I’m a digital marketer and creative who builds communities and scroll-stopping content. With 6+ years of experience, I turn engagement into results by blending creative storytelling with data-driven decisions. I’m passionate about growing brands, fostering authentic connections, and delivering meaningful work that supports people and business growth. I love photography, travel, and collaborating with teams to tell compelling stories. I’m committed to continuous learning, honest communication, and helping communities thrive while delivering measurable impact.

Mary Paz-Morales

I’m a digital marketer and creative who builds communities and scroll-stopping content. With 6+ years of experience, I turn engagement into results by blending creative storytelling with data-driven decisions. I’m passionate about growing brands, fostering authentic connections, and delivering meaningful work that supports people and business growth. I love photography, travel, and collaborating with teams to tell compelling stories. I’m committed to continuous learning, honest communication, and helping communities thrive while delivering measurable impact.

Available to hire

I’m a digital marketer and creative who builds communities and scroll-stopping content. With 6+ years of experience, I turn engagement into results by blending creative storytelling with data-driven decisions. I’m passionate about growing brands, fostering authentic connections, and delivering meaningful work that supports people and business growth.
I love photography, travel, and collaborating with teams to tell compelling stories. I’m committed to continuous learning, honest communication, and helping communities thrive while delivering measurable impact.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Content Creator & Community Engagement Specialist at NHV Natural Pet Products
June 1, 2025 - October 22, 2025
Created and scheduled 40+ posts per month across Reels, TikTok, carousels, and blogs; increased Instagram engagement by ~35% through interactive features (polls, quizzes, Q&A) and gamified campaigns; aligned copy and metadata with SEO keywords; contributed to a ~25% organic traffic lift on key pages/blogs; managed 100+ DMs weekly with empathetic, personalized support; collaborated on email campaigns to improve open rates and retention; transformed user-generated content into marketing assets to support sales growth by ~20%.
Marketing Coordinator at Van Mates Accommodation Agency
September 1, 2024 - October 22, 2025
Produced photo/video tours and community events that improved renter inquiries by ~20%; enhanced listing quality and SEO for web and social; coordinated messaging across web and social channels; managed calendars for new rooms, scheduling, and logistics.
Freelance Photographer & Digital Creator at Self-employed / Vancouver, BC
March 1, 2020 - Present
Delivered 50+ photography projects for food, weddings, maternity, lifestyle, and commercial clients with ~95% client retention; designed and launched 10+ brand identities (logos, social media kits, storytelling) that improved clients’ digital presence; increased social engagement by up to 30% for small businesses through tailored campaigns and content workflows; designed personal photography website.
Community Manager at Nobabel, Comunicación Agency
October 1, 2019 - October 22, 2025
Created calendars, managed paid social, and contributed to 5+ national campaigns; supported Spanish-language campaigns reaching 1M+ audiences; collaborated with cross-functional teams to drive engagement.
Brand Designer at Quichali
December 31, 2016 - October 22, 2025
Branding projects including logo design, brand identity, and photography for Mexican market.
Advertising Campaign Designer at Fichapul & Icone
December 31, 2015 - October 22, 2025
Advertising campaigns; created brand identities and photography.

Education

Diploma in Digital Marketing at Cornerstone College, Vancouver, Canada
January 1, 2019 - January 1, 2020
Diploma in Business Management at Cornerstone College, Vancouver, BC, Canada
January 1, 2021 - January 1, 2021
Bachelor's Degree in Advertising and Strategic Communication at ITESO Universidad de Guadalajara, Mexico
January 1, 2012 - January 1, 2016
Academic Exchange Program at Universidad del Pacífico, Santiago de Chile
January 1, 2015 - January 1, 2015

Qualifications

HubSpot Academy Certification
January 11, 2030 - October 22, 2025
Google Ads Certification
January 11, 2030 - October 22, 2025
Google Analytics Certification
January 11, 2030 - October 22, 2025
Facebook Blueprint Certification
January 11, 2030 - October 22, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other