Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Marketing & Social Media Strategist with years of hands-on experience creating campaigns that spark engagement, strengthen brands, and drive measurable growth. I love blending creativity with data-driven insights to tell stories that resonate across platforms and audiences. I’m an approachable, collaborative leader who thrives in cross-functional teams, builds trust, and motivates others toward shared success. I’m passionate about customer experience, digital advertising, and using insights to refine strategies that deliver real results.…I am a Marketing & Social Media Strategist with years of hands-on experience creating campaigns that spark engagement, strengthen brands, and drive measurable growth. I love blending creativity with data-driven insights to tell stories that resonate across platforms and audiences. I’m an approachable, collaborative leader who thrives in cross-functional teams, builds trust, and motivates others toward shared success. I’m passionate about customer experience, digital advertising, and using insights to refine strategies that deliver real results.

Aayat Punjabi

Marketing Strategist, Social Media Manager, Content Creator, +2





I am a Marketing & Social Media Strategist with years of hands-on experience creating campaigns that spark engagement, strengthen brands, and drive measurable growth. I love blending creativity with data-driven insights to tell stories that resonate across platforms and audiences. I’m an approachable, collaborative leader who thrives in cross-functional teams, builds trust, and motivates others toward shared success. I’m passionate about customer experience, digital advertising, and using insights to refine strategies that deliver real results.…I am a Marketing & Social Media Strategist with years of hands-on experience creating campaigns that spark engagement, strengthen brands, and drive measurable growth. I love blending creativity with data-driven insights to tell stories that resonate across platforms and audiences. I’m an approachable, collaborative leader who thrives in cross-functional teams, builds trust, and motivates others toward shared success. I’m passionate about customer experience, digital advertising, and using insights to refine strategies that deliver real results.

Available to hire

I am a Marketing & Social Media Strategist with years of hands-on experience creating campaigns that spark engagement, strengthen brands, and drive measurable growth. I love blending creativity with data-driven insights to tell stories that resonate across platforms and audiences.

I’m an approachable, collaborative leader who thrives in cross-functional teams, builds trust, and motivates others toward shared success. I’m passionate about customer experience, digital advertising, and using insights to refine strategies that deliver real results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Work Experience

Marketing & Customer Service Coordinator at Microbix Biosystems Inc

March 1, 2025 - Present

Develop and execute multi-channel digital marketing strategies, including targeted email campaigns via Mailchimp, SEO initiatives, and engaging social media content across LinkedIn and Twitter (X) to drive brand visibility and follower growth. Create and manage external communications such as news releases and customer updates; write and optimize blog content aligned with SEO best practices; design marketing materials for product launches and trade shows; support PPC/SEM campaigns; deliver monthly performance dashboards and competitor analyses; manage customer communications in NetSuite CRM, ensuring a 98% satisfaction rate; collaborate with product, sales, and cross-functional teams to ensure product availability and a seamless customer experience.

Social Media Content Creator at PICKY CREATORS

March 1, 2025 - October 21, 2025

Designed and executed creative social media content strategies, increasing audience engagement and brand visibility. Analyzed performance metrics and audience insights to refine strategies; managed multi-platform content calendars; supported planning and execution of campaigns, promotions, and contests; built authentic relationships with followers by responding promptly and fostering transparent communication.

Field Marketing Intern at SOTI

December 1, 2024 - October 21, 2025

Collaborated with cross-functional teams to develop comprehensive marketing strategies and campaigns aimed at enhancing brand visibility and market presence. Designed and implemented mobile apps using SOTI Snap to streamline lead capture during marketing campaign events, improving data collection and lead conversion. Leveraged data analytics tools and customer insights to refine marketing strategies and target the most promising market segments. Assisted in creating engaging marketing collateral and supported trade shows, conferences, and industry events; collaborated with sales teams to align marketing efforts with sales objectives and ensure a seamless customer experience.

