Available to hire
I’m Gemma Peck, a commercially focused creative with over two decades of experience shaping brand content across digital, print, packaging and social channels. I thrive on turning clients’ requirements into compelling visual stories that drive engagement and commercial results.
I’ve led cross-functional teams, mentored designers, and partnered with global brands like Avon, Disney, and Lipsy to launch 360° campaigns. I enjoy building scalable brand systems and creating experiences that connect emotionally with audiences while balancing budget and timelines.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Freelance Designer at Self-employed / Freelance
October 1, 2025 - PresentCreate corporate communications, presentations, and branded digital/print collateral for a range of companies and brands. Manage creative campaigns aligned with clients’ requirements, ensuring brand consistency and inspiring innovative solutions that elevate campaign performance. Provide flexible design support across industries, adapting to varied brand identities and client needs.
Senior Content Lead at Avon Cosmetics UK
October 1, 2025 - October 22, 2025Designed and delivered digital brochures, social media campaigns, packaging, and ad hoc projects while leading the UK creative content team, ensuring consistent brand messaging and quality across B2B and B2C outputs. Owned the end-to-end creative process — from briefing and ideation to execution — applying both personal design expertise and structured planning to achieve commercial objectives resulting in faster turnaround. Art directed and designed assets for photo and video shoots across product categories, translating business goals into compelling creative storytelling which boosted campaign reach/visibility. Produced and optimized digital/social assets through testing and performance analysis, improving engagement and conversion rates. Provided creative leadership and mentorship, supporting designers’ career growth through feedback, appraisals, and training which resulted in higher team productivity. Streamlined workflows by implementing new processes and tools, reducing pro
Art Director: Content at Avon Cosmetics UK
April 1, 2020 - October 22, 2025Designed and directed visual assets for digital brochures, flyers, packaging, and multi-format content, ensuring a consistent brand identity that improved campaign recognition and audience engagement. Owned the entire creative life cycle — from concept through to final delivery — aligning stakeholders to streamline approvals and reduce turnaround times. Delivered high-quality creative work with exceptional craft and an eye for detail, ensuring each campaign reflected the brand’s sensory and emotional appeal. Balanced hands-on design responsibilities with team leadership, driving faster project delivery and improved stakeholder satisfaction.
Art Director: Fragrance at Avon Cosmetics UK
October 1, 2019 - October 22, 2025Personally designed and art directed fragrance campaigns across the UK and Western Europe, creating fully integrated 360° content for both B2B and B2C audiences, which increased campaign reach and strengthened brand presence in multiple markets. Directed and designed photography for fragrance assets, setting mood, tone, and messaging to deliver visuals that resonated with target audiences and boosted engagement. Developed campaign design guidelines to ensure brand consistency, reducing duplication of work and improving efficiency across future launches. Collaborated with external brands and managed a small creative team to improve turnaround times and output quality.
Senior Art Director - Italy & Western Europe at Avon Cosmetics Spain
November 1, 2014 - October 22, 2025Designed and led creative campaigns across Spain, Italy, Germany, Greece, and Portugal, ensuring visual consistency while tailoring content for cultural relevance. Acted as Deputy to the Creative Manager, providing design direction and producing hands-on assets across print and digital, which improved creative quality and supported seamless delivery across teams.
Art Director at Avon Cosmetics UK
July 1, 2012 - October 22, 2025Various Art Director Roles (Skincare, Haircare, Fashion, CEI, Home & Kids); designed and directed creative for high-profile projects, ensuring brand consistency and delivering campaigns on time across multiple channels.
Designer at Cube Firework Design
December 1, 2003 - October 22, 2025Designed layouts and brand materials for corporate clients, supporting cohesive identity across print and marketing touchpoints.
Art Director: B2B Print Magazine at Avon Cosmetics UK
January 1, 2018 - October 22, 2025Acted as designer and design lead for the UK B2B print magazine, producing layouts, graphics, and long-form content that strengthened brand consistency and boosted professional credibility with readers. Directed photography for editorial and product-driven features and implemented a new brand visual system to streamline design processes.
