Available to hire
I’m Elemar de Souza Cruz, a British-Brazilian Content Localisation & Community Manager with fluent English, Portuguese and Spanish. I’ve spent more than 20 years delivering localisation, community-building and content strategy across Pharmaceutical & Health, Sports, Culture, Music & Entertainment, Fashion & Beauty, SaaS and Tourism. I’ve built a track record of leading diverse teams and campaigns across geographies with a diplomatic, resilient approach to collaboration.
I work well with teams across geographies and cultures, bringing diplomatic leadership, resilience and emotional intelligence to thrive under pressure. I’m flexible to work remotely, travel and relocate as needed to support global campaigns and communities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
Italian
Beginner
French
Beginner
Work Experience
Social Media Community Manager at Green Park Digital
January 1, 2025 - PresentMonitoring and Moderating Social Media in Portuguese and Spanish (EMEA). Pharmaceutical Vigilance Report management. FAQ development implementation. Staying updated on industry trends and best practices to continually enhance community engagement strategies.
Community Manager & Content Transcreator at Opella Western Europe (Sanofi)
April 1, 2025 - PresentCampaign ideation and content formatting (static, video, animation); translation/transcreation and localisation for Brazil and LATAM; researching local cultural calendar; social media community management.
Content Transcreator / Community Manager at 1000heads (UK) / UK, LATAM & Brazil
April 1, 2018 - PresentConcept ideation and formatting of content (static, video, animation) for Social Media platforms, ensuring it is relevant, engaging and aligned with the brand voice. Translation/transcreation and localisation of assets for Brazil and LATAM markets. Researching local cultural calendar relevant dates. Social Media Community Management.
Social Media Community Manager at Novo Nordisk UK and Brazil
August 1, 2023 - PresentMonitoring and Moderating Social Media digital communities, replying to comments and enquiries in native Brazilian Portuguese. Campaign results evaluation & reports. Community Management Training.
Content Localisation Manager at Discovery Education
September 1, 2024 - October 21, 2025Brazilian Portuguese and British English content localisation. Platform & assets QA checks. Deliverables met on time and within budget. Glossaries, style guides, curriculum alignment. Vendor management. Language expert recommendations.
Marketing Data Analyst at Black Swan Data
February 1, 2023 - October 21, 2025Reviewing brand lists, social data relevance, taxonomy/localisation for social listening, data scraping and processing, and evaluating brand/product relevance for local markets.
Social Media Community Manager at Mia & Ben Organic
September 1, 2021 - October 21, 2025Community Management (Facebook, Instagram, TikTok); outreach & tracking; weekly trends & insights reports for local pages.
Interpreter, Translator, Researcher, Content Writer for Portuguese markets at TTG GLOBAL / OC&C Market Research / Crystal Clear Translation / On-Call / Silent Sounds / HOPE
October 1, 2018 - PresentContent writing and localisation for Brazilian Portuguese; translation of marketing materials, websites and catalogs; interpreting; AR/VR translation for production; conference liaison as translator.
Associate Consultant - Online Communities at CSpace
October 1, 2019 - October 21, 2025Moderating communities, designing research activities, qualitative analysis, deriving recommendations, client-facing documents and insights.
Content & Social Media Community Manager at AirHelp Ltd.
March 1, 2020 - October 21, 2025Implementing campaigns, localising content, moderating blogs, weekly analytics, influencer campaigns, and SEO keyword research.
Telesales Manager at Euromoney Conferences
September 1, 2018 - October 21, 2025Researching and nurturing Latin American companies for upcoming conference; translating communications; prospecting data; key client management.
International Business Developer Manager at Exporta Textil Brazil
July 1, 2019 - October 21, 2025International business development; franchise expansion; trade shows planning and participation; key account management; product research and export/import logistics.
Marketing Communications Manager at Sit-Stand.Com and ActiveWorking.com
March 1, 2018 - October 21, 2025External communications; CRM lifecycle; project management for UK and international sales expansion; SEO and content translation to Spanish/Portuguese.
Marketing Operations Manager at UENI Ltd.
