I am a Red Dot Design Award-winning leader with over two decades of experience at the intersection of fashion, sports-wear, and technical innovation. My career is defined by a rare versatility, successfully driving design excellence across a broad spectrum—from high-performance technical gear to premium lifestyle collections. I am a proven commercial strategist who bridges the gap between creative process and business results, translating consumer insights and brand vision into globally resonant products. I am a transformational leader and an expert in 3D digital adoption, having spearheaded the integration of digital tools across global channels to build future-ready organizations. I mentor diverse global teams and refine the intricate DNA of brands, always grounded in thoughtful, purposeful design.

Adele Goh

PRO

I am a Red Dot Design Award-winning leader with over two decades of experience at the intersection of fashion, sports-wear, and technical innovation. My career is defined by a rare versatility, successfully driving design excellence across a broad spectrum—from high-performance technical gear to premium lifestyle collections. I am a proven commercial strategist who bridges the gap between creative process and business results, translating consumer insights and brand vision into globally resonant products. I am a transformational leader and an expert in 3D digital adoption, having spearheaded the integration of digital tools across global channels to build future-ready organizations. I mentor diverse global teams and refine the intricate DNA of brands, always grounded in thoughtful, purposeful design.

Available to hire

I am a Red Dot Design Award-winning leader with over two decades of experience at the intersection of fashion, sports-wear, and technical innovation. My career is defined by a rare versatility, successfully driving design excellence across a broad spectrum—from high-performance technical gear to premium lifestyle collections.

I am a proven commercial strategist who bridges the gap between creative process and business results, translating consumer insights and brand vision into globally resonant products. I am a transformational leader and an expert in 3D digital adoption, having spearheaded the integration of digital tools across global channels to build future-ready organizations. I mentor diverse global teams and refine the intricate DNA of brands, always grounded in thoughtful, purposeful design.

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Language

English
Fluent
Chinese
Fluent
German
Intermediate

Work Experience

Design Director Sportstyle Apparel at PUMA
October 1, 2024 - October 31, 2025
Advisory Board Member of PUMA South East Asia subsidiries at PUMA
January 1, 2020 - October 31, 2025
Head of Design Sportstyle at PUMA SE
January 1, 2018 - October 1, 2024
Led design strategy and teams for Sportstyle across global markets, driving concept development, product creation, and cross-functional collaboration to deliver high-performance and premium lifestyle collections.
Senior Team Lead Design Sportstyle at PUMA SE
July 1, 2017 - December 31, 2017
Directed design initiatives for Sportstyle, overseeing creative direction, team leadership, and collaboration with product, marketing, and manufacturing to accelerate innovative sportswear ranges.
Team Lead Design Women & Kids at PUMA SE
February 1, 2016 - July 1, 2017
Led design development for Women & Kids lines, aligning collection strategy with brand positioning and consumer insights to deliver cohesive seasonal narratives.
Team Lead Design Motorsport at PUMA SE
July 1, 2013 - January 1, 2016
Headed Motorsport design direction across products, ensuring performance-driven aesthetics and alignment with brand and category goals.
Senior Designer Motorsport at PUMA SE
July 1, 2012 - June 1, 2013
Drove design execution for Motorsport category, translating technical requirements into innovative product concepts and scalable systems.
Designer Retail Global & SMU at PUMA SE
January 1, 2009 - June 1, 2012
Shaped global retail product design across markets and strategic business units, contributing to a cohesive brand experience and product storytelling.
Junior Designer Light Knits at Esprit
April 1, 2007 - December 1, 2008
Assisted in knitting and knitwear design development, supporting seasonal line planning and fabric/trim selection.
Design Trainee at Esprit
August 1, 2006 - March 1, 2007
Gained foundational experience in design processes, CAD workflows, and cross-functional collaboration within the design team.
Merchandising Allocator at Laura Ashley
May 1, 2006 - August 1, 2006
Coordinated product allocations and merchandising input to support seasonal ranges and in-store narratives.

Education

Bachelor of Design at Royal Melbourne Institute of Technology (RMIT)
July 1, 2004 - December 31, 2005
Certificate at Instituto Marangoni, London
July 1, 2003 - August 31, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Other, Manufacturing, Retail, Media & Entertainment, Professional Services