Available to hire
I’m Jo Headland, a design consultant with a proven track record across the British fashion industry. I have collaborated with retailers, large brands, design houses and boutique labels, presenting at London Fashion Week and pitching ranges to overseas buying teams, investors and leadership boards. I pride myself on a collaborative, energetic approach that helps teams grow and maintain a clear creative direction.
I specialise in structured woven product, denim, sweats, jersey and outerwear, with a keen eye for wash, trims, construction and pattern cutting. I bring extensive experience in trend direction, colour forecasting and capsule collection curation, and I love developing designers and nurturing talent while delivering clean, detailed design packs and strong supplier partnerships worldwide.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Freelance Designer at MamaOwl
June 1, 2025 - PresentTrend, woven and jersey design for Womens, Kids and Baby for the Siskin range.
Freelance Designer at Celtic & Co
June 1, 2025 - October 20, 2025Woven and Jersey design, print development, colour and trend.
Freelance Denim Designer at ABA
January 1, 2024 - PresentDenim trend direction, fabric and design for Womens, Mens and Childrens wear.
Freelance Designer at Karen Millen
February 1, 2024 - PresentWoven categories, specialising in Denim, Outerwear and structured dressing.
Freelance Designer at Wrap and Poetry
August 31, 2024 - October 20, 2025Structured woven areas, specialising in Denim, Outerwear and Casual Bottoms.
Freelance Designer at Brands at Next
February 1, 2024 - PresentStructured woven areas, specialising in Denim, PU and Outerwear.
Freelance Designer at Fat Face
March 31, 2024 - October 20, 2025Working on women’s structured woven areas, specialising in Denim, Outerwear and Casual Bottoms.
Owner at Sunday at the Villa
August 1, 2020 - PresentSustainable fashion brand; sourcing vintage home textiles and re-working into wearable, covetable, contemporary womenswear. Made to measure in Lewes, East Sussex.
Creative Director at Hill and Headland
December 31, 2023 - October 20, 2025Ethical British fashion brand. Designed and made in the UK from British fabrics. A small collection twice a year of heirloom pieces, 15 - 30 made of each style.
Freelance Designer at GS GLOBAL
December 31, 2022 - October 20, 2025Working with the HK & Shanghai teams, creating key ranges for customers. Sourcing fabrics and trims. Liaising with the customer on their needs and producing trend packs and key designs for Women’s and Children’s ranges.
Freelance Trend and Styling Consultant at B&Q Homeware and Décor
December 31, 2023 - October 20, 2025Compiling trend forecasting packs for home interiors including materials, colour, print, accessories, and furniture.
Freelance Designer at Oasis
January 31, 2022 - October 20, 2025Developing key trend packs, story boards and design packs. Covering Denim, PU, Casual Woven, Bottoms, Dresses, Skirts and Outerwear.
Senior Designer at White Stuff
November 30, 2021 - October 20, 2025Working across multi product women’s wear, specialising in Denim, Outerwear and Lifestyle and Athleisure collections.
Freelance Designer at Fat Face
March 31, 2021 - October 20, 2025Working on women’s structured woven areas, specialising in Denim, Outerwear and Casual Bottoms.
Freelance Design Consultant at The Real Yoga Club
March 31, 2021 - October 20, 2025Designing a range of yoga to beach wear, considering multi-purpose use sports and athleisure clothing for real women.
Senior Designer at Fat Face
August 31, 2020 - October 20, 2025Specialising in structured woven product, denim (men’s and women’s) and outerwear; leading teams across Jersey, knitwear and other categories; development of trims, labelling and branding; presenting to leadership.
Senior Designer at Laura Ashley
December 31, 2011 - October 20, 2025Senior Designer role focusing on woven and associated product lines.
Designer at F&F and Cherokee at Tesco
December 31, 2007 - October 20, 2025Designer across multiple ranges, contributing to seasonal woven and denim collections.
Designer at Laura Ashley
December 31, 2003 - October 20, 2025Designer in woven and related categories.
Designer (Freelance) at Annabelinda
December 31, 2002 - October 20, 2025Freelance design work for brand.
Assistant Designer at Ghost
December 31, 2002 - October 20, 2025Assistant Designer role in early career.
Design Assistant at Principles
June 30, 2001 - October 20, 2025Design Assistant for six months.
The Antique Clothing Shop at The Antique Clothing Shop, Portobello Road
December 31, 2005 - October 20, 2025Vintage clothing shop experience contributing to design and curation.
Paid Placement at Paul Smith
December 31, 2001 - October 20, 2025Paid placement experience at Paul Smith, London.
Paid Placement at Chloé
December 31, 2000 - October 20, 2025Paid placement experience at Chloé, Paris.
Freelance Design Consultant at Celtic & Co
May 1, 2024 - June 1, 2025Woven and Jersey design, print development, colour and trend.
Freelance Denim Design Consultant at ABA
January 1, 2024 - PresentDenim trend direction, fabric and design for womens, mens and childrens wear.
Freelance Design Consultant at Karen Millen
February 1, 2024 - PresentWoven categories, specialising in denim, outerwear and structured dressing.
Freelance Design Consultant at Wrap and Poetry
September 1, 2013 - August 1, 2024Structured woven areas, specialising in denim, outerwear and casual bottoms.
Freelance Design Consultant at Next
February 1, 2024 - PresentStructured woven areas, specialising in denim, PU and outerwear.
Freelance Design Consultant at Fat Face
September 1, 2023 - March 1, 2024Working on women’s structured woven areas, specialising in denim, outerwear and casual bottoms.
