Versatile and intuitive designer with deep expertise across all aspects of print and digital content creation. Known for fast, effective problem-solving and an unwavering work ethic, I deliver high-quality outcomes under pressure. I adapt quickly to diverse brands and working styles, combining common sense, ingenuity, and respect for corporate identity. By learning each business’s culture and personality—and rigorously upholding its brand guidelines—I ensure every piece of work feels authentic and aligned. Two distinct roles shaped my early career: Copy Assistant in an advertising agency and Graphic Designer/Copywriter in a publishing house, each contributing to a rich foundation of experience. The agency instilled a sharp eye for quality control and concept development; the in-house role honed my efficiency and task management skills. When the magazine I worked for closed due to the shift from print to online recruitment, I was the only team member retained to fulfil long-standing contracts with clients including Hertfordshire County Council, Barclays Bank, and G4S. I also led the marketing collateral for regional recruitment events as the business evolved. Since then, I’ve built a freelance career based entirely on reputation—trusted by clients for my reliability, speed, and creative insight.

Helen Dale

Versatile and intuitive designer with deep expertise across all aspects of print and digital content creation. Known for fast, effective problem-solving and an unwavering work ethic, I deliver high-quality outcomes under pressure. I adapt quickly to diverse brands and working styles, combining common sense, ingenuity, and respect for corporate identity. By learning each business’s culture and personality—and rigorously upholding its brand guidelines—I ensure every piece of work feels authentic and aligned. Two distinct roles shaped my early career: Copy Assistant in an advertising agency and Graphic Designer/Copywriter in a publishing house, each contributing to a rich foundation of experience. The agency instilled a sharp eye for quality control and concept development; the in-house role honed my efficiency and task management skills. When the magazine I worked for closed due to the shift from print to online recruitment, I was the only team member retained to fulfil long-standing contracts with clients including Hertfordshire County Council, Barclays Bank, and G4S. I also led the marketing collateral for regional recruitment events as the business evolved. Since then, I’ve built a freelance career based entirely on reputation—trusted by clients for my reliability, speed, and creative insight.

Available to hire

Versatile and intuitive designer with deep expertise across all aspects of print and digital content creation. Known for fast, effective problem-solving and an unwavering work ethic, I deliver high-quality outcomes under pressure. I adapt quickly to diverse brands and working styles, combining common sense, ingenuity, and respect for corporate identity. By learning each business’s culture and personality—and rigorously upholding its brand guidelines—I ensure every piece of work feels authentic and aligned.

Two distinct roles shaped my early career: Copy Assistant in an advertising agency and Graphic Designer/Copywriter in a publishing house, each contributing to a rich foundation of experience. The agency instilled a sharp eye for quality control and concept development; the in-house role honed my efficiency and task management skills. When the magazine I worked for closed due to the shift from print to online recruitment, I was the only team member retained to fulfil long-standing contracts with clients including Hertfordshire County Council, Barclays Bank, and G4S. I also led the marketing collateral for regional recruitment events as the business evolved. Since then, I’ve built a freelance career based entirely on reputation—trusted by clients for my reliability, speed, and creative insight.

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Language

English
Fluent

Work Experience

Freelance Creative Artworker at Self-employed / Freelance
January 1, 2008 - Present
Provide creative artwork for print and digital collateral, including corporate documents, brochures, website content, exhibition signage, banners, PowerPoint presentations, and social media assets for a diverse client base.
Visiting Photoshop Tutor at Sutton College
January 1, 2007 - Present
Delivered Photoshop instruction to adult learners on a half-term basis.
Jnr Copywriter to Studio Manager at Jobs & Training Weekly, Recruiting Now Magazine and Bespoke Publications
January 1, 2008 - October 21, 2025
Progressed from junior copywriter to studio manager, contributing to weekly recruitment magazine and bespoke publications; involved in concept development, layout, and production.
Copy Assistant at Bullet Advertising
December 31, 2003 - October 21, 2025
Assisted copywriting and production; supported advertising agency operations.

Education

Media & Communications BA Hons (Public Relations) degree at UCE
January 1, 2000 - January 1, 2003
Certificate in Education at University of Worcester
January 1, 2004 - January 1, 2006
Visiting Tutor A Level Graphic Design and Desktop Publishing for adult learners at Josiah Mason College
January 1, 2004 - January 1, 2006
Cambridge IT at Josiah Mason College
January 1, 2004 - October 21, 2025
Visiting Photoshop Tutor at Sutton College
January 1, 2007 - October 21, 2025

Qualifications

A levels in English, Art, and Communications
January 1, 2000 - January 1, 2000

Industry Experience

Education, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet