Jean-Pierre Mousapour

SEO Consultant at Keyweo

Management of a portfolio of 11 brands (finance, MICE, automotive). Implementation of tailor-made SEO strategies: market research, technical audits, onsite optimizations, position tracking, multi-country reporting, and advanced link-building campaigns. Data-driven methodology and implementation of AI content strategies. Content SEO: Conducting sectoral semantic studies, semantic prioritization, supervision of content creation, integration, monitoring, and reporting.

Growth Marketer at mprez®

Content creation over 16 months: landing pages, blog, lead magnets, social ads, social media repurposing, and newsletters. Organization of video shoots (customer testimonials, case studies, tutorials). Briefing graphic designers on future visual needs for social media, newsletters, and freebies. CRM audit and strategy. Analysis of communication highlights and weaknesses. Development of a targeted email marketing strategy directed at the internal database. Maintaining database deliverability rates. Automation and lead generation. Implementation of automated scenarios to collect qualified external email addresses. Launching prospecting campaigns (cold emailing) with a nurturing approach to generate opportunities and guide prospects toward appointments with the sales team. 150K € of sales opportunities generated.