October 1, 2017 - October 21, 2025Lead Spanish/Portuguese operations and marketing teams; multi-language campaigns; live ops; partner HR management; multi-language campaigns.
LATAM Marketing Business Developer Manager at Latam Business School
July 1, 2017 - October 21, 2025Developing the Brazilian market; project management for global residential program; partnerships with agencies; SEM content and events.
International Marketing and Exports Manager at Hope Lingerie Ltd.
June 1, 2016 - October 21, 2025Global brand expansion strategy; trademark registration in 20+ countries; POS material development; exports management.
Media & Communications Director at Sherlock Communications
December 1, 2015 - October 21, 2025Crisis management; content marketing and brand communications; corporate video; social media and digital marketing; events and PR.
International Product Marketing Manager at Highstil Group Ltd.
December 1, 2015 - October 21, 2025Product development for international markets; trade events; digital marketing; managing a European sales network; packaging and brand alignment.
Partner-Director of Marketing and Operations at Pearce Trading & Services Ltd.
April 1, 2012 - October 21, 2025International strategy for multiple product lines; trademark management; B2B/B2C channels; e-commerce; PR; sales teams across Europe and Americas.
PR/Journalist/Producer/Researcher/ Presenter at Self-employed (Elemar Souza Cruz)
January 1, 2010 - October 21, 2025TV/press production for cultural and sports events; interview research; translation; press releases; live product presentations; press conferences.
Social Media Community Manager at Green Park Digital
January 1, 2025 - PresentMonitoring and moderating social media in Portuguese and Spanish (EMEA); Pharmaceutical Vigilance Report management; FAQ development and implementation; staying updated on industry trends to continually enhance community engagement strategies.
Content Transcreator at 1000heads
April 1, 2018 - PresentConcept ideation and formatting of content (static, video, animation) for Social Media platforms; translation/transcreation and localisation of assets for Brazil and other LatAm markets. Researching local (Brazil & LatAm) cultural calendar relevant dates for assets development. Social Media Community Management. Projects/Campaigns: Meta Workplace LATAM expansion project; Gordon Gin (EU) - SAP (LAC).
Social Media Community Manager at Novo Nordisk UK and Brazil
August 1, 2023 - PresentMonitoring and Moderating Social Media digital communities, replying to comments and enquiries in native Brazilian Portuguese. Campaign Results Evaluation & Reports. Community Management Training. Projects: GHD Awareness Campaign 2023 & 2024; Access Explainer Campaign 2024.
Content Localisation Manager at Discovery Education
September 30, 2024 - October 22, 2025Brazilian Portuguese and British English content localisation management. Platform & Assets Quality Assurance checks. Ensuring deliverables are met on time and within budget. Use of reference style guides to ensure translation quality and key terms. Language expert providing recommendations for Brazilian Portuguese & UK English. Proofreading and editing Brazilian Portuguese & UK English content resources. Supporting the integration of the localisation of Discovery Education’s products. Content Licensing Ops management. Creating and managing glossaries, style guides, curriculum alignment. Establishing processes and sourcing Vendors. Managing language-related video projects (voice overs, subtitling, proofreading and production).
Marketing Data Analyst at Black Swan Data
February 28, 2023 - October 22, 2025Review Lists of Brands & Products captured from retail websites; Taxonomization and Localisation for Social Media Listening; Data Analysis: scraping, extraction, processing, rationalisation; Reviewing Brands & Products relevance for local market.
Social Media Community Manager at Mia & Ben Organic
September 30, 2021 - October 22, 2025Community Management: Facebook, Instagram and TikTok; Outreach & Tracking across platforms; Trends & analytics / insights weekly reports for local pages.
Interpreter, Translator, Researcher, Content Writer for Portuguese markets at TTG GLOBAL (USA-UK) / OC&C Market Research / Crystal Clear Translation / On-Call / Silent Sounds / HOPE
October 1, 2018 - PresentFreelance content writing and Localisation for Brazilian Portuguese market; translation of marketing materials, websites, social media and catalogues; interpreting; voice over and transcription; conferencing and events translation; healthcare language services.
Associate Consultant - Online Communities at CSpace
October 31, 2019 - October 22, 2025Moderating communities; designing research activities (ideation, surveys, blogs, live online workshops); qualitative analysis; client-facing documents and recommendations.
