Hi, I’m Chris Keating. I’m originally from the UK and I’m now based in Oslo, Norway. I specialise in turning complex marketing programs into smooth, value-driven experiences. In my role as Global Email Marketing Operations Manager at American Express, I’ve led cross-functional workstreams, partnered with external vendors, and steered major migration initiatives to modernize the enterprise email marketing experience for 400+ marketers, delivering large-scale programs with close attention to regulatory requirements. I blend process thinking with a product mindset and data-driven insights to optimize workflows and the end-to-end user experience in highly regulated environments, always aiming to improve service quality and value for money. Outside work, I stay active with sport (marathons and triathlons) and love travel and exploring new cultures. I have a long-standing passion for music, having organized and DJed events at a local venue, and I’m always on the lookout for concerts and music experiences to enjoy.

Chris Keating

Hi, I’m Chris Keating. I’m originally from the UK and I’m now based in Oslo, Norway. I specialise in turning complex marketing programs into smooth, value-driven experiences. In my role as Global Email Marketing Operations Manager at American Express, I’ve led cross-functional workstreams, partnered with external vendors, and steered major migration initiatives to modernize the enterprise email marketing experience for 400+ marketers, delivering large-scale programs with close attention to regulatory requirements. I blend process thinking with a product mindset and data-driven insights to optimize workflows and the end-to-end user experience in highly regulated environments, always aiming to improve service quality and value for money. Outside work, I stay active with sport (marathons and triathlons) and love travel and exploring new cultures. I have a long-standing passion for music, having organized and DJed events at a local venue, and I’m always on the lookout for concerts and music experiences to enjoy.

Available to hire

Hi, I’m Chris Keating. I’m originally from the UK and I’m now based in Oslo, Norway. I specialise in turning complex marketing programs into smooth, value-driven experiences. In my role as Global Email Marketing Operations Manager at American Express, I’ve led cross-functional workstreams, partnered with external vendors, and steered major migration initiatives to modernize the enterprise email marketing experience for 400+ marketers, delivering large-scale programs with close attention to regulatory requirements. I blend process thinking with a product mindset and data-driven insights to optimize workflows and the end-to-end user experience in highly regulated environments, always aiming to improve service quality and value for money.

Outside work, I stay active with sport (marathons and triathlons) and love travel and exploring new cultures. I have a long-standing passion for music, having organized and DJed events at a local venue, and I’m always on the lookout for concerts and music experiences to enjoy.

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Language

English
Fluent

Work Experience

Global Email Marketing Operations Manager at American Express
January 1, 2024 - October 22, 2025
Key member of an 18-month project to modernize the enterprise email marketing experience. Facilitated user and product design sessions, coordinated significant migration activities of historical program setups, and ensured business readiness for 400+ marketers and countless marketing programs. Maintained ongoing responsibility for enterprise email programs accounting for almost 1 billion outbound communications annually. Viewed as an enterprise Subject Matter Expert, blending process and product management with data-driven insights to optimize processes and the end-to-end user experience in a heavily regulated environment. Managed multiple global third-party partners and oversaw service delivery per contractual terms, driving improved service quality and value for money.
Global Email and SMS Campaign Operations Manager at American Express
January 1, 2019 - October 22, 2025
Owner of SMS marketing strategy including service provider selection and capability requirements; led end-to-end operational management for enterprise email and SMS campaigns, driving alignment across cross-functional teams and external partners. Oversaw migration activities, governance and risk controls, and implemented KPIs to monitor channel utilization and cost efficiency, delivering scalable campaigns and improved program effectiveness.
Email & SMS Product Manager (APAC) at American Express
January 1, 2015 - October 22, 2025
Product manager for Email & SMS in APAC; owned roadmaps, feature requirements, and partner selection. Drove migration from legacy systems and integrated channel experiences, translating business requirements into technical outputs. Oversaw channel KPIs to measure success and drive improvements.
Marketing Manager at American Express
January 1, 2013 - October 22, 2025
Marketing manager with responsibility for APAC marketing initiatives, channel design, and partner relationships to support campaign execution and brand consistency across markets.
Email Channel Manager at Bank of America
January 1, 2011 - October 22, 2025
Oversee the email channel, manage marketing programs, governance, and performance reporting to optimize outbound communications.
Digital Customer Marketing Manager at Bank of America (UK)
January 1, 2009 - October 22, 2025
Led digital marketing initiatives and customer lifecycle programs, driving cross-channel optimizations and digital capability enhancements.
Editor & Publisher at MoneySupermarket.com (Mortgage Best Buy)
January 1, 2007 - October 22, 2025
Mortgage Best Buy Editor & Publisher; produced and managed marketing content and campaign materials.

Education

Bachelor's Degree in Business Studies with Marketing (Honours) at Nottingham Trent University, United Kingdom
January 1, 2000 - January 1, 2005

Qualifications

Certified Product Owner – Agile Methodology
January 11, 2030 - October 22, 2025

Industry Experience

Financial Services, Professional Services, Media & Entertainment