Graphic Designer and Product Illustrator at Zomato

Designed campaign visuals for major festivals and high-priority days, contributing to record engagement and conversions. Led the visual identity for key product launches, created an illustration system for a unified language across campaigns and products, and managed team capacity and project workflows in a fast-paced environment. Leveraged AI generative tools to scale illustration and production efficiency, while collaborating with product and marketing teams to align messaging and visuals across touchpoints.

Graphic Designer and Illustrator at Life & Half

Designed social media campaigns and digital creatives for brands like Gaan a and Times of India, aligned visuals with content strategy. Illustrated and storyboarded explainer videos, collaborated with motion teams to bring ideas to life, and created brand identities and visual systems across industries to ensure consistency and flexibility.

Designer at Rajasthan Studios

Created social media graphics and branding assets for new initiatives, contributing to cohesive brand visuals.

Graphic Designer and Product Illustrator at Zomato

Designed campaign visuals for Zomato's major campaigns, including festivals and product launches; contributed to record engagement and conversions. Led visual identity design for key launches from concept to rollout. Built an illustration system to create a unified visual language across campaigns and product. Managed team bandwidth and project workflows, prioritizing tasks to maintain high-quality output in a fast-paced environment. Leveraged AI generative tools to scale illustration and graphic production for fast-turnaround campaigns. Collaborated with product and marketing to align messaging, design, and visual direction across touchpoints.

Graphic Designer and Illustrator at Life & Half

Designed social media graphics and branding assets for new initiatives.

Graphic Designer and Product Illustrator at Zomato

Designed campaign visuals for high-visibility days (festivals, IPL, New Year), driving record engagement and conversions. Improved CTRs on festival campaigns using performance data to shape visuals. Led visual identity design for product launches like Legends Food Delivery and Quick 10-Minute Delivery, from concept to rollout. Built an illustration system to unify visuals across campaigns and product. Managed bandwidth and workflow, prioritized tasks, and maintained high-quality output in a fast-paced environment. Leveraged AI generative tools to scale illustration and graphic production for fast-turnaround campaigns. Collaborated with product and marketing teams to align messaging and visuals, and worked with stakeholders to brief creatives and manage timelines.

Graphic Designer and Illustrator at Life & Half

Designed social media campaigns and digital creatives for brands including Times of India, aligning visuals with content strategy. Illustrated and storyboarded explainer videos, collaborating with motion teams to bring ideas to life. Created brand identities and visual systems across industries, ensuring consistency and flexibility.