Freelance Designer at Freelancer / Self-employed
October 1, 2025 - November 10, 2025Designing for global and startup clients, producing marketing materials, email campaigns, landing pages, and brand collateral across digital and print. Develop clean, conversion-focused creative drafts aligned with brand strategy, ensuring every design meets high production standards and readiness for post-production. Collaborate with cross-functional and corporate teams to maintain visual identity and consistency across markets, social channels, and campaign platforms.
Senior Content Lead at Avon Cosmetics UK
October 1, 2025 - October 1, 2025Led the UK content team, driving visual culture and market design across B2B and B2C communication channels. Owned the full creative lifecycle, delivering digital brochures, packaging, infographics, and social content that strengthened brand storytelling and boosted engagement. Directed photography and video to strengthen brand storytelling and increase campaign clarity and emotional connection. Used insights and analytics to optimize assets and typography choices, improving engagement and conversion rates. Provided guidance, mentoring, and development support to designers to elevate output quality and team performance. Leveraged insights to optimize assets and elevate consumer brand experiences. Streamlined workflows and implemented new processes, improving delivery speed and consistency across global and local stakeholders.
Art Director: Content at Avon Cosmetics UK
April 1, 2020 - April 1, 2020Delivered integrated content across digital, print, and social channels, ensuring consistent consumer brand messaging. Managed pre-production and post-production processes with artwork team. Aligned design direction with business goals through effective stakeholder management, improving approval efficiency. Maintained a high standard of visual development, elevating brand recognition and campaign cohesion.
Art Director: Fragrance at Avon Cosmetics UK
October 1, 2019 - October 1, 2019Led 360° global marketing campaigns for UK and Western Europe fragrance portfolios, ensuring cultural alignment and emotional resonance. Directed photography, set visual tone and narrative to enhance product desirability and campaign performance. Created repeatable visual systems that supported future launches and increased process efficiency across multiple markets. Collaborated with external brands (Lipsy, Kenzo, Tabitha Webb) to produce high-impact co-branded campaigns.
Art Director: B2B Print Magazine at Avon Cosmetics UK
January 1, 2018 - January 1, 2018Acted as both designer and design lead for the UK B2B print magazine, producing layouts, graphics, and long-form content that strengthened brand consistency and boosted professional credibility with readers. Directed and created photography for editorial and product-driven features, crafting visuals that enhanced storytelling and increased audience engagement. Implemented a new brand visual system, streamlining design processes and improving efficiency while reinforcing a consistent identity across all B2B publications. Managed and designed alongside a team of creatives, coordinating delivery across departments and ensuring attention to detail, which ensured timely releases and higher stakeholder satisfaction.
Senior Art Director - Italy & Western Europe at Avon Cosmetics Spain, Madrid
November 1, 2014 - November 1, 2014Designed and led creative campaigns across Spain, Italy, Germany, Greece, and Portugal, ensuring visual consistency while tailoring content for cultural relevance, which increased campaign effectiveness in diverse markets. Acted as Deputy to the Creative Manager, providing design direction and producing hands-on assets across print and digital, which improved creative quality and supported seamless delivery across teams. Directed and created product photography, aligning visual execution with business goals and market team needs, resulting in more impactful campaigns and stronger consumer resonance. Produced and delivered multi-market layouts under strict deadlines, maintaining high design standards while reducing turnaround times and ensuring timely launches across all regions.
Art Director Roles (Skincare, Haircare, Fashion, CEI, Home & Kids) at Avon Cosmetics UK
January 1, 2012 - January 1, 2012Progressed through multiple art director roles, combining hands-on design execution with leadership of campaigns across skincare, fashion, home, and seasonal categories, which strengthened brand consistency and boosted campaign engagement. Designed and directed creative for high-profile projects, including the CEI Christmas campaign 2011 and pan-European brochure localization, ensuring market-appropriate messaging and driving strong regional impact. Created layouts, campaign assets, and promotional materials across print, retail, and digital channels while managing teams and stakeholders, which streamlined production processes and delivered campaigns on time and to a high standard.
