Interim Chief Marketing Officer (CMO) at Independent / Freelance

Served as interim CMO for startups and small businesses in wellness, SaaS, healthcare, and consumer products. Developed and executed full-funnel marketing strategies, brand positioning, and go-to-market plans. Advised founders on digital transformation, sales alignment, and retention strategies. Built and led cross-functional teams; integrated CRM, ESP, and marketing automation stacks; implemented scalable outreach and data-driven optimization.

Director of Marketing & Communications at University of South Florida

End-to-end marketing strategy, brand development & storytelling, PR & media relations (global + national), digital campaign management (SEO, SEM, PPC). Lead generation & demand creation. Integrated data-driven tactics for email marketing, website optimization, and campaign performance. Developed strategic messaging frameworks and quarterly business reviews for key clients. Led global marketing and communications across B2B partnerships with Google, Amazon, Kraft, Oracle, and Ford.

Founder | Digital Marketing & Publicity at MACO Consulting

Created marketing roadmaps, led content production, and managed paid ad campaigns (Google, Meta). Orchestrated multi-media events, influencer partnerships, and integrated cause marketing. Key impact: Secured media coverage into top-tier outlets and negotiated sponsorships. Delivered consistent client ROI, impactful campaigns, and long-term agency growth.

Senior Account Director at Media Fusion Digital Marketing & PR Agency

Created marketing roadmaps, led content production, and managed paid ad campaigns (Google, Meta). Orchestrated multi-media events, influencer partnerships, and integrated cause marketing. Key impact: Secured media coverage into top-tier outlets and negotiated sponsorships. Delivered consistent client ROI, impactful campaigns, and long-term agency growth.

Associate Producer at IMAX Documentary: Secrets of the Past

Associate Producer on an IMAX documentary; narrated by Nia Vardalos; directed by an Academy Award-nominated director. Contributed to production and content creation.