I am a British-Brazilian content localisation and community manager fluent in English, Portuguese and Spanish. I bring a diplomatic mindset to lead and negotiate with diverse groups across geographies and cultures, thriving under pressure and with resilient, emotionally intelligent approach. With more than 20 years across Pharmaceuticals & Health, Sports, Culture, Music & Entertainment, Fashion & Beauty, SAS and Tourism, I help brands grow authentic communities and localise content for global audiences. I’m flexible to work remotely, travel, or relocate as needed to deliver engaging experiences across EMEA and beyond.…

Elemar de Souza Cruz

I am a British-Brazilian content localisation and community manager fluent in English, Portuguese and Spanish. I bring a diplomatic mindset to lead and negotiate with diverse groups across geographies and cultures, thriving under pressure and with resilient, emotionally intelligent approach. With more than 20 years across Pharmaceuticals & Health, Sports, Culture, Music & Entertainment, Fashion & Beauty, SAS and Tourism, I help brands grow authentic communities and localise content for global audiences. I’m flexible to work remotely, travel, or relocate as needed to deliver engaging experiences across EMEA and beyond.…

Available to hire

I am a British-Brazilian content localisation and community manager fluent in English, Portuguese and Spanish. I bring a diplomatic mindset to lead and negotiate with diverse groups across geographies and cultures, thriving under pressure and with resilient, emotionally intelligent approach.

With more than 20 years across Pharmaceuticals & Health, Sports, Culture, Music & Entertainment, Fashion & Beauty, SAS and Tourism, I help brands grow authentic communities and localise content for global audiences. I’m flexible to work remotely, travel, or relocate as needed to deliver engaging experiences across EMEA and beyond.

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Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
Italian
Beginner
French
Beginner

