Abdel Rahman Abdelkader

- Founded a market-entry venture in the mobile gaming space. - Conducted market research identifying the US as a high-potential market via quantitative and qualitative studies, customer segmentation, and PCA-based clustering. - Built a go-to-market plan using a 5Ps framework with content strategy, communications, and budget allocation. - Led financial forecasting (cash flow, break-even, ROI, scenario planning) and defined KPIs and benchmarks. - Managed a cross-functional team of 11 across UX/UI, game development, art, motion graphics, sound, and marketing; implemented Agile workflows in Trello. - Secured and allocated 140,000 EGP (€2,800) to cover expenses and executed a €73,000 strategic exit before product soft launch.

Produced and edited promotional, explainer, and testimonial videos from concept to delivery, ensuring visual consistency and brand alignment across digital channels. Developed and executed a social media video strategy, optimizing content through performance tracking, A/B testing, and a structured content calendar. Streamlined project management with Monday.com. Built strategic partnerships with athletes and sports teams, expanding audience reach and engagement.

Conducted market research, analysing market size, trends, and emerging opportunities to define target markets. Designed a mixed-method research approach, combining quantitative and qualitative methodologies for triangulated insights. Performed cluster analysis and segmentation, identifying primary and secondary customer groups. Conducted competitive analysis and SWOT confrontation, shaping data-driven strategic recommendations. Developed market entry strategies, applying short- and long-term recommendations.