Available to hire
I am a results-driven marketing professional with over a decade of experience delivering end-to-end email marketing, marketing automation, CRM-driven campaigns, and multi-channel engagement. I specialize in optimizing deliverability, lead generation, and analytics to drive measurable business growth. I thrive in cross-functional settings and enjoy turning data insights into actionable marketing strategies that resonate across global markets.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Email Marketing Manager at Experience.com (BuyersRoad India)
October 1, 2025 - October 21, 2025Developed targeted lead nurturing email campaigns, improved engagement and conversions; implemented BIMI; improved deliverability by configuring SPF, DKIM, and DMARC for primary/secondary domains; maintained deliverability using MXToolbox, Google Postmaster, SNDS, JMRP & Sendgrid; warmed up new secondary domains; improved data quality by validating emails (55% invalid); created onboarding welcome and abandoned cart templates increasing monthly leads by 25%; boosted open rates from 23% to 35% and click rates from 1% to 5%; ensured CAN-SPAM compliance and timely unsubscribe handling; collaborated with cross-functional teams; managed Pardot and HubSpot for lead management.
CRM Marketing Manager at Technementals Innovation India Private Limited
April 1, 2024 - October 21, 2025Developed and executed multichannel communications (email and SMS); optimized nurturing cycles to boost engagement; created personalized, data-driven CRM strategies to enhance user journeys and conversions; collaborated with international offices to align initiatives with business goals; analyzed KPIs and recommended strategy adjustments.
Manager - Marketing at Preludesys India Private Limited
October 1, 2023 - October 21, 2025Coordinated and monitored marketing campaigns across North America and the Middle East; managed campaign activities for five BUs (KPO, Data Analytics, Enterprise Integration, Salesforce, Microsoft Dynamics); optimized ABM campaigns through testing, lifecycle management, personalization and dynamic content; built and maintained marketing automation workflows and lead scoring models; produced executive-level dashboards and reports.
Senior Campaign Executive at RELX India Private Limited (Reed Elsevier)
October 1, 2022 - October 21, 2025Deployed 8000+ campaigns including A/B tests, complex dynamic campaigns, multi-step workflows, and automated campaigns; collaborated with global teams (Netherlands, UK, US) to execute campaigns; managed assets and the execution calendar; generated leads for webinars and events; reported campaign results via Tableau at multiple levels.
Digital Marketing Specialist at DigimarkWorks
November 1, 2015 - October 21, 2025Led digital marketing activities for company and clients, including SEM and Google AdWords; managed email and SMS campaigns using Mailchimp, HubSpot, and ActiveCampaign; tracked and reported performance; delivered training to corporates and students.
Email Client Servicing Executive at IPMG Digital Pvt Ltd (Now Ovato, Australia)
April 1, 2015 - October 21, 2025Managed omni-channel marketing activities using Traction Digital & TractionNext; implemented delivery authentication protocols and delivered recommendations to improve deliverability; created and managed email and SMS campaigns for clients such as Foxtel, Unilever, Shell, 3M, LG, and L’Oreal; generated account health reports and actionable insights.
Digital Marketing Executive at RDS Marketing Services
January 1, 2013 - October 21, 2025Researched prospective clients, captured and followed up on leads using ZohoCRM; sent and tracked bulk emails and SMS campaigns.
Support Engineer at Cybernet Slash Support
November 1, 2009 - October 21, 2025Provided email support for VOIP queries from US, UK, and Canada; researched and resolved customer queries using internal and external knowledge bases.
Trainee Processor at Lister Technologies
March 1, 2007 - October 21, 2025Entered and categorized data to prevent spam emails; sent sales emails and conducted weekly/monthly status updates.
Education
MBA Marketing (Second Class) at Madras University, Chennai
January 11, 2030 - October 21, 2025B.Sc Mathematics (First Class) at Guru Nanak College, Chennai
January 11, 2030 - October 21, 2025Qualifications
Google Analytics Certification
January 11, 2030 - October 21, 2025Hubspot Email Marketing Certification
January 11, 2030 - October 21, 2025Hubspot Inbound Marketing Certification
January 11, 2030 - October 21, 2025Hubspot Marketing Hub Software Certification
January 11, 2030 - October 21, 2025Validity – Fundamentals of Email Deliverability Certification
January 11, 2030 - October 21, 2025Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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