Work Experience

Social Media Community Manager at Green Park Digital
January 1, 2025 - Present
Monitoring and Moderating Social Media in Portuguese and Spanish (EMEA). Pharmaceutical Vigilance Report management. FAQ development implementation. Staying updated on industry trends and best practices to continually enhance community engagement strategies.
Community Manager & Content Transcreator at Opella Western Europe (Sanofi)
April 1, 2025 - Present
Campaign ideation and content formatting (static, video, animation); translation/transcreation and localisation for Brazil and LATAM; researching local cultural calendar; social media community management.
Content Transcreator / Community Manager at 1000heads (UK) / UK, LATAM & Brazil
April 1, 2018 - Present
Concept ideation and formatting of content (static, video, animation) for Social Media platforms, ensuring it is relevant, engaging and aligned with the brand voice. Translation/transcreation and localisation of assets for Brazil and LATAM markets. Researching local cultural calendar relevant dates. Social Media Community Management.
Social Media Community Manager at Novo Nordisk UK and Brazil
August 1, 2023 - Present
Monitoring and Moderating Social Media digital communities, replying to comments and enquiries in native Brazilian Portuguese. Campaign results evaluation & reports. Community Management Training.
Content Localisation Manager at Discovery Education
September 1, 2024 - October 21, 2025
Brazilian Portuguese and British English content localisation. Platform & assets QA checks. Deliverables met on time and within budget. Glossaries, style guides, curriculum alignment. Vendor management. Language expert recommendations.
Marketing Data Analyst at Black Swan Data
February 1, 2023 - October 21, 2025
Reviewing brand lists, social data relevance, taxonomy/localisation for social listening, data scraping and processing, and evaluating brand/product relevance for local markets.
Social Media Community Manager at Mia & Ben Organic
September 1, 2021 - October 21, 2025
Community Management (Facebook, Instagram, TikTok); outreach & tracking; weekly trends & insights reports for local pages.
Interpreter, Translator, Researcher, Content Writer for Portuguese markets at TTG GLOBAL / OC&C Market Research / Crystal Clear Translation / On-Call / Silent Sounds / HOPE
October 1, 2018 - Present
Content writing and localisation for Brazilian Portuguese; translation of marketing materials, websites and catalogs; interpreting; AR/VR translation for production; conference liaison as translator.
Associate Consultant - Online Communities at CSpace
October 1, 2019 - October 21, 2025
Moderating communities, designing research activities, qualitative analysis, deriving recommendations, client-facing documents and insights.
Content & Social Media Community Manager at AirHelp Ltd.
March 1, 2020 - October 21, 2025
Implementing campaigns, localising content, moderating blogs, weekly analytics, influencer campaigns, and SEO keyword research.
Telesales Manager at Euromoney Conferences
September 1, 2018 - October 21, 2025
Researching and nurturing Latin American companies for upcoming conference; translating communications; prospecting data; key client management.
International Business Developer Manager at Exporta Textil Brazil
July 1, 2019 - October 21, 2025
International business development; franchise expansion; trade shows planning and participation; key account management; product research and export/import logistics.
Marketing Communications Manager at Sit-Stand.Com and ActiveWorking.com
March 1, 2018 - October 21, 2025
External communications; CRM lifecycle; project management for UK and international sales expansion; SEO and content translation to Spanish/Portuguese.
Marketing Operations Manager at UENI Ltd.
October 1, 2017 - October 21, 2025
Lead Spanish/Portuguese operations and marketing teams; multi-language campaigns; live ops; partner HR management; multi-language campaigns.
LATAM Marketing Business Developer Manager at Latam Business School
July 1, 2017 - October 21, 2025
Developing the Brazilian market; project management for global residential program; partnerships with agencies; SEM content and events.
International Marketing and Exports Manager at Hope Lingerie Ltd.
June 1, 2016 - October 21, 2025
Global brand expansion strategy; trademark registration in 20+ countries; POS material development; exports management.
Media & Communications Director at Sherlock Communications
December 1, 2015 - October 21, 2025
Crisis management; content marketing and brand communications; corporate video; social media and digital marketing; events and PR.
International Product Marketing Manager at Highstil Group Ltd.
December 1, 2015 - October 21, 2025
Product development for international markets; trade events; digital marketing; managing a European sales network; packaging and brand alignment.
Partner-Director of Marketing and Operations at Pearce Trading & Services Ltd.
April 1, 2012 - October 21, 2025
International strategy for multiple product lines; trademark management; B2B/B2C channels; e-commerce; PR; sales teams across Europe and Americas.
PR/Journalist/Producer/Researcher/ Presenter at Self-employed (Elemar Souza Cruz)
January 1, 2010 - October 21, 2025
TV/press production for cultural and sports events; interview research; translation; press releases; live product presentations; press conferences.
Social Media Community Manager at Green Park Digital
January 1, 2025 - Present
Monitoring and moderating social media in Portuguese and Spanish (EMEA); Pharmaceutical Vigilance Report management; FAQ development and implementation; staying updated on industry trends to continually enhance community engagement strategies.
Content Transcreator at 1000heads
April 1, 2018 - Present
Concept ideation and formatting of content (static, video, animation) for Social Media platforms; translation/transcreation and localisation of assets for Brazil and other LatAm markets. Researching local (Brazil & LatAm) cultural calendar relevant dates for assets development. Social Media Community Management. Projects/Campaigns: Meta Workplace LATAM expansion project; Gordon Gin (EU) - SAP (LAC).
Social Media Community Manager at Novo Nordisk UK and Brazil
August 1, 2023 - Present
Monitoring and Moderating Social Media digital communities, replying to comments and enquiries in native Brazilian Portuguese. Campaign Results Evaluation & Reports. Community Management Training. Projects: GHD Awareness Campaign 2023 & 2024; Access Explainer Campaign 2024.
Content Localisation Manager at Discovery Education
September 30, 2024 - October 22, 2025
Brazilian Portuguese and British English content localisation management. Platform & Assets Quality Assurance checks. Ensuring deliverables are met on time and within budget. Use of reference style guides to ensure translation quality and key terms. Language expert providing recommendations for Brazilian Portuguese & UK English. Proofreading and editing Brazilian Portuguese & UK English content resources. Supporting the integration of the localisation of Discovery Education’s products. Content Licensing Ops management. Creating and managing glossaries, style guides, curriculum alignment. Establishing processes and sourcing Vendors. Managing language-related video projects (voice overs, subtitling, proofreading and production).
Marketing Data Analyst at Black Swan Data
February 28, 2023 - October 22, 2025
Review Lists of Brands & Products captured from retail websites; Taxonomization and Localisation for Social Media Listening; Data Analysis: scraping, extraction, processing, rationalisation; Reviewing Brands & Products relevance for local market.
Social Media Community Manager at Mia & Ben Organic
September 30, 2021 - October 22, 2025
Community Management: Facebook, Instagram and TikTok; Outreach & Tracking across platforms; Trends & analytics / insights weekly reports for local pages.
Interpreter, Translator, Researcher, Content Writer for Portuguese markets at TTG GLOBAL (USA-UK) / OC&C Market Research / Crystal Clear Translation / On-Call / Silent Sounds / HOPE
October 1, 2018 - Present
Freelance content writing and Localisation for Brazilian Portuguese market; translation of marketing materials, websites, social media and catalogues; interpreting; voice over and transcription; conferencing and events translation; healthcare language services.
Associate Consultant - Online Communities at CSpace
October 31, 2019 - October 22, 2025
Moderating communities; designing research activities (ideation, surveys, blogs, live online workshops); qualitative analysis; client-facing documents and recommendations.
Content & Social Media Community Manager at AirHelp Ltd
March 31, 2020 - October 22, 2025
Implementing social media and communication campaigns; localising content; moderating blogs and digital communities; weekly analytics for FB/IG/Twitter; influencer campaigns research; SEO keyword research.
Telesales Manager at Euromoney Conferences
September 30, 2018 - October 22, 2025
Researching and nurturing Latin American Companies for an upcoming conference; translating communications to Spanish and Portuguese; prospecting and key client management.
International Business Developer Manager at Exporta Textil Brasil
July 31, 2019 - October 22, 2025
International business development; KPI targets; worldwide expansion; franchise opportunities; trade shows; key accounts; product research and adaptation for international markets; trademark and logistics management.
Marketing Communications Manager at Sit-Stand.Com
March 31, 2018 - October 22, 2025
Managing external communication development; CRM; project management for sales expansion; international marketing; localization of website into Spanish and Portuguese; SEO monitoring.
Marketing Operations Manager (Portugal & Spain) at UENI Ltd.
October 31, 2017 - October 22, 2025
Lead operations for Spain and Portugal; training Portuguese/Spanish speaking contractors; multi-language live ops and marketing campaigns; corporate partnerships.
LATAM Marketing Business Developer Manager at Latam Business School
July 31, 2017 - October 22, 2025
Developing Brazilian market; content creation for marketing; SEM; partnerships with ANITEC and ABERJE; global residential program development.
Marketing Business Developer Manager at Beauty Plaza Shopping
September 30, 2016 - October 22, 2025
Strategy for positioning Beauty Plaza as a destination mall; liaising with international brands; event calendar and SEO/content development for the site.
International Marketing and Exports Manager at Hope Lingerie Ltd.
June 30, 2016 - October 22, 2025
Strategy to expand HOPE brand internationally; trademark registrations across 20+ countries; export channel development; POS material for international markets.
Media & Communications Director at Sherlock Communications
December 31, 2015 - October 22, 2025
Strategic media planning; crisis management; content marketing and brand communications; corporate video production; international PR with high-profile coverage.
International Product Marketing Manager at Highstil Group Ltd.
December 31, 2015 - October 22, 2025
Product research and development for international markets; events and conferences; packaging design; managing 40 European sales agents; international POS materials and travel logistics.
Partner-Director of Marketing and Operations at Pearce Trading & Services Ltd.
April 30, 2012 - October 22, 2025
International strategy for product lines (jewellery, lingerie, beachwear, porcelain tiles, apparel); sourcing, trademark management; B2B/B2C channels; trade shows; TV presence (QVC UK).
PR/ Journalist/ Producer/ Researcher/ Presenter at Self-employed / Freelance
January 1, 2010 - October 22, 2025
Television production and press management across Brazil and Europe; Rock in Rio, Magnum Photos, ATP Brasil Open, FIVB Beach Volleyball World Championships; translation, interviewing, event coordination and media relations.

