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I am a versatile design professional with 18+ years of experience translating global trends into profitable, consumer-focused apparel collections across licensed sportswear, golf, lifestyle, and specialty retail. I help brands grow margins by balancing creative innovation with commercial viability and by leading cross-functional teams to deliver cohesive brand stories. I am passionate about mentoring talent, aligning design with merchandising, sales, and marketing, and championing sustainability and emerging technology to accelerate speed-to-market and strengthen financial performance.…I am a versatile design professional with 18+ years of experience translating global trends into profitable, consumer-focused apparel collections across licensed sportswear, golf, lifestyle, and specialty retail. I help brands grow margins by balancing creative innovation with commercial viability and by leading cross-functional teams to deliver cohesive brand stories. I am passionate about mentoring talent, aligning design with merchandising, sales, and marketing, and championing sustainability and emerging technology to accelerate speed-to-market and strengthen financial performance.

Jamie Woods

Designer, Graphic Designer, Brand Designer, +2

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I am a versatile design professional with 18+ years of experience translating global trends into profitable, consumer-focused apparel collections across licensed sportswear, golf, lifestyle, and specialty retail. I help brands grow margins by balancing creative innovation with commercial viability and by leading cross-functional teams to deliver cohesive brand stories. I am passionate about mentoring talent, aligning design with merchandising, sales, and marketing, and championing sustainability and emerging technology to accelerate speed-to-market and strengthen financial performance.…I am a versatile design professional with 18+ years of experience translating global trends into profitable, consumer-focused apparel collections across licensed sportswear, golf, lifestyle, and specialty retail. I help brands grow margins by balancing creative innovation with commercial viability and by leading cross-functional teams to deliver cohesive brand stories. I am passionate about mentoring talent, aligning design with merchandising, sales, and marketing, and championing sustainability and emerging technology to accelerate speed-to-market and strengthen financial performance.

Available to hire

I am a versatile design professional with 18+ years of experience translating global trends into profitable, consumer-focused apparel collections across licensed sportswear, golf, lifestyle, and specialty retail. I help brands grow margins by balancing creative innovation with commercial viability and by leading cross-functional teams to deliver cohesive brand stories.

I am passionate about mentoring talent, aligning design with merchandising, sales, and marketing, and championing sustainability and emerging technology to accelerate speed-to-market and strengthen financial performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

3D Animation

Intermediate

Work Experience

Head of Women’s Design, Golf, License & Corporate at Antigua Apparel

January 1, 2023 - Present

Set creative direction for women’s golf and licensed sportswear, aligning design strategies with growth goals and licensing requirements. Built trusted partnerships with merchandising and licensing teams to deliver assortments that strengthen consumer connection and retail performance. Drove alignment across design, merchandising, and licensing partners, ensuring cohesive brand representation across 50+ collegiate and professional team programs. Launched updated color and trend direction process that reduced seasonal turnaround times by 15% and improved cross-team efficiency and accelerated speed-to-market.

Senior Design Manager, Softgoods & Print/ Pattern at PetSmart

January 1, 2023 - October 20, 2025

Directed multi-category softgoods collections, delivering on-time, on-budget programs that enhanced brand equity and consumer engagement. Spearheaded trend, print, and graphics strategies that differentiated the brand and supported double-digit growth across categories. Partnered with executive leadership to align product design with overarching business strategies, achieving consistent margin improvement. Mentored a 5-member design team, fostering innovation and career growth. Championed sustainability and emerging technology initiatives, integrating forward-thinking solutions into the product lifecycle.

Senior Designer, Women’s Knits, Sweaters, Sleep & Lounge at Lands’ End

January 1, 2016 - October 20, 2025

Designed and developed seasonal knitwear, sweater, and sleepwear assortments from concept to market launch. Directed CAD/graphic teams in seasonal artwork creation, elevating brand storytelling through print and pattern. Drove cross-functional alignment with merchandising, production, and sourcing to ensure successful product execution. Partnered with suppliers in Asia to identify material innovations and streamline development timelines.