Available to hire
Hi, I’m Manel Ibanez, a CRM specialist with a strong focus on strategic audience segmentation, personalized messaging, and data-driven optimization. I’ve spent more than a decade planning and running multi-channel campaigns across Adobe Campaign, Salesforce Marketing Cloud, Iterable, and other platforms for leading brands and agencies. I currently remote in Spain, collaborating with clients across Europe and beyond to deliver high-quality, scalable email programs and lifecycle journeys.
I’m passionate about turning complex data into clear, actionable insights that improve engagement and deliver measurable results. My blend of creative copywriting and technical workflows—coupled with a rigorous analytics mindset—helps teams move fast in deadline-driven environments while keeping brand and compliance standards intact (CAN-SPAM, GDPR). I enjoy mentoring peers, documenting processes, and continuously testing to optimize subject lines, content, and design for better open and click-through rates.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
CRM Consultant at Indicia Worldwide
July 31, 2025 - October 22, 2025Managing and sending campaigns across multiple markets for clients such as JTI or Nissan; building audiences using Treasure Data CDP and Snowflake; delivering onboarding and engagement campaigns; creating content for client websites; developing campaigns with dynamic content using Iterable CRM for clients like Marley Spoon and Wolt; building web forms, landing pages, A/B tests, and generating reports.
CRM Consultant at Indicia Worldwide
July 31, 2025 - October 22, 2025Managing and sending campaigns across multiple markets for clients such as JTI or Nissan; building audiences across markets using Treasure Data CDP and Snowflake; Adobe Campaign beginners' training to build recurring and standalone campaigns and technical workflows; creating onboarding and engagement campaigns and reports.
CRM Consultant at Indicia Worldwide
July 31, 2025 - October 22, 2025Managing and sending campaigns across multiple markets for relevant clients (e.g., JTI, Nissan); building audiences across markets using Treasure Data CDP and Snowflake; providing Adobe Campaign beginner training to build recurring and standalone campaigns and technical workflows; onboarding and engagement campaigns for several markets for JTI; applying business and typology rules to create deliveries, web forms, landing pages, A/B tests, and reports; updating content for JTI websites; delivering dynamic content campaigns using Iterable CRM for clients such as Marley Spoon and Wolt.
CRM Consultant at Indicia Worldwide
July 31, 2025 - October 22, 2025Managing and sending campaigns across multiple markets for clients such as JTI and Nissan; building audiences using Treasure Data CDP and Snowflake; Adobe Campaign onboarding and training; creating delivery, forms, landing pages, A/B tests, and reports; content updates for JTI websites; crafting dynamic content campaigns with Iterable for clients like Marley Spoon and Wolt.
CRM Consultant at Indicia Worldwide
July 31, 2025 - October 22, 2025Managing and sending campaigns across multiple markets for clients such as JTI and Nissan. Building audiences across markets using Treasure Data CDP and Snowflake. Conducted Adobe Campaign onboarding and training, built onboarding and engagement campaigns, web forms, landing pages, A/B tests, and reporting. Created campaigns with dynamic content in Iterable for clients like Marley Spoon and Wolt.
Marketing Automation Specialist at ISOIN for Accenture Spain
May 31, 2023 - October 22, 2025Implementing Adobe Campaign and Adobe Target; building recurring and standalone campaigns and technical workflows; content delivery via business rules and typology rules; creating web forms, landing pages, and reports; onboarding and engagement campaigns.
Marketing Automation Specialist at ISOIN for Accenture Spain
May 31, 2023 - October 22, 2025Adobe Campaign and Adobe Target implementation; training to build recurring campaigns and workflows; creating deliveries, web forms and landing pages; A/B tests and reporting.
Marketing Automation Specialist at ISOIN for Accenture Spain
May 31, 2023 - October 22, 2025Adobe Campaign and Adobe Target implementation; beginner training to build recurring and standalone campaigns and technical workflows; using business and typology rules to create deliveries, web forms, landing pages, and reports; conducting A/B tests and delivering performance insights.
