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I'm Soraiya Karimi, a data-driven Email Marketing Specialist with 3+ years of international experience crafting and optimizing high-converting email campaigns across e-commerce and digital brands. I specialize in Klaviyo, Mailchimp, and Brevo, orchestrating end-to-end lifecycle strategies from concept and copy to automation and analytics. I thrive on segmentation, behavior-based automation, A/B testing, deliverability optimization, and performance analytics to boost engagement, sales, and retention. I collaborate with multilingual marketing teams (EN/ES/FR) to tailor messaging and visuals for global audiences, turning data into growth.…I'm Soraiya Karimi, a data-driven Email Marketing Specialist with 3+ years of international experience crafting and optimizing high-converting email campaigns across e-commerce and digital brands. I specialize in Klaviyo, Mailchimp, and Brevo, orchestrating end-to-end lifecycle strategies from concept and copy to automation and analytics. I thrive on segmentation, behavior-based automation, A/B testing, deliverability optimization, and performance analytics to boost engagement, sales, and retention. I collaborate with multilingual marketing teams (EN/ES/FR) to tailor messaging and visuals for global audiences, turning data into growth.

Soraiya Karimi

Marketing Automation Specialist, Marketing Strategist, Content Creator, +6

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I'm Soraiya Karimi, a data-driven Email Marketing Specialist with 3+ years of international experience crafting and optimizing high-converting email campaigns across e-commerce and digital brands. I specialize in Klaviyo, Mailchimp, and Brevo, orchestrating end-to-end lifecycle strategies from concept and copy to automation and analytics. I thrive on segmentation, behavior-based automation, A/B testing, deliverability optimization, and performance analytics to boost engagement, sales, and retention. I collaborate with multilingual marketing teams (EN/ES/FR) to tailor messaging and visuals for global audiences, turning data into growth.…I'm Soraiya Karimi, a data-driven Email Marketing Specialist with 3+ years of international experience crafting and optimizing high-converting email campaigns across e-commerce and digital brands. I specialize in Klaviyo, Mailchimp, and Brevo, orchestrating end-to-end lifecycle strategies from concept and copy to automation and analytics. I thrive on segmentation, behavior-based automation, A/B testing, deliverability optimization, and performance analytics to boost engagement, sales, and retention. I collaborate with multilingual marketing teams (EN/ES/FR) to tailor messaging and visuals for global audiences, turning data into growth.

Available to hire

I’m Soraiya Karimi, a data-driven Email Marketing Specialist with 3+ years of international experience crafting and optimizing high-converting email campaigns across e-commerce and digital brands. I specialize in Klaviyo, Mailchimp, and Brevo, orchestrating end-to-end lifecycle strategies from concept and copy to automation and analytics. I thrive on segmentation, behavior-based automation, A/B testing, deliverability optimization, and performance analytics to boost engagement, sales, and retention. I collaborate with multilingual marketing teams (EN/ES/FR) to tailor messaging and visuals for global audiences, turning data into growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Email Marketing Specialist at Freelance & Remote Projects

January 1, 2022 - Present

Designed and optimized over 30+ data-driven campaigns across multiple industries, managing complete lifecycle email strategies — from concept and copy to automation and analytics. Key achievements include boosting sales by 35% for e-commerce clients through personalized automation flows and behavior-based segmentation; improving open rates by 47% and CTR by 18% through subject line testing and send-time optimization; developing complete customer journey automations (welcome, abandoned cart, re-engagement) in Klaviyo and Mailchimp, reducing churn by 25%; increasing ROI by 42% through retargeting and upsell emails; achieving 96% deliverability by improving sender reputation and hygiene; creating advanced segmentation based on user activity and purchase patterns; implementing dashboards and turning performance metrics into growth insights; collaborating with international teams for multilingual audiences EN/ES/FR.

Email Marketing Specialist at Freelance & Remote Projects

January 1, 2022 - Present

Designed and optimized 30+ data-driven campaigns across multiple industries, managing end-to-end lifecycle email strategies—from concept and copy to automation and analytics. Key achievements include boosting sales by 35% for e-commerce clients through personalized automation flows and behavior-based segmentation; improving open rates by 47% and CTR by 18% via subject line testing and optimized send times; developing complete customer journey automations (welcome, abandoned cart, re-engagement) in Klaviyo and Mailchimp, reducing customer churn by 25%; increasing ROI by 42% through retargeting and upsell email sequences for high-intent users; rebuilding underperforming campaigns to achieve a 96% deliverability rate through sender reputation improvements and list hygiene; creating advanced segmentation using user activity and purchase patterns, leading to +30% repeat purchases; implementing data tracking and reporting dashboards for actionable growth insights; collaborating with intern