Content & Social Media Community Manager at AirHelp Ltd
March 31, 2020 - October 22, 2025Implementing social media and communication campaigns; localising content; moderating blogs and digital communities; weekly analytics for FB/IG/Twitter; influencer campaigns research; SEO keyword research.
Telesales Manager at Euromoney Conferences
September 30, 2018 - October 22, 2025Researching and nurturing Latin American Companies for an upcoming conference; translating communications to Spanish and Portuguese; prospecting and key client management.
International Business Developer Manager at Exporta Textil Brasil
July 31, 2019 - October 22, 2025International business development; KPI targets; worldwide expansion; franchise opportunities; trade shows; key accounts; product research and adaptation for international markets; trademark and logistics management.
Marketing Communications Manager at Sit-Stand.Com
March 31, 2018 - October 22, 2025Managing external communication development; CRM; project management for sales expansion; international marketing; localization of website into Spanish and Portuguese; SEO monitoring.
Marketing Operations Manager (Portugal & Spain) at UENI Ltd.
October 31, 2017 - October 22, 2025Lead operations for Spain and Portugal; training Portuguese/Spanish speaking contractors; multi-language live ops and marketing campaigns; corporate partnerships.
LATAM Marketing Business Developer Manager at Latam Business School
July 31, 2017 - October 22, 2025Developing Brazilian market; content creation for marketing; SEM; partnerships with ANITEC and ABERJE; global residential program development.
Marketing Business Developer Manager at Beauty Plaza Shopping
September 30, 2016 - October 22, 2025Strategy for positioning Beauty Plaza as a destination mall; liaising with international brands; event calendar and SEO/content development for the site.
International Marketing and Exports Manager at Hope Lingerie Ltd.
June 30, 2016 - October 22, 2025Strategy to expand HOPE brand internationally; trademark registrations across 20+ countries; export channel development; POS material for international markets.
Media & Communications Director at Sherlock Communications
December 31, 2015 - October 22, 2025Strategic media planning; crisis management; content marketing and brand communications; corporate video production; international PR with high-profile coverage.
International Product Marketing Manager at Highstil Group Ltd.
December 31, 2015 - October 22, 2025Product research and development for international markets; events and conferences; packaging design; managing 40 European sales agents; international POS materials and travel logistics.
Partner-Director of Marketing and Operations at Pearce Trading & Services Ltd.
April 30, 2012 - October 22, 2025International strategy for product lines (jewellery, lingerie, beachwear, porcelain tiles, apparel); sourcing, trademark management; B2B/B2C channels; trade shows; TV presence (QVC UK).
PR/ Journalist/ Producer/ Researcher/ Presenter at Self-employed / Freelance
January 1, 2010 - October 22, 2025Television production and press management across Brazil and Europe; Rock in Rio, Magnum Photos, ATP Brasil Open, FIVB Beach Volleyball World Championships; translation, interviewing, event coordination and media relations.
Content Transcreator at 1000heads (UK) / Various (UK, LATAM, Brazil)
April 1, 2018 - PresentConcept ideation and formatting of content (static, video, animation) for social platforms; translation/transcreation and localisation for Brazil and LatAm; researching local cultural calendar dates; social media community management.
Social Media Community Manager for Novo Nordisk UK and Brazil at Novo Nordisk
August 1, 2023 - PresentMonitoring and Moderating social media communities; replying to comments and enquiries in native Brazilian Portuguese; campaign results evaluation & reports; community management training.
Content Localisation Manager at Discovery Education
December 1, 2020 - September 30, 2024Brazilian Portuguese and British English content localisation; platform & assets QA; ensuring on-time delivery within budget; reference style guides; glossaries; curriculum alignment; vendor management; language guidance.
Marketing Data Analyst at Black Swan Data
January 1, 2020 - February 28, 2023Reviewing brand/product lists from retail sites; social data relevance; taxonomisation and localisation for social listening; data extraction/processing; market relevance assessments.
