Available to hire
I’m Catherine Condon, a senior marketing leader with extensive experience in developing and delivering data-driven marketing strategies. I specialise in digital engagement, CRM and e-mail marketing, automation and brand development, and I love turning insights into campaigns that deliver strong ROI.
I work well in entrepreneurial environments, guiding cross-functional teams and collaborating with senior stakeholders to shape strategy and drive business growth. I bring energy, creativity, and thought leadership to build successful brands and sustainable performance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Head of Marketing – (Temporary) at Accquis Group
April 30, 2024 - October 22, 2025Led the communications strategy for multiple brands targeting construction decision makers; Drove insurance product sales through drip email campaigns and introduced marketing automation; Engaged prospects via tradeshows, product launches and B2B events; Owned Salesforce, Pardot and Wordpress CMS platforms.
Head of Marketing – (Temporary) at Accquis Group
April 1, 2024 - October 22, 2025Led the communications strategy for multiple brands targeting construction decision-makers; directed drip email campaigns and marketing automation; managed trade shows, product launches and B2B events; oversaw Salesforce, Pardot and Wordpress platforms; improved lead nurture and ROI while aligning with corporate goals.
Associate Director, Marketing (Contract) at Nomo Bank (BLME)
February 29, 2024 - October 22, 2025Directed content, partnership, product and CRM teams in the UK, UAE and Kuwait (12 direct reports); Set the brand and marketing strategy for 2023/2024 to drive acquisition and profitability; Owned go-to-market strategies for onboarding, payments, mortgages, balances and card transactions; Aligned marketing plans with Growth and Product teams; Implemented new website and CRM platforms to drive lead generation and awareness; Built strategic relationships with bank partners in the GCC.
Associate Director, Marketing – (Contract) at Nomo Bank (BLME)
February 1, 2024 - October 22, 2025Directed content, partnerships, product and CRM teams across the UK, UAE and Kuwait (12 direct reports); set brand and marketing strategy for 2023/2024 to drive acquisition and profitability; owned go-to-market for onboarding, payments, mortgages, balances and card transactions; introduced new website and CRM platforms; built strategic Bank Partner relationships in the GCC; contributed to profit uplift and funnel improvements.
Head of Marketing – (Contract) at Glen Dimplex
June 30, 2023 - October 22, 2025Directed product marketing, specification marketing and digital marketing teams; Developed channel marketing plans, pricing and promotional opportunities; Managed email marketing via Salesforce Marketing Cloud; Launched SmarterDM and Ability as new sub-brands; Rebuilt corporate website and led branding guidance; Analyzed insights to reposition products and drive ROI.
Head of Marketing – (Contract) at Glen Dimplex
June 1, 2023 - October 22, 2025Directed product marketing, specification marketing and digital marketing teams; developed marketing plans by channel; managed brand development, pricing strategies and promotional opportunities; led email marketing via Salesforce Marketing Cloud; launched SmarterDM and Ability sub-brands; rebuilt the corporate website and defined brand guidelines; improved ROI and lead generation.
Head of Marketing Automation (Contract) at Study Group
December 31, 2022 - October 22, 2025Led the CRM team and owned the Salesforce automation strategy; Implemented sales/marketing integrated processes and capabilities between Microsoft Dynamics CRM and marketing tech stack; Aligned multi-channel output and improved internal processes for efficiency; Contributed to content plans and identified opportunities to improve communications.
Head of Marketing Automation – (Contract) at Study Group
December 1, 2022 - October 22, 2025Led the CRM team and owned strategy for digital touchpoints and journey automations; enabled Salesforce automation and cross-channel integration with Dynamics; aligned email, social and paid marketing; improved content plans and internal processes to drive efficiency.
Senior GTM Marketing Manager (Contract) at Intuit
July 31, 2022 - October 22, 2025Owned end-to-end planning and execution of a marketing strategy to meet business aims; Led accountant acquisition marketing and demand generation with automated nurture programmes; Partnered with global/local sales ops and martech; Led webinars/events for QuickBooks; Managed agencies and budgets; Achieved SEO-driven ranking and high pre-launch signups.
Senior GTM Marketing Manager – (Contract) at Intuit
July 1, 2022 - October 22, 2025Led end-to-end planning and execution of a marketing strategy to meet business aims; built demand generation for the accountant segment with integrated campaigns and automated nurture; partnered with global/local sales ops and martech to establish workflows and forecast revenue; led webinars/events to promote QuickBooks and MailChimp.
Head of Customer Journey & CRM (Contract) at PSA Finance UK
June 30, 2022 - October 22, 2025Led Digital and Customer Retention teams; Drove holistic digital strategy for PSA online platforms; Deployed CRM via Salesforce Marketing Cloud and Marketo; Expanded multi-channel engagement and online selling; Created online tools driving conversions and revenues; Managed daily email campaigns and partnerships.
Head of Customer Journey & CRM – (Contract) at PSA Finance UK
June 30, 2022 - October 22, 2025Led Digital and Customer Retention teams; developed a holistic digital strategy for Peugeot, Citroën and DS online platforms; deployed CRM strategies via Salesforce Marketing Cloud and Marketo; mapped the customer lifecycle and optimised engagement across touchpoints; managed the company website and CRM programs.
Head of Marketing at Doherty Associates
September 30, 2020 - October 22, 2025Led marketing across UK and Malaysia, managed annual plan, lead generation and PR; Created email campaigns and managed website content via HubSpot; Led B2B webinars/events; Measured ROI and reported to senior management; Oversaw social media and SEO/PPC; Updated content to drive engagement.