Education

Online Executive Program (post-graduation course) in Marketing & Consumer Value at Columbia University in the City of New York
January 1, 2017 - October 21, 2025
Strategic Leadership & Talent Development for Business Success (post-graduation course) at Kingston University
January 1, 2016 - October 21, 2025
Post-graduation in Digital Media and Communications at UFSC, Florianópolis, Brazil
January 1, 2001 - October 21, 2025
Postgraduate course, Sports Marketing Management at Trevisan Business School (São Paulo, Brazil)
January 11, 2030 - October 21, 2025
BA in Social Communications with specialization in Journalism and PR at Universidade Metodista de São Paulo, Brazil
January 11, 2030 - October 21, 2025
Online Executive Program at Columbia University in the City of New York
January 1, 2017 - January 1, 2017
Strategic Leadership & Talent Development for Business Success (Postgraduate course) at Kingston University
January 1, 2016 - January 1, 2016
Postgraduate in Digital Media and Communications at UFSC, Florianópolis, Brazil
January 1, 2001 - January 1, 2001
Postgraduate course, Sports Marketing Management at Trevisan Business School, São Paulo, Brazil
January 11, 2030 - October 22, 2025
BA in Social Communications with specialisation in Journalism and PR at Universidade Metodista de São Paulo, Brazil
January 11, 2030 - October 22, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Media & Entertainment, Education, Professional Services, Travel & Hospitality, Retail, Consumer Goods

Skills

Experience Level