Associate Consultant - Online Communities at CSpace
March 1, 2018 - October 31, 2019Moderating communities; designing research activities (ideation sessions, surveys, live workshops); qualitative analysis to derive client insights; client-facing reporting.
Interpreter, Translator, Researcher, Content Writer for Portuguese markets at TTG Global / OC&C / Crystal Clear Translation / On-Call / Silent Sounds / HOPE
October 1, 2018 - PresentContent localisation, translation of marketing materials, websites and social media; telephone/face-to-face interpreting; multilingual content adaptation for healthcare and business contexts.
Content & Social Media Community Manager at AirHelp Ltd
March 1, 2019 - March 31, 2020Implementing social media and communication campaigns; content localisation; moderating blogs and digital communities; SEO-informed content; weekly analytics reports.
International Business Developer Manager at Exporta Textil Brasil
April 1, 2018 - July 31, 2019International business development; KPI targets; trade show planning/participation; key accounts; product research and private label projects; export/import logistics.
LATAM Marketing Business Developer Manager at Latam Business School
October 1, 2016 - July 31, 2017Developing the Brazilian market; project management for international programs; content creation for SEM; partnerships with Brazilian agencies.
Marketing Manager at Beauty Plaza Shopping
July 1, 2016 - September 30, 2016Strategy for positioning as a destination mall; communications, marketing and operations; event planning; content writing and SEO.
International Marketing & Exports Manager at Hope Lingerie Ltd.
January 1, 2016 - June 30, 2016Strategy to increase brand presence internationally; trademark registration in 20+ countries; POS material development; European/Americas trading operations.
International Product Marketing Manager at Highstil Group Ltd.
May 1, 2012 - December 31, 2015Product development for international markets; trade events; FR packaging; digital marketing in multiple languages; 40 sales agents management.
Partner-Director of Marketing and Operations at Pearce Trading & Services Ltd.
August 1, 2004 - April 30, 2012International strategy for jewellery, lingerie, beachwear, porcelain tiles and apparel; international trademark management; sales channels; PR and events.
PR/ Journalist/ Producer/ Researcher/ Presenter at Self-employed / Elemar Souza Cruz
January 1, 1999 - January 1, 2010TV production and press relations for cultural and sports events; research, translation, interviews; production budgeting; press conferences.
Community Manager & Content Transcreator at 1000heads
April 1, 2018 - PresentConcept ideation and formatting of content (static, video, animation) for social platforms; translation/transcreation and localisation for Brazil and LatAm; research local cultural calendar; social media community management.
Social Media Community Manager at Novo Nordisk
August 1, 2023 - PresentMonitoring and moderating social media communities in native Brazilian Portuguese; replying to comments and inquiries; campaign results evaluation and reporting; community management training.
Social Media Community Manager at Mia & Ben Organic
November 1, 2020 - September 30, 2021Community management on Facebook, Instagram and TikTok; outreach and tracking; weekly trends/analytics reports for local pages.
Interpreter, Translator, Researcher, Content Writer at TTG GLOBAL / OC&C Market Research / Crystal Clear Translation / On-Call / Silent Sounds
October 1, 2018 - PresentFreelance translation/localisation/transcreation; interpreting; online customer care; audio/visual production support; conference interpretation; language services across healthcare and international projects.
Portugal and Spain Marketing Operations Manager at UENI Ltd.
August 1, 2017 - October 31, 2017Lead Spanish/Portuguese operations and marketing; train and manage bilingual contractors; multi-language live ops; partner management.
Partner-Director of Marketing & Operations at Pearce Trading & Services Ltd.
August 1, 2004 - April 30, 2012International strategy for fine jewellery, lingerie, beachwear, porcelain tiles and apparel; Sourcing, trademarks, campaigns, PR and team management.
PR/ Journalist/ Producer/ Researcher/ Presenter at Freelance
January 1, 1999 - January 1, 2010TV production and press management for major outlets; event planning; interviews; translations; press releases; production budgeting.
Content Transcreator / Community Manager at 1000heads
April 1, 2018 - PresentConcept ideation and formatting of content (static, video, animation) for Social Media platforms, ensuring alignment with brand voice. Translation/transcreation and localisation of assets for Brazil and LatAm markets. Researching local cultural calendar relevant dates for assets development. Social Media Community Management.
