Coming from a background in journalism, I have valuable media experience on both sides of the fence. I developed expertise in editorial storytelling, live events, and cross-platform communications while contributing to Stuff and major NZ outlets, and I led campaigns and content programs that shaped audience engagement. I am a New Zealand citizen and Brazilian permanent resident, fluent in English and Portuguese, and available for remote work across global time zones. I lead marketing for Web3 and fintech with a focus on storytelling, GTM strategy, and ecosystem growth, translating complex tech into clear narratives that attract partners, users, and liquidity.…

Anabela Rea

Coming from a background in journalism, I have valuable media experience on both sides of the fence. I developed expertise in editorial storytelling, live events, and cross-platform communications while contributing to Stuff and major NZ outlets, and I led campaigns and content programs that shaped audience engagement. I am a New Zealand citizen and Brazilian permanent resident, fluent in English and Portuguese, and available for remote work across global time zones. I lead marketing for Web3 and fintech with a focus on storytelling, GTM strategy, and ecosystem growth, translating complex tech into clear narratives that attract partners, users, and liquidity.…

Available to hire

Coming from a background in journalism, I have valuable media experience on both sides of the fence. I developed expertise in editorial storytelling, live events, and cross-platform communications while contributing to Stuff and major NZ outlets, and I led campaigns and content programs that shaped audience engagement.

I am a New Zealand citizen and Brazilian permanent resident, fluent in English and Portuguese, and available for remote work across global time zones. I lead marketing for Web3 and fintech with a focus on storytelling, GTM strategy, and ecosystem growth, translating complex tech into clear narratives that attract partners, users, and liquidity.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Head of Marketing & Communications at Orderly Network
June 1, 2025 - October 22, 2025
Directed global marketing and communications through Orderly’s scaling phase, including token launch, BD growth, and ecosystem integrations. Built GTM, content pipelines, and thought leadership; led cross-functional marketing operations with BD, Partnerships, and Product to align with growth objectives; produced multi-channel campaigns that supported token listings and user growth.
Ecosystem Marketing & Operations Manager at Orderly Network
June 1, 2024 - October 22, 2025
Promoted from Global PR Manager to lead ecosystem marketing and operations during scaling phase; oversaw PR, events, and partnerships; coordinated token launch activities and ecosystem activations; drove BD leads and cross-functional GTM.
Senior Journalist at Stuff
February 1, 2023 - October 22, 2025
Established as one of New Zealand’s leading lifestyle journalists; contributed to Stuff.co.nz and national titles including Sunday Star-Times and NZ House & Garden; developed expertise in editorial storytelling, reporting, and live event coverage; covered high-profile features and live events.
Freelance Communications & Brand Strategy Consultant at Various clients (Web3, fintech, AI startups)
January 1, 2015 - Present
Advises on marketing strategies, positioning, and growth operations; develops narrative frameworks, roadmaps, and community-building strategies; supports founders with brand storytelling, PR, and GTM execution across Web3, fintech, and AI startups.

Education

Bachelor of Communications at AUT University
January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services