Marketing Automation Specialist at ISOIN for Accenture Spain
May 31, 2023 - October 22, 2025Adobe Campaign and Adobe Target implementation; training to build recurring and standalone campaigns; using business and typology rules for delivery, web forms, landing pages, A/B tests and reporting.
Marketing Automation Specialist at ISOIN for Accenture Spain
May 31, 2023 - October 22, 2025Adobe Campaign and Adobe Target implementation; provided onboarding training to build recurring and standalone campaigns, and develop technical workflows. Used business and typology rules to create and send deliveries, web forms, landing pages, A/B tests, and reporting.
Virtual events campaign manager at Boehringer-Ingelheim
November 30, 2022 - October 22, 2025Building standalone campaigns and workflows for weekly worldwide events; performing A/B tests; transforming, enriching and managing data; creating technical workflows; developing web forms and landing pages.
Virtual Events Campaign Manager at Boehringer-Ingelheim
November 30, 2022 - October 22, 2025Building standalone campaigns and workflows for weekly worldwide events; A/B tests; transform, enrich and manage data; creating technical workflows; web forms and landing pages.
Virtual events campaign manager at Boehringer-Ingelheim
November 30, 2022 - October 22, 2025Building standalone campaigns and workflows for weekly worldwide events; performing A/B tests; transforming, enriching and managing data; creating technical workflows; developing web forms and landing pages.
Virtual events campaign manager at Boehringer-Ingelheim
November 30, 2022 - October 22, 2025Building standalone campaigns and workflows for weekly worldwide events; conducting A/B tests; transforming and enriching data; creating technical workflows, web forms and landing pages.
Virtual events campaign manager at Boehringer-Ingelheim
November 30, 2022 - October 22, 2025Managed standalone campaigns and workflows for weekly worldwide events, conducted A/B tests, transformed, enriched and managed data, and created technical workflows, web forms and landing pages.
Senior Email Developer at Moonpig (via Hoggart)
October 31, 2021 - October 22, 2025Freelance senior email development; designed and rebuilt emails, created campaigns, delivered documentation, and performed weekly reporting; built HTML emails with responsive design and tested across clients.
Senior Email Developer at Moonpig / Hoggart
October 1, 2021 - October 22, 2025Short-contract work delivering email campaigns, troubleshooting, building customer journeys, and documenting processes.
Adobe Campaign Practitioner at Giffgaff
January 31, 2020 - October 22, 2025Building standalone seasonal campaigns and related workflows; resolving technical issues; rebuilding triggered and transactional emails; creating customer journeys; documenting Adobe Campaign processes; weekly reports and analysis; building HTML emails from scratch and testing with Litmus/Email on Acid.
Senior Email Developer / Practitioner at Giffgaff
January 31, 2020 - October 22, 2025Building standalone seasonal campaigns and related workflows; rebuilding triggered and transactional emails; creating Customer Journeys; writing documentation; weekly reports; building from scratch HTML emails and testing with Litmus and Email on Acid.
Adobe Campaign Practitioner at Giffgaff
January 31, 2020 - October 22, 2025Building standalone seasonal campaigns and related workflows; assisting clients with technical issues; rebuilding triggered and transactional emails; creating Customer Journeys; documenting Adobe Campaign processes; weekly reports and analysis; building HTML emails and testing with Litmus and Email on Acid.
Senior Email Developer at giffgaff
January 31, 2020 - October 22, 2025Adobe Campaign Practitioner; building standalone seasonal campaigns and related workflows; rebuilding triggered and transactional emails; writing documentation; weekly reporting; building HTML emails from scratch and testing.
Adobe Campaign Practitioner at Giffgaff
January 31, 2020 - October 22, 2025Built standalone seasonal campaigns and related workflows; rebuilt triggered and transactional emails; created Customer Journeys; authored process documentation; produced weekly reports; built HTML emails from scratch and tested with Litmus and Email on Acid.
Senior Email Developer at VCCP London
May 31, 2018 - October 22, 2025Freelance Senior Email Developer; campaigns and execution; client onboarding and engagement campaigns for JTI.