PR / Journalist / Producer / Researcher / Presenter at Freelancer
January 1, 1999 - January 1, 2010TV production, press relations, event management; research, translation and interview production; press releases and media liaison for culture and sports events (Rock in Rio, Magnum Photos, ATP Brasil Open, FIVB Beach Volleyball).
Education
Online Executive Program (post-graduation course) in Marketing & Consumer Value at Columbia University in the City of New York
January 1, 2017 - October 21, 2025Strategic Leadership & Talent Development for Business Success (post-graduation course) at Kingston University
January 1, 2016 - October 21, 2025Post-graduation in Digital Media and Communications at UFSC, Florianópolis, Brazil
January 1, 2001 - October 21, 2025Postgraduate course, Sports Marketing Management at Trevisan Business School (São Paulo, Brazil)
January 11, 2030 - October 21, 2025BA in Social Communications with specialization in Journalism and PR at Universidade Metodista de São Paulo, Brazil
January 11, 2030 - October 21, 2025Online Executive Program at Columbia University in the City of New York
January 1, 2017 - January 1, 2017Strategic Leadership & Talent Development for Business Success (Postgraduate course) at Kingston University
January 1, 2016 - January 1, 2016Postgraduate in Digital Media and Communications at UFSC, Florianópolis, Brazil
January 1, 2001 - January 1, 2001Postgraduate course, Sports Marketing Management at Trevisan Business School, São Paulo, Brazil
January 11, 2030 - October 22, 2025BA in Social Communications with specialisation in Journalism and PR at Universidade Metodista de São Paulo, Brazil
January 11, 2030 - October 22, 2025Online Executive Program in Marketing & Consumer Value at Columbia University in the City of New York
January 1, 2017 - January 1, 2017Strategic Leadership & Talent Development for Business Success at Kingston University
January 1, 2016 - January 1, 2016Post-graduation in Digital Media and Communications at UFSC, Florianópolis, Brazil
January 1, 2001 - January 1, 2001Postgraduate course, Sports Marketing Management at Trevisan Business School, São Paulo, Brazil
January 11, 2030 - January 13, 2026BA in Social Communications with specialisation in Journalism and PR at Universidade Metodista de São Paulo, Brazil
January 11, 2030 - January 13, 2026Online Executive Program (Marketing & Consumer Value) at Columbia University in the City of New York
January 1, 2017 - January 13, 2026Strategic Leadership & Talent Development for Business Success at Kingston University
January 1, 2016 - January 13, 2026Post-graduation in Digital Media and Communications at UFSC (Florianópolis, Brazil)
January 1, 2001 - January 13, 2026Postgraduate course, Sports Marketing Management at Trevisan Business School
January 11, 2030 - January 13, 2026BA in Social Communications with specialisation in Journalism and PR at Universidade Metodista de São Paulo
January 11, 2030 - January 13, 2026Online Executive Program in Marketing & Consumer Value at Columbia University in the City of New York
January 1, 2017 - January 18, 2026Strategic Leadership & Talent Development for Business Success at Kingston University
January 1, 2016 - January 18, 2026Post-graduation in Digital Media and Communications at UFSC (Florianópolis, Brazil)
January 1, 2001 - January 18, 2026Postgraduate course, Sports Marketing Management at Trevisan Business School
January 11, 2030 - January 18, 2026BA in Social Communications with specialisation in Journalism and PR at Universidade Metodista de São Paulo
January 11, 2030 - January 18, 2026Qualifications
Online Executive Program in Marketing & Consumer Value (Columbia University)
January 1, 2017 - January 1, 2017Strategic Leadership & Talent Development for Business Success (Kingston University)
January 1, 2016 - January 1, 2016Post-graduation in Digital Media and Communications
January 1, 2001 - January 1, 2001Postgraduate course, Sports Marketing Management
January 11, 2030 - January 13, 2026BA in Social Communications with specialization in Journalism and PR
January 11, 2030 - January 13, 2026Industry Experience
Healthcare, Life Sciences, Media & Entertainment, Education, Professional Services, Travel & Hospitality, Retail, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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