Available to hire
I’m a digital marketing professional with over a decade of experience helping IT, e-commerce, and media brands grow revenue through lead generation, marketing automation, and performance marketing. I specialise in email marketing, inbound and content marketing, and managing campaigns across Google and Meta Ads, paired with a strong proficiency in marketing tech like HubSpot and RD Station.
I’m always learning, focused on delivering customer-centric results and building strong cross‑functional partnerships. Fluent in English and Portuguese with professional French skills, I enjoy mentoring teams, crafting compelling campaigns, and turning data into ROI. I’m seeking opportunities to lead marketing communications, brand strategy, and sales for innovative tech or media organisations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Portuguese
Fluent
English
Fluent
French
Advanced
Work Experience
Odoo Marketing Specialist | Digital Marketing Freelancer at ThinkOpen Solutions
January 1, 2024 - PresentDeveloped email and marketing automation campaigns using Odoo; increased engagement and conversion rates. Managed campaign performance across Google Ads and Meta Ads, optimizing cost per lead and cost per MQL to maximise ROI. Created and published company case studies to showcase expertise and boost credibility with potential customers. Coordinated with sales and product teams to align messaging and assets; tracked KPIs and prepared dashboards.
Marketing Director at ThinkOpen Solutions
December 1, 2023 - October 22, 2025As Marketing Director at ThinkOpen Solutions, I led multi-channel marketing initiatives for a leading Odoo management software provider. I supervised email automation and paid advertising campaigns, improved lead generation and conversion metrics, and produced case studies to demonstrate success stories. I collaborated with sales and product teams to refine messaging and assets, driving demand generation and ROI.
Senior Marketing Consultant at BluePanda Solutions
April 30, 2023 - October 22, 2025Conducted market research to identify Swiss market competitors and defined positioning strategies. Developed Google Ads campaigns for SMEs to increase visibility, lead generation and conversions. Managed content for social networks to strengthen brand presence and engagement. Performed web copywriting for websites and landing pages to maximise conversion.
Marketing Manager at Vinuus
November 30, 2021 - October 22, 2025Led e-commerce marketing for an ecommerce startup in the drinks category. Built foundations for launching and scaling channels in Portugal, Spain, France, and Italy. Managed marketing and sales through relevant European marketplaces, increasing reach and revenue.
Marketing & Communications Consultant at OUTMarketing Portugal
December 31, 2020 - October 22, 2025Managed digital marketing, lead generation, and marketing automation (HubSpot and RD Station) for IT services companies. Developed content marketing, social media management, SEO/SEA, online advertising, and analytics; delivered client reports and strategic recommendations.
Marketing Trainer at FLAG
December 31, 2020 - October 22, 2025Delivered training in Email Marketing, Lead Generation, and Marketing Automation. Built landing pages and lead generation programs; mapped Buyer’s Journey and nurtured MQLs into SQLs. Created blog content and engagement tactics to attract and convert targeted buyers.
Freelancer Marketing Communications Consultant at Independent
March 31, 2018 - October 22, 2025Provided content marketing and business development services; managed Adwords campaigns and sitecore/web content creation. Supported marketing and sales efforts for IT and digital businesses.
Marketing and Sales Consultant at Independent
December 31, 2016 - October 22, 2025Marketing and sales consulting for two magazines; involved in brand partnerships with brands such as Nestlé, IKEA, and others. Worked on an E‑commerce project using WordPress CMS and contributed to editorial content.
Sales & Marketing Responsible at Editora Alto Astral (Portugal)
October 31, 2010 - October 22, 2025Sales & Marketing responsible for the publishing division; developed marketing communications, editorial content planning, and client relationships across multiple brands; contributed to advertising sales and content development.
Sales Account at Cision Portugal
October 31, 2003 - October 22, 2025Sales of clipping and analysis of communication; built relationships with marketing and PR managers; supported account development and reporting.
Research Executive (Qualitative Studies) at Consulmark
September 30, 2001 - October 22, 2025Led customer insights projects; performed qualitative studies, reporting, and presentations for marketing and brand managers.
Journalist at Jornal O Jogo
December 31, 1998 - October 22, 2025Sports journalist; produced articles and coverage.
Education
Master’s Degree at IPAM
January 1, 2010 - January 1, 2011Graduation, Business Communication at Instituto Superior de Comunicação Empresarial
January 1, 1994 - January 1, 1997Qualifications
HubSpot Marketing Automation Certification
January 11, 2030 - October 22, 2025RD Station Marketing Automation Certification
January 11, 2030 - October 22, 2025Inbound Marketing Certification
January 11, 2030 - October 22, 2025Content Marketing Production Certification
January 11, 2030 - October 22, 2025Google Ads Certification
January 11, 2030 - October 22, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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