Creative Director at Hill and Headland
January 1, 2020 - December 31, 2023Ethical British fashion brand. Designed and made in the UK from British fabrics. Small collection twice a year, 15-30 pieces per style.
Freelance Denim Consultant at GS GLOBAL
December 1, 2021 - December 1, 2022Working with the HK & Shanghai teams, creating key ranges for customers. Sourcing fabrics and trims. Liaising with customers on their needs and producing trend packs and key designs.
Freelance Trend and Styling Consultant at B&Q Homeware and Décor
January 1, 2022 - December 31, 2023Compiling trend forecasting packs for home interiors including materials, colour, print, accessories and furniture.
Freelance Design Consultant at Oasis
November 1, 2021 - January 31, 2022Developing key trend packs, story boards and design packs. Covering denim, PU, casual woven, bottoms, dresses, skirts and outerwear.
Freelance Design Consultant at Fat Face
September 1, 2020 - March 1, 2021Working on women’s structured woven areas, specialising in denim, outerwear and casual bottoms.
Senior Designer at Fat Face
September 1, 2011 - August 31, 2020Specialising in structured woven product, denim (men’s and women’s) and outerwear. Led a team of designers and assistants; responsible for trend boards, colour palettes, graphics and print direction; development of trims, components and branding; cross-range collaboration.
Senior Designer at Laura Ashley
January 1, 2007 - December 31, 2011Senior Designer for WL brands (2007 – 2011).
Senior Designer at F&F and Cherokee at Tesco
January 1, 2003 - December 31, 2007Senior Designer across multiple ranges.
Designer at Laura Ashley
January 1, 2002 - December 31, 2003Designer in womenswear line.
Assistant Designer at GHOST
January 1, 2001 - December 31, 2002Assistant Designer role.
The Antique Clothing Shop at The Antique Clothing Shop, Portobello Road
January 1, 1999 - December 31, 2005Various roles in vintage clothing shop.
Intern at Paul Smith
January 1, 2001 - December 31, 2001Paid placement in London.
Intern at Chloe
January 1, 2000 - December 31, 2000Paid placement in Paris.
Freelance Design Consultant at Le Mieux
September 1, 2025 - PresentWomens, Mens and Teen ranges, Outerwear Denim and Sweats.
Design Consultant at MamaOwl
June 1, 2025 - PresentWoven and Jersey design, Womens, Kids and Baby.
Woven and Jersey Designer at Celtic & Co
May 1, 2024 - June 1, 2025Woven and Jersey design, Print development, Colour and Trend.
Denim Trend Direction Specialist at ABA Industries
January 1, 2024 - PresentDenim trend direction, fabric and design for Womens, Mens and Childrens wear.
Woven Categories Designer at Karen Millen
February 1, 2024 - PresentWoven categories, specialising in Denim, Outerwear and structured dressing.
Structured Woven Designer at Wrap and Poetry
September 1, 2023 - August 1, 2024Structured woven areas, specialising in Denim, Outerwear and Casual Bottoms.
Ad Hoc Structured Woven Designer at Next
February 1, 2024 - PresentStructured woven areas, specialising in Denim, PU and Outerwear.
Denim, Outerwear and Casual Bottoms Designer at Fat Face
September 1, 2023 - March 1, 2024Working on womens structured woven areas, specialising in Denim, Outerwear and Casual Bottoms.
Freelance Trend & Styling Consultant at B&Q Homeware and Décor
January 1, 2022 - December 31, 2023Compiling trend forecasting packs for home interiors including materials, colour, print, accessories, and furniture.
Freelance Design Consultant at The Real Yoga Club
September 1, 2020 - March 1, 2021Designing a range of yoga to beach wear, considering multi-purpose use sports and athleisure clothing for real women.
Designer at Annabelinda
January 1, 2002 - December 31, 2002Freelance design work.
Antique Clothing Shop Assistant at The Antique Clothing Shop, Portobello Road
January 1, 1999 - January 1, 2005General retail duties with vintage clothing focus.
Paid Placement at Paul Smith, London
January 1, 2001 - January 1, 2001Paid placement during career development.
Paid Placement at Chloe, Paris
January 1, 2000 - January 1, 2000Paid placement during career development.
Education
BA(Hons) Fashion Design Womenswear at Central Saint Martins College of Art and Design, London
January 11, 2030 - October 20, 2025BA(Hons) Fashion Design Womenswear at Central Saint Martins College of Art and Design, London
January 11, 2030 - January 5, 2026BA(Hons) Fashion Design Womenswear at Central Saint Martins College of Art and Design, London
January 11, 2030 - January 1, 2001Qualifications
BTEC National Diploma
January 11, 2030 - October 20, 2025A Levels
January 11, 2030 - October 20, 2025GCSEs
January 11, 2030 - October 20, 2025BTEC National Diploma
January 11, 2030 - January 5, 2026A Levels
January 11, 2030 - January 5, 2026GCSEs
January 11, 2030 - January 5, 2026BA(Hons) Fashion Design Womenswear
January 11, 2030 - January 5, 2026BTEC National Diploma
January 11, 2030 - January 5, 2026A Levels
January 11, 2030 - January 5, 2026GCSEs
January 11, 2030 - January 5, 2026BTEC National Diploma
January 11, 2030 - January 1, 19984 A Levels
January 11, 2030 - January 1, 199711 GCSEs
January 11, 2030 - January 1, 1995Industry Experience
Retail, Manufacturing, Professional Services, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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