Hi, I’m Luz Naomi Gonzalez, a Marketing and Social Media professional focused on crafting engaging content and growing communities across IG, TikTok, and Meta Suite. I love turning ideas into visually compelling campaigns and analyzing what works to keep improving. I’m dedicated to collaboration, organization, and clear results. I’ve planned and produced photo shoots, developed mood boards and style guides, and delivered timely, metric-driven reports. I’m excited to bring energy, creativity, and a collaborative mindset to new projects.

Luz Naoni Gonzalez

Hi, I’m Luz Naomi Gonzalez, a Marketing and Social Media professional focused on crafting engaging content and growing communities across IG, TikTok, and Meta Suite. I love turning ideas into visually compelling campaigns and analyzing what works to keep improving. I’m dedicated to collaboration, organization, and clear results. I’ve planned and produced photo shoots, developed mood boards and style guides, and delivered timely, metric-driven reports. I’m excited to bring energy, creativity, and a collaborative mindset to new projects.

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Work Experience

Marketing & Social Media Assistant at Independent Projects
January 1, 2023 - Present
Planificación y ejecución de contenido para redes sociales (Instagram, TikTok, Meta Suite). Organización del calendario editorial y coordinación de publicaciones y fechas de entrega. Preparación de informes simples para monitorear métricas (alcance, interacción, crecimiento). Investigación de competencias, referencias y tendencias para apoyar la toma de decisiones del equipo. Diseño editorial y edición de contenidos con Canva, Lightroom y Photoshop. Colaboración con clientes y equipos para entregar activos de forma oportuna.
Dirección Visual y Fotografía at Proyectos Personales
January 1, 2019 - January 1, 2022
Producción y organización de sesiones fotográficas de retrato y producto. Desarrollo de conceptos visuales, referencias, mood boards y estilos. Edición y selección de contenido en Lightroom y Photoshop. Coordinación con clientes, administración básica y entrega final de materiales.
Content Creator / Photographer at Independent Personal Projects
January 1, 2019 - January 1, 2022
Production and organization of portrait and product photo shoots. Development of visual concepts, references, mood boards and styles. Editing and selection of content in Lightroom and Photoshop. Coordination with clients, basic administrative tasks and final delivery of materials.
Content Planner / Social Media Manager at Independent Projects
January 1, 2023 - Present
Planificación y ejecución de contenido para IG, TikTok y Meta Suite; Organización de calendarios editoriales y coordinación de publicaciones; Preparación de informes simples para seguimiento de métricas (alcance, interacción, crecimiento).

Education

Técnico en Marketing Digital at Universidad Siglo 21
January 11, 2030 - December 18, 2025

Qualifications

Fundamentos de Marketing Digital — Google Skillshop
January 11, 2030 - December 18, 2025
Inteligencia Artificial Generativa — LinkedIn Learning
January 11, 2030 - December 18, 2025
Google Analytics — Google Skillshop
January 11, 2030 - December 18, 2025
HubSpot
January 11, 2030 - December 18, 2025
Adobe Illustrator
January 11, 2030 - December 18, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services