anthony Cardenas. I’m a Grammy-nominated executive with 20+ years driving growth in music tech and entertainment. I specialize in building scalable platforms, securing high-value partnerships, and leading cross-functional teams from concept to launch. I’ve led product development, artist relations, and live event tech across the U.S., Australia, and Europe, while maintaining a hands-on passion as a session musician. In my spare time, I enjoy collaborating with artists to bring ideas to life and exploring new technologies that shape the future of music and entertainment.

Available to hire

Hi, I’m Anthony Cardenas. I’m a Grammy-nominated executive with 20+ years driving growth in music tech and entertainment. I specialize in building scalable platforms, securing high-value partnerships, and leading cross-functional teams from concept to launch.

I’ve led product development, artist relations, and live event tech across the U.S., Australia, and Europe, while maintaining a hands-on passion as a session musician. In my spare time, I enjoy collaborating with artists to bring ideas to life and exploring new technologies that shape the future of music and entertainment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

VP, Product Development & Artist Relations at VNUE, Inc.

January 1, 2012 - Present

Directed development of Soundstr, a proprietary rights monitoring platform, scaling from pilot (15% functional) to full deployment (100%). Led engineering, manufacturing, and deployment teams across the U.S., Australia, and Europe. Built partnerships with major stakeholders including Live Nation and I.A.T.S.E. Integrated multiple VNUE platforms (Set.fm, StageIt) into broader product and licensing strategy.

President & Co-Founder at DiskFaktory.com

December 31, 2011 - October 20, 2025

Launched one of the first eCommerce media manufacturing services, achieving $12M+ in revenue with 6M units shipped and 400K+ customers. Forged key alliances with Guitar Center, Musician’s Friend, Sony Music, FedEx Kinko’s, Universal Music Group, driving 95% of revenue. Oversaw product, UX, SEO, CRM, and supply chain, delivering 15% YoY productivity gains. Recognized on the Inc. 500 list for rapid growth.

Account Executive, Digital at Young & Rubicam (Y&R)

December 31, 2001 - October 20, 2025

Drove eCRM and B2C web campaigns for Lincoln (Ford), boosting customer engagement by 35%. Coordinated technical and creative teams to deliver high-impact digital marketing.