I'm Frida Erlandsson, a curious and driven project manager with experience in sales, marketing, and e-commerce. I thrive when leading cross-functional teams and turning data into smart, actionable strategies. I enjoy collaborating on innovative solutions that enhance the customer experience and help workplaces grow through creativity and collaboration.…

Frida Erlandsson

I'm Frida Erlandsson, a curious and driven project manager with experience in sales, marketing, and e-commerce. I thrive when leading cross-functional teams and turning data into smart, actionable strategies. I enjoy collaborating on innovative solutions that enhance the customer experience and help workplaces grow through creativity and collaboration.…

Available to hire

I’m Frida Erlandsson, a curious and driven project manager with experience in sales, marketing, and e-commerce.

I thrive when leading cross-functional teams and turning data into smart, actionable strategies. I enjoy collaborating on innovative solutions that enhance the customer experience and help workplaces grow through creativity and collaboration.

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Language

Swedish
Fluent
English
Advanced
French
Beginner

Work Experience

E-commerce Analyst at Acco Brands
March 31, 2022 - October 22, 2025
Created targeted marketing materials and managed retailer campaigns, increasing conversion rates. Conducted gap analyses to identify growth opportunities and improve e-commerce performance. Developed data-driven sales strategies to enhance product visibility and placement online. Worked closely with the sales team to optimize campaign outcomes based on customer insights and behavioral data.
Digital Project Manager at NRG Agency
March 1, 2022 - Present
Led multiple retail activation projects for both global and local brands, overseeing the entire process from client briefings to final delivery, with a focus on sales, marketing, and training. Developed and implemented marketing strategies that boosted customer engagement. Managed project budgets and resource allocation, resulting in cost savings and client satisfaction. Worked closely with the creative team and developers to design and launch new product concepts. Used Power BI and Excel to analyze campaign performance and improve future initiatives.
Retail Project Manager at NRG Agency
January 31, 2021 - October 22, 2025
Recruited, coached, and led a team of 35 promoters to ensure high customer satisfaction and effective campaign execution in-store. Improved team performance through structured feedback and skill development. Managed contracts, budgets, and logistics for nationwide campaigns.
Customer Service Supervisor at Boozt Fashion AB
September 30, 2019 - October 22, 2025
Developed and implemented new workflows that improved response times and customer satisfaction. Led recruitment and onboarding of new team members during a period of rapid growth (from 2015 to 2019, the team grew from 15 to 50 members). Drove internal development projects to improve tools and systems, increasing team efficiency. Responsible for reporting and analyzing team performance and goal achievement.
Event Leader at Eventlabbet
December 31, 2017 - October 22, 2025
Event leadership and coordination for events.
Substitute Teacher at Malmö Stad
March 31, 2015 - October 22, 2025
Substitute teaching assignments in municipal schools.
Shop Assistant at Pressbyrån
August 31, 2010 - October 22, 2025
Retail assistant duties and customer service.

Education

Bachelor's degree in Sports Management at Malmö Högskola
January 1, 2010 - December 31, 2013
Fashion Marketing and Merchandising at College Paris
January 1, 2009 - December 31, 2009
Samhällsvetenskap at Oscarsgymnasiet
January 1, 2005 - December 31, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Education