Designer at Cube Firework Design
December 1, 2003 - December 1, 2003Designed layouts and brand materials for corporate clients, supporting cohesive identity across print and marketing touchpoints.
Freelance Designer at Independent / Freelance
October 1, 2025 - PresentCreate corporate communications, presentations, and branded digital/print collateral for a range of companies and brands. Manage creative campaigns aligned with client needs, contributing fresh ideas and ensuring brand consistency across social, print, and paid media. Provide flexible design support across industries, collaborating with internal teams and external partners to develop high-quality assets and improve production outcomes.
Senior Content Lead at Avon Cosmetics UK
April 1, 2020 - October 1, 2025Designed and delivered digital brochures, social media campaigns, packaging, and ad hoc projects while leading the UK creative content team, ensuring consistent brand messaging and quality across B2B and B2C outputs. Owned the end-to-end creative process—from briefing and ideation to execution and delivery—applying both design expertise and structured planning to achieve commercial objectives, resulting in faster turnaround. Art directed and designed assets for photo and video shoots, translating business goals into compelling storytelling that boosted campaign reach. Produced and optimized digital/social assets through testing and performance analysis, improving engagement and conversion rates. Provided creative leadership and mentoring, supporting designers’ career growth and boosting team productivity. Streamlined workflows, reducing production time by 15% while maintaining high design standards.
Art Director: Content at Avon Cosmetics UK
October 1, 2019 - April 1, 2020Designed and directed visual assets for digital brochures, flyers, packaging, and multi-format content, ensuring a consistent brand identity that improved campaign recognition and audience engagement. Owned the entire creative life cycle, personally designing key assets while aligning stakeholders from concept through to final delivery, which streamlined approvals and reduced project turnaround times. Delivered high-quality creative work with exceptional craft and attention to detail, ensuring campaigns reflected the brand’s sensory and emotional appeal. Balanced hands-on design with line management and workflow oversight to drive faster delivery and higher stakeholder satisfaction.
Art Director: Fragrance at Avon Cosmetics UK
January 1, 2018 - October 1, 2019Personally designed and art directed fragrance campaigns across the UK and Western Europe, creating fully integrated 360° content for B2B and B2C audiences, increasing campaign reach and strengthening brand presence. Directed and designed photography to set mood, tone, and messaging, delivering visuals that resonated with target audiences and boosted engagement. Developed campaign design guidelines to ensure brand consistency and streamline asset production. Collaborated with external brands, managing a small creative team and implementing process improvements that reduced turnaround times.
Senior Art Director - Italy & Western Europe at Avon Cosmetics Spain, Madrid
July 1, 2012 - November 1, 2014Designed and led creative campaigns across Spain, Italy, Germany, Greece, and Portugal, ensuring visual cohesion while tailoring content for cultural relevance. Acted as Deputy to the Creative Manager, providing hands-on design direction and asset production across print and digital, supporting seamless delivery across regions. Directed product photography to align with business goals and local market needs, delivering impactful campaigns with strong consumer resonance.
Art Director Roles (Skincare, Haircare, Fashion, CEI, Home & Kids) at Avon Cosmetics UK
January 1, 2004 - January 1, 2012Progressed through multiple art director roles, combining hands-on design with leadership of campaigns across skincare, fashion, home, and seasonal categories, strengthening brand consistency and boosting campaign engagement. Led high-profile projects, including the CEI Christmas campaign 2011 and pan-European brochure localization, ensuring market-appropriate messaging and strong regional impact.
Education
BA (HONS) Design Graphics (2:1) at University of Staffordshire
January 11, 2030 - October 22, 2025Foundation in Art & Design at Staffordshire University
January 11, 2030 - October 22, 2025Qualifications
Adobe Creative Suite training
January 11, 2030 - October 22, 2025Management Training
January 11, 2030 - October 22, 2025Data Protection
January 11, 2030 - October 22, 2025Equality & Diversity
January 11, 2030 - October 22, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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