I am a strategic, hands-on marketing professional with a track record of planning and executing programs that elevate brands, generate demand, and accelerate growth. I lead full-funnel marketing across ABM, SEO, digital, paid media, email and events, aligned with sales, product and company goals. I enjoy turning data and insights into clear narratives and campaigns, and I create compelling content to support multi-channel initiatives. Over more than a decade, I’ve delivered in B2B, SaaS, professional services and healthcare, managing partnerships, events and campaigns, and building demand generation engines that nurture opportunities from first touch to close. I thrive in collaborative environments and take pride in mentoring teams and driving measurable outcomes.

Deborah Jepson

I am a strategic, hands-on marketing professional with a track record of planning and executing programs that elevate brands, generate demand, and accelerate growth. I lead full-funnel marketing across ABM, SEO, digital, paid media, email and events, aligned with sales, product and company goals. I enjoy turning data and insights into clear narratives and campaigns, and I create compelling content to support multi-channel initiatives. Over more than a decade, I’ve delivered in B2B, SaaS, professional services and healthcare, managing partnerships, events and campaigns, and building demand generation engines that nurture opportunities from first touch to close. I thrive in collaborative environments and take pride in mentoring teams and driving measurable outcomes.

Available to hire

I am a strategic, hands-on marketing professional with a track record of planning and executing programs that elevate brands, generate demand, and accelerate growth. I lead full-funnel marketing across ABM, SEO, digital, paid media, email and events, aligned with sales, product and company goals. I enjoy turning data and insights into clear narratives and campaigns, and I create compelling content to support multi-channel initiatives.

Over more than a decade, I’ve delivered in B2B, SaaS, professional services and healthcare, managing partnerships, events and campaigns, and building demand generation engines that nurture opportunities from first touch to close. I thrive in collaborative environments and take pride in mentoring teams and driving measurable outcomes.

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Language

French
Fluent

Work Experience

Marketing Consultant at Dcjdesigns
November 1, 2010 - Present
Currently self-employed as a Marketing Consultant, I support B2B companies in developing marketing strategies to drive growth. I lead proposition workshops, GTM strategies and brand positioning, develop messaging frameworks and content planning, and collaborate with SLT and stakeholders to build multi-channel campaigns. I manage social media activity and improve organic presence to increase brand awareness and support the sales pipeline. I plan, write and optimise messages and assets including web copy, blogs, emails, case studies, datasheets and white papers, anchored by SEO insights. I also manage partner relationships, national and international events, trade shows and webinars to boost awareness, engagement and conversions.
Marketing Lead – Information Management Consulting Services at Metataxis
December 1, 2022 - Present
Design and deliver integrated marketing campaigns, manage social media, create thought leadership assets, position Metataxis as a leading information management provider, secure speaker slots and networking opportunities, and overhauling the website to be modern and SEO-friendly. Ensure all marketing is on-brand and on-message, track performance across KPIs, and work with senior leadership to prioritise opportunities that drive growth.
Head of Marketing at AspiraCloud
August 1, 2025 - October 21, 2025
Led marketing strategy and execution for a fast-growing Microsoft Cloud Services provider, building brand awareness and driving new opportunities through multi-channel campaigns, success stories, blogs and landing pages, SEO & website optimization, partner leverage, social media, live events and ABM programs to position the business in Education, Not-for-Profit and Legal sectors.
Head of Marketing at ProvisionPoint
July 1, 2021 - October 21, 2025
Supported a SaaS business with content, digital marketing and social media to boost visibility and growth. Implemented a customer reference programme, SEO and a webinar series, produced newsletters and blogs, and maintained organic presence in search results.
Marketing Consultant at Spire Healthcare Thames Valley Hospital
March 1, 2019 - October 21, 2025
Implemented a digital marketing approach to boost brand awareness and lead generation for private healthcare, including social media activity and securing local press coverage to reach target audiences.
Account Director at Tweak Marketing
July 1, 2021 - October 21, 2025
Managed strategic marketing projects for multiple clients, including campaigns and web content for Experian across 12 countries, event management and media presence for a Microsoft MSP, and development of nurturing programmes and collateral.
Marketing Manager – Reservation Solutions at Anite Travel Ltd
October 1, 2010 - October 21, 2025
Developed integrated lead generation campaigns for reservation solutions and managed services; raised brand awareness through press and events; managed agencies to deliver identity and collateral; led CRM adoption and management.
Senior Account Manager at Write Image
January 1, 2001 - October 21, 2025
Managed a portfolio of IT accounts, led a team, expanded marketing activities, and contributed to Microsoft success story initiatives and regional expansion across EMEA.
Marketing Communications Manager at Logica
June 1, 2000 - October 21, 2025
Set up the marketing department for a newly acquired Systems and Networks division in France; launched a corporate identity and implemented group-wide marketing communications.
Marketing Assistant at Union International des Chemins de Fer
March 1, 1998 - October 21, 2025
Managed press activity, edited and published the member magazine, organized promotional events, and contributed to the development of the internet website; became fluent in French.

Education

BA (Hons) International Marketing Management at Bournemouth University
January 1, 1991 - January 1, 1995
DUT at Institut Universitaire de Technologie
January 1, 1992 - January 1, 1993

Qualifications

BA (Hons) International Marketing Management
January 1, 1991 - January 1, 1995
DUT
January 1, 1992 - January 1, 1993

Industry Experience

Professional Services, Software & Internet, Healthcare, Education, Media & Entertainment, Travel & Hospitality