Heidi Herrman

Available to hire

I’m a seasoned fashion designer with over two decades of experience in design, development, production, merchandising, and cost optimization.

About

I’m a seasoned fashion designer with over two decades of experience in design, development, production, merchandising, and cost optimization. I specialize in helping brands turn creative ideas into market-ready products through strong technical design, pattern making, sourcing, and production expertise.

Throughout my career, I’ve worked as a design and apparel production consultant with leading companies across the U.S., managing every stage of product creation to ensure alignment with brand identity and quality standards. I’ve traveled extensively for market analysis, trend research, and vendor collaboration—bridging creativity and precision to deliver innovative, high-performing apparel.

Industry experience

  • Manufacturing
  • Retail
  • Wholesale & Distribution
  • Professional Services

Projects · 1

Work experience· 5 roles

Design Director, Senior Designer and Technical Designer · Bass Pro Shops / Cabela'sDec 2021 – Oct 2025 · 3 yrs 11 mos

Led design and development for high-performance outdoor apparel lines; managed multiple brands with $300M+ in annual sales; directed private label rebranding, sustainability initiatives, PLM management, and field testing.

Merchandising Manager · Omni Apparel Inc. (North American Branch of Nan Yang Garment Company)Dec 2018 – Oct 2025 · 6 yrs 11 mos

Oversaw end-to-end line development for Zorrel and Primease (men’s, women’s, and youth); responsible for costing, design, technical design, sampling, and bulk production;Travelled bi-annually to Asia for line development and vendor management.

Production Merchandising Manager · Fence Post ProductionsDec 2014 – Oct 2025 · 10 yrs 11 mos

Full responsibility for men’s and women’s apparel lines; managed internal/external designers, pre-production development, production timelines, fabric trims, and private label communications.

Technical Designer · Peruvian ConnectionOct 2011 – Oct 2012 · 1 yr 1 mo
Freelance Designer - Product Development Consultant · Heidi Herrman LLCDec 1999 – Present · 27 yrs

Education

Bachelor of Science in Apparel Design · Kansas State University1990 – 1994

Testimonials · 5.0 from 2 reviews

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