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Candace Gillhoolley is a creative and data-driven social media strategist with over a decade of experience building engaged audiences across publishing, technology, and community ecosystems. She specializes in crafting platform-native content that drives discovery, emotional connection, and sustained growth. Throughout her career with organizations including Manning Publications, the Linux Foundation, and Kubuntu Focus, Candace has partnered closely with authors, technical creators, and global communities to launch high-impact campaigns. She is known for blending storytelling, trend intelligence, and performance analytics to deliver measurable results.…Candace Gillhoolley is a creative and data-driven social media strategist with over a decade of experience building engaged audiences across publishing, technology, and community ecosystems. She specializes in crafting platform-native content that drives discovery, emotional connection, and sustained growth. Throughout her career with organizations including Manning Publications, the Linux Foundation, and Kubuntu Focus, Candace has partnered closely with authors, technical creators, and global communities to launch high-impact campaigns. She is known for blending storytelling, trend intelligence, and performance analytics to deliver measurable results.

Candace Gillhooley

Growth Marketer, Marketing Strategist, Brand Strategist, +5

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Candace Gillhoolley is a creative and data-driven social media strategist with over a decade of experience building engaged audiences across publishing, technology, and community ecosystems. She specializes in crafting platform-native content that drives discovery, emotional connection, and sustained growth. Throughout her career with organizations including Manning Publications, the Linux Foundation, and Kubuntu Focus, Candace has partnered closely with authors, technical creators, and global communities to launch high-impact campaigns. She is known for blending storytelling, trend intelligence, and performance analytics to deliver measurable results.…Candace Gillhoolley is a creative and data-driven social media strategist with over a decade of experience building engaged audiences across publishing, technology, and community ecosystems. She specializes in crafting platform-native content that drives discovery, emotional connection, and sustained growth. Throughout her career with organizations including Manning Publications, the Linux Foundation, and Kubuntu Focus, Candace has partnered closely with authors, technical creators, and global communities to launch high-impact campaigns. She is known for blending storytelling, trend intelligence, and performance analytics to deliver measurable results.

Available to hire

Candace Gillhoolley is a creative and data-driven social media strategist with over a decade of experience building engaged audiences across publishing, technology, and community ecosystems. She specializes in crafting platform-native content that drives discovery, emotional connection, and sustained growth. Throughout her career with organizations including Manning Publications, the Linux Foundation, and Kubuntu Focus, Candace has partnered closely with authors, technical creators, and global communities to launch high-impact campaigns. She is known for blending storytelling, trend intelligence, and performance analytics to deliver measurable results.

Skills

Experience Level

Expert

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DaVinci Resolve Studio

Expert

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Intermediate

Intermediate

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Intermediate

Intermediate

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Intermediate

Language

English

Fluent

Work Experience

Data-Driven Media Specialist at Kubuntu Focus

April 1, 2024 - Present

Designed and executed multi-channel digital campaigns using AI-powered automation to improve conversions. Managed paid media and organic campaigns aligned with traffic and sales goals. Created content calendars, ad copy, and landing pages optimized for conversion performance. Delivered actionable reports and insights to leadership, improving marketing ROI and visibility.

Community & Partner Marketing Manager at Kubuntu Focus

April 1, 2024 - October 21, 2025

Developed co-marketing campaigns integrating video, blog, and influencer content to grow brand visibility. Strengthened community engagement through newsletters, referral incentives, and customer storytelling. Guided leadership on campaign strategies and performance optimization.

Business Development & Marketing Strategist at Manning Publications

March 1, 2022 - October 21, 2025

Directed 50+ product launches for books and courses, coordinating content, design, and advertising. Managed e-commerce funnels and life cycle campaigns across email, paid media, and webinars. Applied SEO, social media, and analytics to grow engagement and sales for educational titles.

Marketing & Community Engagement Specialist at Data-Driven Media

April 1, 2024 - October 31, 2025

Designed weekly content strategies and cross-platform campaigns that increased engagement by 35%. Managed creator partnerships and visual storytelling initiatives to showcase craftsmanship and collaboration. Built analytics dashboards in GA4 and Looker Studio to track performance and optimize posting schedules.

Community & Partner Marketing Manager at Kubuntu Focus

April 1, 2024 - April 1, 2024

Oversaw brand and social channels, ensuring consistent tone, visuals, and engagement. Launched co-marketing campaigns that boosted follower growth by 40% and improved post reach by 22%. Partnered with design and production teams to gather high-quality imagery and stories for content.

PR & Communications Manager at Linux Foundation

March 1, 2023 - March 1, 2023

Managed online communications and event visibility for global open-source communities. Created social content calendars that drove a 35% increase in online engagement.

Business Development & Marketing Strategist at Manning Publications

March 1, 2022 - March 1, 2022

Produced 100+ digital campaigns annually across Facebook, LinkedIn, and newsletters. Collaborated with authors, designers, and influencers to develop content that expanded reach and community loyalty.

Senior Customer Success & Revenue Growth Lead at Data-Driven Media

January 1, 2024 - Present

Developed audience-focused content and lifecycle strategies that translate complex value into clear, engaging narratives; built audience-focused programs in HubSpot that increased open rates and reduced churn; monitored performance metrics and delivered actionable insights; led client conversations focused on ROI and growth opportunities.

Community & Partner Marketing Manager at Kubuntu Focus

March 1, 2023 - April 1, 2024

Created multi-channel content programs targeting technical and enthusiast audiences; produced audience-specific messaging that increased engagement across digital channels; collaborated with product and digital teams to align storytelling with user value realization; identified high-intent engagement patterns and supported cross-platform campaigns ensuring consistent brand voice.

PR and Community Relations Manager at Linux Foundation

May 1, 2022 - March 1, 2023

Managed high-volume digital communications across global technical communities; monitored engagement trends and surfaced insights to guide messaging decisions; built trusted relationships with community members, contributors, and stakeholders; supported social and community initiatives designed to increase participation and visibility.

Business Development & Marketing Strategist at Manning Publications

June 1, 2010 - March 1, 2022

Helped onboard 45,000+ developers through targeted content and community programs; partnered with authors to develop promotional messaging and audience engagement strategies; supported 100+ annual book and content initiatives across email, social, and community channels; translated reader behavior into targeted nurture campaigns that improved engagement; collaborated cross-functionally to align book positioning with market demand and audience needs; contributed to campaigns supporting technical and genre publishing audiences.