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I'm Lisa, a results-driven marketing professional with a track record in ecommerce, brand partnerships, and cross-market growth across Europe. I thrive in fast-paced environments, build strong cross-functional teams, mentor junior colleagues, and turn data into actionable strategies that drive revenue. I specialize in shaping and executing marketing strategies for FMCG and ecommerce, leveraging CRM tools, cross-channel campaigns, and partner management to unlock new business and expand brand reach across multiple European markets.…I'm Lisa, a results-driven marketing professional with a track record in ecommerce, brand partnerships, and cross-market growth across Europe. I thrive in fast-paced environments, build strong cross-functional teams, mentor junior colleagues, and turn data into actionable strategies that drive revenue. I specialize in shaping and executing marketing strategies for FMCG and ecommerce, leveraging CRM tools, cross-channel campaigns, and partner management to unlock new business and expand brand reach across multiple European markets.

Lisa von Schönfeldt

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I'm Lisa, a results-driven marketing professional with a track record in ecommerce, brand partnerships, and cross-market growth across Europe. I thrive in fast-paced environments, build strong cross-functional teams, mentor junior colleagues, and turn data into actionable strategies that drive revenue. I specialize in shaping and executing marketing strategies for FMCG and ecommerce, leveraging CRM tools, cross-channel campaigns, and partner management to unlock new business and expand brand reach across multiple European markets.…I'm Lisa, a results-driven marketing professional with a track record in ecommerce, brand partnerships, and cross-market growth across Europe. I thrive in fast-paced environments, build strong cross-functional teams, mentor junior colleagues, and turn data into actionable strategies that drive revenue. I specialize in shaping and executing marketing strategies for FMCG and ecommerce, leveraging CRM tools, cross-channel campaigns, and partner management to unlock new business and expand brand reach across multiple European markets.

Available to hire

I’m Lisa, a results-driven marketing professional with a track record in ecommerce, brand partnerships, and cross-market growth across Europe. I thrive in fast-paced environments, build strong cross-functional teams, mentor junior colleagues, and turn data into actionable strategies that drive revenue.

I specialize in shaping and executing marketing strategies for FMCG and ecommerce, leveraging CRM tools, cross-channel campaigns, and partner management to unlock new business and expand brand reach across multiple European markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Advanced

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Senior Partnership Manager at Degustabox S.L.

October 1, 2023 - Present

Manage the sales cycle for FMCG brands, advise key accounts and drive new business. Leverage CRM tools to build and maintain client relationships. Consistently exceed sales targets (avg. 134%) and mentor junior team members; lead training programs for 20 EU partner managers.

Retail Brand Specialist at Amazon EU S.à r.l.

September 30, 2023 - October 22, 2025

Manage a network of FMCG brands, create joint business plans, monitor performance via KPIs and data analysis. Drive +15% YoY revenue growth and profit improvements through continuous KPI tracking and strategic adjustments. Represent Amazon's e-commerce service as the main marketing contact for stakeholders.

Manager E-Commerce Marketing at REWE Markt GmbH

September 30, 2021 - October 22, 2025

Plan and implement B2C & B2B marketing strategies, including strategic planning, benchmarking, and KPI monitoring. Manage national marketing campaigns with budgets > €0.5M and report to management. Ensure effective cross-team communication and collaboration.

Working Student – E-Commerce Marketing at REWE Markt GmbH

July 1, 2019 - October 22, 2025

Supported e-commerce marketing projects and digital initiatives; contributed to the development of ecommerce strategies while studying.

Junior Project Manager (Volunteer) at WEHAF, Tanzania

September 30, 2018 - October 22, 2025

Led website relaunch projects for top international brands (Mercedes-Benz, Andreas Stihl) with budgets > €3M. Managed end-to-end client relationships, provided strategic consulting, and led project teams of 20+ people. Conducted UX/UI tests, analyzed customer data, and presented reports to optimize user experience.

Education

Master of Arts in International Marketing at Rheinische Fachhochschule Köln University of Applied Sciences

August 1, 2019 - February 1, 2020

Bachelor of Arts in Business Administration - Media and Communications Management at Baden-Wuerttemberg Cooperative State University (DHBW) Ravensburg

October 1, 2014 - September 1, 2017

Semester abroad at Universidad Internacional del Ecuador, Quito, Ecuador

January 11, 2030 - October 22, 2025