Hi, I'm Valeria Falcon, a fashion design and product development professional with over 5 years of experience shaping women's and men's wear from concept to production. I specialize in end-to-end product development, design execution, and vendor collaboration to deliver on-time, high-quality collections. I thrive at bridging creative vision with operational efficiency, driving brand growth through precise fit, fabric feedback, and data-informed decisions. In my role as founder of VFMDESIGN & DEVELOPMENT LLC and in leadership positions at Perry Ellis International, I have led cross-functional teams to invent embroidery techniques, source premium fabrics and trims, and craft retail-ready collections. I love partnering with global vendors and emerging designers to craft compelling fashion that resonates with consumers and retailers alike.

Valeria Falcon

Hi, I'm Valeria Falcon, a fashion design and product development professional with over 5 years of experience shaping women's and men's wear from concept to production. I specialize in end-to-end product development, design execution, and vendor collaboration to deliver on-time, high-quality collections. I thrive at bridging creative vision with operational efficiency, driving brand growth through precise fit, fabric feedback, and data-informed decisions. In my role as founder of VFMDESIGN & DEVELOPMENT LLC and in leadership positions at Perry Ellis International, I have led cross-functional teams to invent embroidery techniques, source premium fabrics and trims, and craft retail-ready collections. I love partnering with global vendors and emerging designers to craft compelling fashion that resonates with consumers and retailers alike.

Available to hire

Hi, I’m Valeria Falcon, a fashion design and product development professional with over 5 years of experience shaping women’s and men’s wear from concept to production. I specialize in end-to-end product development, design execution, and vendor collaboration to deliver on-time, high-quality collections. I thrive at bridging creative vision with operational efficiency, driving brand growth through precise fit, fabric feedback, and data-informed decisions.

In my role as founder of VFMDESIGN & DEVELOPMENT LLC and in leadership positions at Perry Ellis International, I have led cross-functional teams to invent embroidery techniques, source premium fabrics and trims, and craft retail-ready collections. I love partnering with global vendors and emerging designers to craft compelling fashion that resonates with consumers and retailers alike.

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Language

English
Advanced
Spanish; Castilian
Advanced

Work Experience

Product Developer (Menswear Bottoms) at Perry Ellis International, Inc.
August 1, 2025 - October 21, 2025
Drove end-to-end product development life cycle for 200+ seasonal SKUs; ensured design intent and margin goals; partnered with international vendors to achieve 95% on-time prototype delivery and consistent quality standards; led fits sessions with actionable construction and fabric feedback; coordinated with global vendors for on-time prototypes and production approvals; supported small-batch and sustainable workflows; built brand partnerships with Macy’s, Dillard’s, Nordstrom, Saks Fifth Avenue, J.C. Penney, Kohl’s, Belk, and other retailers.
Founder & Freelance Technical Designer at VFMDESIGN & DEVELOPMENT LLC
January 1, 2020 - Present
Led end-to-end product development, design and technical execution across womenswear and menswear; created CADs, tech packs, protos, and graded specs; collaborated with overseas embroidery experts to develop exclusive embroidery techniques and sourcing premium fabrics and trims; led artwork and fabric prints; maintained precise measurements for flawless execution; coordinated vendor sampling and quality control; established streamlined production pipelines and retail-ready collections; built brand partnerships with major retailers.
Sourcing Intern at The Noli Shop
May 1, 2020 - October 21, 2025
Contributed to vendor due-diligence, supplier sourcing and global supply chain practices; supported prototyping, line-building, and sampling with overseas vendors; produced market insights to inform design direction.

Education

BA in Fashion Design at Marymount University
August 1, 2016 - May 1, 2020
AA in Fashion Merchandising and Studio Art at Marymount University
August 1, 2016 - May 1, 2020

Qualifications

Academic Excellence Award, Marymount University
January 1, 2020 - October 21, 2025

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services