Senior Email Developer at River Island
April 30, 2018 - October 22, 2025Senior email development; crafting and testing emails; collaborating on campaigns and email templates; debugging and optimizing emails.
Senior Email Developer at River Island (Freelance)
April 30, 2018 - October 22, 2025Freelance email development work for River Island.
Senior Email Developer at River Island
April 30, 2018 - October 22, 2025Freelance senior email developer designing and implementing campaigns and related workflows for River Island.
Senior Email Developer at River Island
April 30, 2018 - October 22, 2025Freelance senior email developer; building email campaigns and templates; managing campaign data and deployment.
Senior Email Developer at River Island
April 30, 2018 - October 22, 2025Freelance Senior Email Developer; campaigns and related workflows; HTML email creation; testing.
Senior Email Developer at River Island
April 30, 2018 - October 22, 2025Freelance senior email developer; created campaigns, built and tested emails, and ensured brand consistency across channels.
QA Tester / Senior Email Developer at Proximity London
January 31, 2018 - October 22, 2025QA testing for email campaigns; ensuring delivery quality and testing email rendering; coaching and collaborating with developers and account teams.
QA Tester at Proximity London
January 31, 2018 - October 22, 2025QA testing for email campaigns; troubleshooting and collaboration with developers to ensure quality.
QA Tester at Proximity London
January 31, 2018 - October 22, 2025Freelance QA tester focusing on email rendering and workflow integrity; ensuring email performance and quality.
QA Tester/Dev at Proximity London
January 31, 2018 - October 22, 2025QA testing; development support for email campaigns.
QA Tester Dev at Proximity London
January 31, 2018 - October 22, 2025QA testing for email and related development; supported delivery and debug of campaigns.
Senior Email Developer & Email Designer at Hoggart / Wunderman Freelance
December 31, 2017 - October 22, 2025Freelance senior email developer and email designer delivering campaigns and templates; troubleshooting technical issues; writing documentation.
Senior Email Developer & Email Designer at Hoggart - Wunderman Freelance
December 31, 2017 - October 22, 2025Senior email development and design; support with technical issues and campaign creation.
Senior Email Developer & Email Designer at Hoggart-Wunderman
December 31, 2017 - October 22, 2025Freelance senior email development and design; building effective email templates and journeys.
Senior Email Developer and Email Designer at Hoggart-Wunderman
December 31, 2017 - October 22, 2025Freelance senior email developer and designer; built campaigns and documentation; supported campaign delivery.
Senior Email Developer & Email Designer at The Telegraph Freelance
August 31, 2017 - October 22, 2025Freelance senior email developer and designer; creating and updating campaigns; testing and optimization.
Senior Email Developer & Email Designer at The Telegraph (Freelance)
August 31, 2017 - October 22, 2025Senior email developer and email designer for freelance projects.
Senior Email Designer at The Telegraph
August 31, 2017 - October 22, 2025Freelance Senior Email Developer and Email Designer; multi-channel campaigns.
Senior Email Developer and Email Designer at The Telegraph
August 31, 2017 - October 22, 2025Freelance senior email developer and designer; created and optimized emails and campaigns.
Senior Email Developer at SapientNitro Freelance
June 30, 2017 - October 22, 2025Senior email developer; QA testing; delivering email templates and campaigns.
Senior Email Developer at Sapients Nitro
June 30, 2017 - October 22, 2025Freelance QA tester; Senior Email Developer for multiple clients; email delivery and campaign execution.
QA Tester/Dev + Senior Email Developer at Sapient Nitro
June 30, 2017 - October 22, 2025Freelance QA Tester Dev; Senior Email Developer; supports email initiatives.
QA Tester Dev / Senior Email Developer at Sapients Nitro
June 30, 2017 - October 22, 2025Freelance QA testing and senior email development; built and tested campaigns.
Senior Email Developer at Karmarama Freelance
May 31, 2017 - October 22, 2025Freelance senior email developer; building campaigns and templates; collaborating with creative and tech teams.