Part Time Customer Service Associate at Walmart

November 1, 2021 - Present

Managed customer concerns with the objective of maintaining positive customer relationships; performed checkout procedures accurately; promoted store credit cards; processed sales transactions with attention to detail and completed end-of-shift cash reports; effectively problem-solved customer concerns to ensure a positive customer experience.

Online Tutor at Varsity Tutors

May 1, 2023 - October 21, 2025

Demonstrated effective communication skills while working with learners from various grade levels; provided tutoring support for a range of subjects including Business and English; created tailored lesson plans to assist with different learning styles; displayed strong organizational and time management skills to maximize sessions.

Digital Marketing Executive at India Today

September 1, 2021 - October 21, 2025

Generated revenues from media sales across various platforms of print, digital, and TV; conceptualized, planned, and organized brand development and promotion activities; conducted detailed market analysis to analyze trends and tracked competition to counteract competitor activities.

Digital Marketing Intern at Joy Technologies

July 1, 2021 - October 21, 2025

Created content for social media handles and grew the company's online presence; constructed SEO strategies and email marketing for various clients; developed and published engaging content across company social media platforms; implemented SEO improvements including keyword optimization, backlink building, and on-page enhancements; assisted in managing client blogs to drive organic web traffic.

Marketing & Customer Service Coordinator at Microbix Biosystems Inc

March 1, 2025 - Present

Developed and executed multi-channel digital marketing strategies (targeted email campaigns via Mailchimp, SEO, and engaging social content on LinkedIn and X) to boost brand visibility and follower growth. Authored external communications (news releases, corporate announcements, customer updates) and optimized blog content for SEO. Designed marketing collateral for product launches and trade shows; supported PPC/SEM and paid campaigns with ROI-focused analysis. Delivered monthly performance dashboards and competitor analyses. Managed customer communications via NetSuite CRM (POs, shipping, inquiries) achieving 98% satisfaction. Collaborated with product, sales, and cross-functional teams to ensure product availability and a seamless customer experience.

Social Media Content Creator at PICKY CREATORS

March 1, 2025 - October 21, 2025

Designed and executed creative social media content strategies, boosting engagement and brand visibility. Analyzed performance metrics to refine strategies; managed multi-platform content calendars and delivered high-impact posts, reels, and stories. Supported campaigns, promotions, and contests to increase follower participation and engagement. Built authentic relationships with followers and responded promptly to messages to strengthen brand trust. Developed targeted, data-informed content initiatives driving traffic, engagement, and conversions.

Field Marketing Intern at SOTI

December 31, 2024 - October 21, 2025

Collaborated with cross-functional teams to develop marketing strategies and campaigns for enhanced brand visibility. Designed and implemented mobile apps using SOTI Snap to streamline lead capture during events, improving data collection and lead conversion. Analyzed data with analytics tools to refine marketing strategies, targeted segments effectively. Assisted in creating marketing collateral and supported trade shows, conferences, and industry events. Contributed to content marketing initiatives and market research to identify trends and opportunities.

Part Time Customer Service Associate at Walmart

November 1, 2021 - Present

Managed customer concerns to maintain positive relationships, processed sales transactions with attention to detail, and promoted store credit cards. Handled checkout procedures and end-of-shift cash reporting, solving customer issues to ensure a positive experience.

Online Tutor at Varsity Tutors

May 31, 2023 - October 21, 2025

Provided tutoring across multiple grade levels, including Business and English. Created tailored lesson plans to accommodate different learning styles and demonstrated strong organizational and time management skills to maximize session effectiveness.

Digital Marketing Executive at India Today

September 30, 2021 - October 21, 2025

Generated revenues from media sales across print, digital, and TV platforms. Planned brand development and promotions by crafting new communication strategies and analyzed market trends to counter competitors.

Digital Marketing Intern at Joy Technologies

July 31, 2021 - October 21, 2025

Created content for social media, constructed SEO and email marketing strategies for multiple clients, and published engaging content across platforms. Implemented client blog optimization and targeted email campaigns to improve engagement and lead nurturing.