I’m a seasoned fashion designer with over two decades of experience in design, development, production, merchandising, and cost optimization. I specialize in helping brands turn creative ideas into market-ready products through strong technical design, pattern making, sourcing, and production expertise. Throughout my career, I’ve worked as a design and apparel production consultant with leading companies across the U.S., managing every stage of product creation to ensure alignment with brand identity and quality standards. I’ve traveled extensively for market analysis, trend research, and vendor collaboration—bridging creativity and precision to deliver innovative, high-performing apparel.

Heidi Herrman

5.0 (2 reviews)

I’m a seasoned fashion designer with over two decades of experience in design, development, production, merchandising, and cost optimization. I specialize in helping brands turn creative ideas into market-ready products through strong technical design, pattern making, sourcing, and production expertise. Throughout my career, I’ve worked as a design and apparel production consultant with leading companies across the U.S., managing every stage of product creation to ensure alignment with brand identity and quality standards. I’ve traveled extensively for market analysis, trend research, and vendor collaboration—bridging creativity and precision to deliver innovative, high-performing apparel.

Available to hire

I’m a seasoned fashion designer with over two decades of experience in design, development, production, merchandising, and cost optimization. I specialize in helping brands turn creative ideas into market-ready products through strong technical design, pattern making, sourcing, and production expertise.

Throughout my career, I’ve worked as a design and apparel production consultant with leading companies across the U.S., managing every stage of product creation to ensure alignment with brand identity and quality standards. I’ve traveled extensively for market analysis, trend research, and vendor collaboration—bridging creativity and precision to deliver innovative, high-performing apparel.

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Language

English
Fluent

Work Experience

Design Director, Senior Designer and Technical Designer at Bass Pro Shops / Cabela's
December 31, 2021 - October 21, 2025
Led design and development for high-performance outdoor apparel lines; managed multiple brands with $300M+ in annual sales; directed private label rebranding, sustainability initiatives, PLM management, and field testing.
Merchandising Manager at Omni Apparel Inc. (North American Branch of Nan Yang Garment Company)
December 31, 2018 - October 21, 2025
Oversaw end-to-end line development for Zorrel and Primease (men’s, women’s, and youth); responsible for costing, design, technical design, sampling, and bulk production;Travelled bi-annually to Asia for line development and vendor management.
Production Merchandising Manager at Fence Post Productions
December 31, 2014 - October 21, 2025
Full responsibility for men’s and women’s apparel lines; managed internal/external designers, pre-production development, production timelines, fabric trims, and private label communications.
Technical Designer at Peruvian Connection
October 3, 2011 - October 19, 2012
Responsible for measurement, fit, fabrication, and detailing across multiple production seasons; collaborated with development and merchandising; created PLM packages with grade specs and tech illustrations.
Freelance Designer - Product Development Consultant at Heidi Herrman LLC
December 30, 1999 - Present
Freelance product inception, development and production coordination for diverse brands; extensive overseas vendor collaboration and market trend analysis.

Education

Bachelor of Science in Apparel Design at Kansas State University
August 13, 1990 - May 14, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Wholesale & Distribution, Professional Services