Senior Email Developer at Karmarama
May 31, 2017 - October 22, 2025Freelance email development across campaigns; documentation and testing.
Freelance Email Developer at Karmarama
May 31, 2017 - October 22, 2025Freelance Email Developer; campaign development and execution.
Freelance Email Developer at Karmarama
May 31, 2017 - October 22, 2025Freelance email development for multiple campaigns; built and supported email templates.
Senior Email Developer at M&S Saatchi & Saatchi Freelance
September 30, 2016 - October 22, 2025Freelance senior email development; implementing campaigns for M&S Saatchi & Saatchi; email template creation and optimization.
Senior Email Developer at M&S Saatchi London
September 30, 2016 - October 22, 2025Freelance email development, marketing data management and campaign delivery.
Freelance Email Developer at M&S Saatchi Lida
September 30, 2016 - October 22, 2025Freelance Email Developer; campaign creation and delivery.
Freelance Email Developer at M&S Saatchi Lida
September 30, 2016 - October 22, 2025Freelance email development; produced campaigns and ensured brand alignment.
Senior Email Developer at Havas London Freelance
July 31, 2016 - October 22, 2025Freelance senior email developer; building and testing emails; collaborating with design and tech teams.
Senior Email Developer at Havas London
July 31, 2016 - October 22, 2025Freelance senior email development and design.
Freelance Email Developer at Havas London
July 31, 2016 - October 22, 2025Freelance Email Developer; build and deliver campaigns.
Freelance Email Developer at Havas London
July 31, 2016 - October 22, 2025Freelance email development; built campaigns and supported delivery.
QA Tester/Dev + Senior Email at Oliver Agency
May 31, 2016 - October 22, 2025QA testing, development support and senior email work.
QA Tester Dev / Senior Email at Oliver Agency
May 31, 2016 - October 22, 2025QA testing and senior email development; supported campaign delivery.
Senior Email Developer & Email Designer at Oliver Agency
May 31, 2015 - October 22, 2025Freelance senior email development and design.
Senior Email Developer & Email Designer at Oliver Agency
April 30, 2015 - October 22, 2025Freelance senior email developer and designer; creating campaigns and templates; delivering under tight deadlines.
Senior Email Developer & Designer at TravelSupermarket
April 30, 2015 - October 22, 2025Freelance Senior Email Developer and Email Designer; campaign creation and testing.
Freelance Senior Email Developer and Email Designer at TravelSupermarket
April 30, 2015 - October 22, 2025Freelance senior email developer; created emails and landing pages; performed design and testing.
Senior Email Developer at ITG Creator
February 28, 2015 - October 22, 2025Senior email developer.
Senior Email Developer & Email Designer at DST Lateral London
December 31, 2014 - October 22, 2025Freelance senior email developer and designer; crafting emails for campaigns; maintaining design consistency.
Senior Email Developer & Designer at DST Lateral London
December 31, 2014 - October 22, 2025Freelance Senior Email Developer and Email Designer.
Senior Email Developer at DST Lateral London
December 31, 2014 - October 22, 2025Freelance senior email developer and designer; contributed to multiple campaigns.
Senior Email Developer & Email Designer at DST Lateral London
December 1, 2014 - PresentFreelance senior email developer and email designer.
Emails for Burberry at Burberry (offshore team)
June 30, 2014 - October 22, 2025Creation and updating of emails for Burberry; managing marketing data; campaign creation and offshore supervision.
Senior Email Developer & Team Leader at TAG London
June 30, 2014 - October 22, 2025Senior Email Developer and Team Leader; led email campaigns.
Senior Email Developer at MRM / Forward Worldwide / Redwood London
June 30, 2014 - October 22, 2025Short contracts supporting multiple agencies on email campaigns.
Senior Email Developer & Email Designer at TAG London
April 30, 2014 - October 22, 2025Creation and updating of emails for Burberry; managing marketing data; creating campaigns and sending emails using ExactTarget; supervised offshore Burberry campaign.
