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I'm Avalon Santos Willmott, an ethically driven Brand and Communications Designer with over 15 years’ experience shaping brand identities across tourism, sustainability, and the creative industries. I have worked with a wide range of organisations, from grassroots charities and social enterprises to global brands, always with the same focus: using design as a force for positive change. I specialise in building brand architectures and design systems that bring clarity, cohesion, and creativity to complex projects. I'm passionate about sustainability, inclusivity, and storytelling, and I combine strategic thinking with craft to help organisations communicate clearly, inspire audiences, and make a positive difference.…I'm Avalon Santos Willmott, an ethically driven Brand and Communications Designer with over 15 years’ experience shaping brand identities across tourism, sustainability, and the creative industries. I have worked with a wide range of organisations, from grassroots charities and social enterprises to global brands, always with the same focus: using design as a force for positive change. I specialise in building brand architectures and design systems that bring clarity, cohesion, and creativity to complex projects. I'm passionate about sustainability, inclusivity, and storytelling, and I combine strategic thinking with craft to help organisations communicate clearly, inspire audiences, and make a positive difference.

Avalon Santos Willmott

Brand Designer, Designer, Art Director, +2

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I'm Avalon Santos Willmott, an ethically driven Brand and Communications Designer with over 15 years’ experience shaping brand identities across tourism, sustainability, and the creative industries. I have worked with a wide range of organisations, from grassroots charities and social enterprises to global brands, always with the same focus: using design as a force for positive change. I specialise in building brand architectures and design systems that bring clarity, cohesion, and creativity to complex projects. I'm passionate about sustainability, inclusivity, and storytelling, and I combine strategic thinking with craft to help organisations communicate clearly, inspire audiences, and make a positive difference.…I'm Avalon Santos Willmott, an ethically driven Brand and Communications Designer with over 15 years’ experience shaping brand identities across tourism, sustainability, and the creative industries. I have worked with a wide range of organisations, from grassroots charities and social enterprises to global brands, always with the same focus: using design as a force for positive change. I specialise in building brand architectures and design systems that bring clarity, cohesion, and creativity to complex projects. I'm passionate about sustainability, inclusivity, and storytelling, and I combine strategic thinking with craft to help organisations communicate clearly, inspire audiences, and make a positive difference.

Available to hire

I’m Avalon Santos Willmott, an ethically driven Brand and Communications Designer with over 15 years’ experience shaping brand identities across tourism, sustainability, and the creative industries. I have worked with a wide range of organisations, from grassroots charities and social enterprises to global brands, always with the same focus: using design as a force for positive change.

I specialise in building brand architectures and design systems that bring clarity, cohesion, and creativity to complex projects. I’m passionate about sustainability, inclusivity, and storytelling, and I combine strategic thinking with craft to help organisations communicate clearly, inspire audiences, and make a positive difference.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Intermediate

Work Experience

Communications and Design Lead at Growing2gether

August 1, 2023 - Present

Responsible for the integrity and effective planning, coordination, implementation of Growing2gether’s Communication Strategy. Designing content for marketing, email campaigns, social media and news blogs. Managing the website and creating promotional materials. Collaborating with stakeholders to deliver on design asks that meet organisational priorities. Ensuring the brand guidelines and toolkit are used consistently.

Head of Design at Findhorn Foundation

October 1, 2012 - October 21, 2025

Provided creative leadership across all stages of design, from briefing and ideation to production and delivery. Rebranded the organisation by designing a new corporate identity and implementing brand guidelines and a design system creating consistency and quality across print and digital campaigns. Attracting 1000s of international visitors every year and an ever expanding digital community.

Brand Designer at Freelance (Remote)

February 1, 2012 - Present

I conduct strategic brand audits to evaluate values and personality, develop identities rooted in a unique ethos, and define an authentic tone of voice. I create Brand Guidelines that evolve into Design Systems ensuring that all creative, communications, content, and campaign outputs aligned with the brand’s values, essence, and attributes.

Art Director at MullenLowe Group

October 1, 2006 - October 21, 2025

Conceptualised and art directed creative campaigns for global brands such as Unilever. Created TV, print and radio campaigns which won international awards and increased brand awareness. Worked in sprint teams alongside designers, producers and video production.

Assistant Art Director at TBWA Hunt Lascaris

April 1, 2002 - October 21, 2025

Worked in top advertising agency studio where flexibility and established best-practice processes ensured projects were delivered to the highest standard. Emphasis was placed on feedback through retrospectives, design reviews, and peer critiques. This created a culture of continuous improvement and collaboration that consistently elevated the quality and creativity of our outputs.