Hi, I’m Valeria Falcon, a fashion design and product development professional with over 5 years of experience shaping women’s and men’s wear from concept to production. I specialize in end-to-end product development, design execution, and vendor collaboration to deliver on-time, high-quality collections. I thrive at bridging creative vision with operational efficiency, driving brand growth through precise fit, fabric feedback, and data-informed decisions.
In my role as founder of VFMDESIGN & DEVELOPMENT LLC and in leadership positions at Perry Ellis International, I have led cross-functional teams to invent embroidery techniques, source premium fabrics and trims, and craft retail-ready collections. I love partnering with global vendors and emerging designers to craft compelling fashion that resonates with consumers and retailers alike.
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