I am very excited to apply for the Digital Marketing Specialist position with your team. With over eight years of hands-on experience in marketing communications, brand leadership, and digital strategy, I am confident that my background will add significant value to your company. My career has allowed me to drive results through innovative content strategy, digital marketing, and project management, working closely with cross-functional teams to deliver marketing campaigns and website projects that elevate brand identity and customer engagement. I am highly proficient in SEO optimization, social media management, paid advertising, and content creation—including managing campaigns using HubSpot and Google Ads—ensuring digital strategies always align with core business goals. I am passionate about building meaningful brand experiences and enjoy the challenge of solving complex creative problems.

Mudeeha Yousaf

I am very excited to apply for the Digital Marketing Specialist position with your team. With over eight years of hands-on experience in marketing communications, brand leadership, and digital strategy, I am confident that my background will add significant value to your company. My career has allowed me to drive results through innovative content strategy, digital marketing, and project management, working closely with cross-functional teams to deliver marketing campaigns and website projects that elevate brand identity and customer engagement. I am highly proficient in SEO optimization, social media management, paid advertising, and content creation—including managing campaigns using HubSpot and Google Ads—ensuring digital strategies always align with core business goals. I am passionate about building meaningful brand experiences and enjoy the challenge of solving complex creative problems.

Available to hire

I am very excited to apply for the Digital Marketing Specialist position with your team. With over eight years of hands-on experience in marketing communications, brand leadership, and digital strategy, I am confident that my background will add significant value to your company.

My career has allowed me to drive results through innovative content strategy, digital marketing, and project management, working closely with cross-functional teams to deliver marketing campaigns and website projects that elevate brand identity and customer engagement. I am highly proficient in SEO optimization, social media management, paid advertising, and content creation—including managing campaigns using HubSpot and Google Ads—ensuring digital strategies always align with core business goals. I am passionate about building meaningful brand experiences and enjoy the challenge of solving complex creative problems.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Marketing Manager, Brand & Product at EBlock.
June 1, 2024 - October 20, 2025
Led digital marketing campaigns and content strategies for B2B audiences, focusing on brand management and creative execution. Managed cross-functional teams in campaign planning and delivered data-driven marketing analytics reports. Collaborated with design teams to maintain brand identity across web and social channels, and leveraged HubSpot, MailChimp, Sprout Social and Google Ads to implement integrated brand strategy.
Associate Brand Manager, Digital at Maple Lodge Farms
February 1, 2022 - October 20, 2025
Briefed, executed, and monitored all digital marketing initiatives for Maple Lodge Farms and sub-brands, including Zabiha Halal. Planned, managed social media, yearly digital budgets (>$300K/month), shopper marketing and email campaigns; oversaw website design & cultivated influencer relations; managed external agency partnerships and led a 10-year roadmap for the digital program. Improved social presence and engagement across platforms and presented performance to the executive board.
Marketing Coordinator at Indellient Inc.
April 1, 2019 - October 20, 2025
Developed and implemented marketing strategy to elevate the brand presence of Blue Relay; progressed to managing three business lines, social media, content creation, and marketing automation (HubSpot). Led blog content strategy, multi-channel distribution, trade show initiatives, and LinkedIn strategy with measurable outcomes; helped onboard a digital agency and contributed to a long-term roadmap.
Marketing Writer & Community Manager at IT World Canada
March 1, 2017 - October 20, 2025
Led blogger program and managed content across three publications (IT World Canada, ITBusiness.ca, Computer Dealer News). Edited/wrote blog content in WordPress, produced white papers, case studies, infographics, newsletters, and other collateral; coordinated with bloggers and drove community engagement via social media and Twitter chats; organized video content and podcast initiatives.
Copywriter (Contract) at Rogers Communication
September 1, 2015 - October 20, 2025
Oversee and revise website copy for rebranding initiatives and write blogs targeted at SMBs; created SEO-focused copy for ad campaigns and articles; executed social media campaigns and monitored performance via Google Analytics; collaborated with the creative team to deliver campaigns under tight deadlines.
Editorial Director at Business Elite Canada
April 1, 2015 - October 20, 2025
Created editorial calendar and strategy; wrote original content and attended trade shows on behalf of the organization; oversaw magazine layout, marketing initiatives, and social media campaigns; managed a content team and freelancers; conducted interviews with industry leaders and political figures.
Staff Writer at The Medium
April 1, 2013 - October 20, 2025
Produced features, opinion pieces and articles; collaborated with editors to conceptualize topics; conducted interviews with student body and faculty; contributed to both print and digital publications and developed copy-editing and storytelling skills.

Education

Digital Marketing Certification in SEO, HTML, Google Ads and Google Analytics at Camp Tech
November 1, 2018 - October 20, 2025
Bachelor of Arts in English Literature, Sociology and Professional Writing & Communications at University of Toronto, Mississauga
January 11, 2030 - April 1, 2013

Qualifications

Digital Marketing Certification (SEO, HTML, Google Ads, Google Analytics)
November 1, 2018 - October 20, 2025

Industry Experience

Media & Entertainment, Professional Services, Telecommunications, Consumer Goods, Software & Internet