Senior Email Developer and Team Leader at TAG London
March 31, 2014 - October 22, 2025Led email development team; created and updated emails for Burberry; managed marketing data and campaign delivery.
Senior Email Developer at ITG Creator
February 28, 2014 - October 22, 2025Senior Email Developer; campaign development and delivery.
Education
Iterable Fundamental Certification at Iterable
January 1, 2023 - October 22, 2025Campaign Classic Business Practitioner Certified Professional at Adobe Campaign Classic
January 1, 2009 - October 22, 2025Humanities at Open University of Catalunya
January 1, 2009 - December 31, 2011E-commerce Diploma at Westminster College
January 1, 2000 - December 31, 2002First Certificate in English at London
January 1, 2000 - December 31, 2000Journalism and Law Study at UCD Barcelona
January 1, 1988 - December 31, 1993Iterable Fundamental Certification at Iterable
January 1, 2023 - October 22, 2025Campaign Classic Business Practitioner Certified Professional at Adobe Campaign
January 1, 2009 - October 22, 2025E-commerce Diploma at Westminster College
January 1, 2000 - December 31, 2002First Certificate in English at London
January 1, 2000 - December 31, 2000Humanities at Open University of Catalunya
January 1, 2009 - December 31, 2011Journalism and Law Studies at UCD Barcelona
January 1, 1988 - December 31, 1993Iterable Fundamental Certification at Iterable
January 1, 2023 - October 22, 2025Campaign Classic Business Practitioner Certification at Campaign Classic
January 1, 2009 - October 22, 2025Humanities at Open University of Catalunya
January 1, 2009 - January 1, 2011E-commerce Diploma at Westminster College
January 1, 2000 - October 22, 2025First Certificate in English at London
January 1, 2000 - October 22, 2025Journalism and Law Studies at UCD Barcelona
January 1, 1988 - January 1, 1993Iterable Fundamental Certification at Iterable
January 1, 2023 - January 1, 2023Campaign Classic Business Practitioner Certification at Adobe Campaign Classic
January 1, 2009 - January 1, 2009Humanities at Open University of Catalunya
January 1, 2009 - December 31, 2011E-commerce Diploma at Westminster College
January 1, 2000 - December 31, 2002Iterable Fundamental Certification at Iterable
January 1, 2023 - October 22, 2025Humanities at Open University of Catalunya
January 1, 2009 - December 31, 2011E-commerce Diploma at Westminster College
January 1, 2000 - October 22, 2025First Certificate in English at London
January 1, 2000 - October 22, 2025Journalism and Law Studies at UCD Barcelona
January 1, 1988 - December 31, 1993Qualifications
Iterable Fundamental Certification
January 1, 2023 - October 22, 2025Campaign Classic Business Practitioner Certified Professional
January 1, 2009 - October 22, 2025Iterable Fundamental Certification
January 1, 2023 - October 22, 2025Campaign Classic Business Practitioner Certified Professional
January 1, 2009 - October 22, 2025Adobe Campaign Classic Business Practitioner Certified Professional
January 1, 2009 - October 22, 2025Iterable Fundamental Certification
January 1, 2023 - October 22, 2025Campaign Classic Business Practitioner Certification
January 1, 2009 - October 22, 2025Iterable Fundamental Certification
January 1, 2023 - October 22, 2025Campaign Classic Business Practitioner Certification
January 1, 2009 - October 22, 2025First Certificate in English
January 1, 2000 - October 22, 2025Open University Humanities
January 1, 2009 - December 31, 2011E-commerce Diploma
January 1, 2000 - December 31, 2002Iterable Fundamental Certification
January 1, 2023 - October 22, 2025Campaign Classic Business Practitioner Certified Professional
January 1, 2009 - October 22, 2025Humanities (Open University of Catalunya)
January 1, 2009 - December 31, 2011E-commerce Diploma
January 1, 2000 - October 22, 2025First Certificate in English
January 1, 2000 - October 22, 2025Journalism and Law Studies
January 1, 1988 - December 31, 1993Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services, Telecommunications, Travel & Hospitality, Other, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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