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I'm a passionate and creative copywriter with a background in marketing and digital communication. I bring a strong sense of brand tone, a love for storytelling, and a sharp eye for detail—whether writing campaign headlines, long-form content, or social media posts. I also bring knowledge from the world of AI. With experience across startups, lifestyle brands, and fashion, I blend strategic thinking with a hands-on, creative mindset. Having lived in the UK and Australia, I approach communication with a global perspective and cultural awareness. I'm based in Esbjerg with my family and open to new freelance or in-house content opportunities.…I'm a passionate and creative copywriter with a background in marketing and digital communication. I bring a strong sense of brand tone, a love for storytelling, and a sharp eye for detail—whether writing campaign headlines, long-form content, or social media posts. I also bring knowledge from the world of AI. With experience across startups, lifestyle brands, and fashion, I blend strategic thinking with a hands-on, creative mindset. Having lived in the UK and Australia, I approach communication with a global perspective and cultural awareness. I'm based in Esbjerg with my family and open to new freelance or in-house content opportunities.

Sabina Justesen V

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I'm a passionate and creative copywriter with a background in marketing and digital communication. I bring a strong sense of brand tone, a love for storytelling, and a sharp eye for detail—whether writing campaign headlines, long-form content, or social media posts. I also bring knowledge from the world of AI. With experience across startups, lifestyle brands, and fashion, I blend strategic thinking with a hands-on, creative mindset. Having lived in the UK and Australia, I approach communication with a global perspective and cultural awareness. I'm based in Esbjerg with my family and open to new freelance or in-house content opportunities.…I'm a passionate and creative copywriter with a background in marketing and digital communication. I bring a strong sense of brand tone, a love for storytelling, and a sharp eye for detail—whether writing campaign headlines, long-form content, or social media posts. I also bring knowledge from the world of AI. With experience across startups, lifestyle brands, and fashion, I blend strategic thinking with a hands-on, creative mindset. Having lived in the UK and Australia, I approach communication with a global perspective and cultural awareness. I'm based in Esbjerg with my family and open to new freelance or in-house content opportunities.

Available to hire

I’m a passionate and creative copywriter with a background in marketing and digital communication. I bring a strong sense of brand tone, a love for storytelling, and a sharp eye for detail—whether writing campaign headlines, long-form content, or social media posts. I also bring knowledge from the world of AI.

With experience across startups, lifestyle brands, and fashion, I blend strategic thinking with a hands-on, creative mindset. Having lived in the UK and Australia, I approach communication with a global perspective and cultural awareness. I’m based in Esbjerg with my family and open to new freelance or in-house content opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Danish

Fluent

English

Fluent

Norwegian

Intermediate

Work Experience

Freelance Copywriter & Content Consultant at Self-employed / Freelance

January 1, 2025 - Present

Recently resumed freelance work with a continued focus on Rigtigmad.dk. Open to taking on 1–2 new clients in need of translation, copywriting, compelling brand storytelling, content strategy, or digital communication.

Freelance Copywriter & Content Creator at Rigtigmad.dk

December 31, 2024 - October 21, 2025

Delivered editorial content, campaign texts, and brand messaging with a consistent tone of voice. Collaborated with internal teams to support storytelling across digital platforms.

Marketing Communications Manager at Rigtigmad.dk

December 31, 2021 - October 21, 2025

Developed the brand’s voice and content direction across web, social, and email platforms. Created engaging, on-brand copy for newsletters, website, SoMe, and campaigns. Increased Instagram following from 0 to nearly 20,000 through consistent storytelling and visual content. Led email marketing using Mailchimp and ActiveCampaign; focused on conversion-driven messaging. Developed SEO content strategy in collaboration with an agency. Produced press releases and PR angles to elevate media coverage.

Sales & Project Manager at CIFF / Copenhagen International Fashion Fair

December 31, 2018 - October 21, 2025

Collaborated with leading fashion brands to develop creative campaign concepts and brand experiences. Oversaw project communication, event narratives, and brand presentation materials.

Account Manager at CIFF / Copenhagen International Fashion Fair

December 31, 2015 - October 21, 2025

Created targeted messaging strategies to attract and retain fashion clients. Contributed to newsletters, digital campaigns, and strategic communications.

Sales & Project Coordinator at CIFF / Copenhagen International Fashion Fair

December 31, 2012 - October 21, 2025

Developed CIFF’s early social media tone of voice and content calendar. Wrote marketing materials and handled brand communication.

Freelance Consultant at Pocket Offer (Mobile Platform)

December 31, 2013 - October 21, 2025

Advised on user journey messaging and app content structure. Assisted with branding and communication strategy.

Project Assistant at Wunderman A/S

December 31, 2012 - October 21, 2025

Supported project teams with content research, presentations, and internal comms for clients including Ford, Nokia, and SAS.