Polina Gerelchuk

Created videos and animations, and managed and supported the development of this account:

https://www.instagram.com/humanrightswatch/

- Maintaining and growing the presence in social media on Facebook , Instagram, Twitter, YouTube, VK and Telegram;
- Coordinating and host Twitter Spaces;
- Monitoring and distributing data reports on social media performance;
- Assisting with influencer and paid growth strategies to increase HRW’s audience;
- Pitching HRW stories to other successful Russian language social media accounts;
- Requesting translations for material outside of Russia and look for trends to see what resonates;
- Helping vet translations and improve the translation pipeline;
- Generating text, graphics, video, and other assets for social media, either directly or by working with the Digital Division’s graphic designer or contractors;
- Drafting and translating material specifically for social media that might appeal to a Russian-speaking audience, working with HRW’s Multimedia Division to translate photo essay captions and video subtitles in a timely manner, publishing to the HRW website, and sharing engaging content on HRW social media channels;
- Curating a dynamic Russian-language homepage and posting new articles to the site when necessary;
- Researching alternative platforms to explore possible new pathways to Russian-speaking audiences; 
- Assisting with advocacy tasks- Maintaining and growing the Russian language presence in social media on Facebook , Instagram, Twitter, YouTube, VK and Telegram; 
- Coordinating and host Twitter Spaces; - Monitoring and distributing data reports on social media performance; 
- Assisting with influencer and paid growth strategies to increase HRW’s audience; - Pitching HRW stories to other successful Russian language social media accounts; 

• Requesting translations for material outside of Russia and look for trends to see what resonates; - Helping vet translations and improve the translation pipeline;
• Generating text, graphics, video, and other assets for social media, either directly or by working with the Digital Division’s graphic designer or contractors;
• Drafting and translating material specifically for social media that might appeal to a Russian-speaking audience, working with HRW’s Multimedia Division to translate photo essay captions and video subtitles in a timely manner, publishing to the HRW website, and sharing engaging content on HRW social media channels; - Curating a dynamic Russian-language homepage and posting new articles to the site when necessary; - Researching alternative platforms to explore possible new pathways to Russian-speaking audiences; - Assisting with advocacy tasks