Head of Marketing at Doherty Associates
September 1, 2020 - October 22, 2025Directed the marketing function across UK and Malaysia; managed annual marketing plan, budget and multi-channel campaigns; created email campaigns, managed HubSpot content, led webinars/events, reported ROI, oversaw social media and SEO/PPC strategies; produced content including whitepapers, case studies and guides to increase lead generation.
Marketing Consultant (Freelance) at FlairRepublic
August 1, 2020 - PresentLed development and implementation of strategic marketing programs to grow brands, focusing on lead generation, traffic and sales. Conducted market research, analytics, and defined target audiences using Google Analytics. Translated objectives into multi-channel campaigns, created marketing plans, managed PR, copywriting for case studies, white papers, blogs and landing pages. Built websites using HTML, CSS, PHP, JavaScript and WordPress. Drove CRM migrations and implementations across HubSpot, Salesforce, Marketo and Pardot. Freelanced for EnquiryLab as CRM specialist across HubSpot and Salesforce platforms (July 2022 – April 2023).
Marketing Consultant at FlairRepublic
August 1, 2020 - PresentFreelance marketing consultancy delivering end-to-end strategy development and implementation for multiple clients. Drove lead generation, analytics and multi-channel campaigns; defined target audiences and migrated CRM systems (HubSpot, Salesforce, Marketo, Pardot). Produced case studies, white papers, blogs and landing pages; built websites using HTML, CSS, PHP, JavaScript and WordPress; managed PR and stakeholder communications.
Marketing Manager at Intelogy
November 30, 2019 - October 22, 2025Managed marketing strategy and campaigns, content creation, events and lead generation; Collaborated cross-functionally to drive brand growth and customer engagement.
Marketing Manager at Intelogy
November 30, 2019 - October 22, 2025Led marketing function across multiple channels; delivered campaigns, lead generation, and partner collaboration; tracked ROI and performance against KPIs.
Marketing Executive (EMEA) at Crestron
July 31, 2018 - October 22, 2025Marketing execution across EMEA; supported campaigns, product launches and regional programs; collaborated with global teams to drive demand and brand visibility.
Marketing Executive (EMEA) at Crestron
July 31, 2018 - October 22, 2025Executive role driving marketing activities across Europe, Middle East and Africa; coordinated campaigns, content creation and alignment with global brand.
E-Commerce & Marketing Executive at Oatlands Park Hotel
April 30, 2018 - October 22, 2025Managed e-commerce and marketing activities; produced website content, drive SEO/SEM initiatives, and executed email campaigns to support online bookings and hospitality marketing.
E-Commerce & Marketing Executive at Oatlands Park Hotel
April 1, 2018 - October 22, 2025Managed e-commerce and digital marketing; updated website content, executed campaigns, SEO and social media; supported events and promotions.
Marketing Executive at Comtact Healthcare / Aurora365
June 30, 2016 - October 22, 2025Marketing and digital campaigns to support product launches; content creation and campaign management to drive engagement and conversions.
Marketing Executive at Comtact Healthcare / Aurora365
June 1, 2016 - October 22, 2025Delivered marketing campaigns and content; supported events and digital marketing efforts across healthcare solutions.
Marketing Executive at A1 Lofts & Extensions
March 31, 2016 - October 22, 2025Marketing campaigns, lead generation and content creation to support service offerings.
Marketing Executive at A1 Lofts & Extensions
March 1, 2016 - October 22, 2025Implemented marketing campaigns and digital activities to grow brand presence and inquiries.
Reservations & Marketing Manager at Red
September 30, 2015 - October 22, 2025Reservations management and marketing initiatives to drive occupancy and revenue; coordinated campaigns and events.
Reservations & Marketing Manager at Red
September 1, 2015 - October 22, 2025Managed reservations and marketing activities to drive bookings and brand visibility.
Marketing Administrator at Silvermere Golf & Leisure
April 30, 2013 - October 22, 2025Marketing administration including content updates, social and promotional activities to support brand presence.
Marketing Administrator at Silvermere Golf & Leisure (Cobham)
April 1, 2013 - October 22, 2025Marketing support including campaign coordination and administration.
Education
Diploma in Professional Marketing at Chartered Institute of Marketing (CIM)
January 1, 2019 - January 1, 2020CIM Introductory Certificate at Chartered Institute of Marketing (CIM)
January 1, 2012 - January 1, 2013A-Levels / GCSEs at St John the Baptist School (Woking)
January 1, 2005 - January 1, 2012Diploma in Professional Marketing at Chartered Institute of Marketing (CIM)
January 1, 2019 - December 31, 2020CIM Introductory Certificate at Chartered Institute of Marketing (CIM)
January 1, 2012 - December 31, 2013A-Levels / GCSEs at St John the Baptist School (Woking)
January 1, 2005 - December 31, 2012Qualifications
Diploma in Professional Marketing
January 1, 2019 - January 1, 2020CIM Introductory Certificate
January 1, 2012 - January 1, 2013A-Levels / GCSEs
January 1, 2005 - January 1, 2012Diploma in Professional Marketing
January 1, 2019 - December 31, 2020CIM Introductory Certificate
January 1, 2012 - December 31, 2013Industry Experience
Financial Services, Professional Services, Software & Internet, Media & Entertainment, Travel & Hospitality, Other, Education, Manufacturing, Real Estate & Construction, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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